The most overrated platforms for mobile marketing

The most overrated platforms for mobile marketing

Mobile

Beloved platforms like Instagram, LinkedIn, and Twitter aren't necessarily powerful marketing solutions. Here's why these sites are overrated for mobile marketing.

Featured Articles

Lessons from the world's biggest branded video event -- ever

Video
Mallory Russell

The World Cup ignited branded video viewership in a way we've never before seen. Here's how the best of the best took advantage.

3 huge challenges when marketing to Gen Z

Industry Insider
T.J. Marchetti

Marketers will soon have to shift focus from Millennials to the next generation of consumers. Here are your biggest obstacles.

The Digital Dispatch: SheKnows, Vevo, and Sizmek

Media Planning & Buying
iMedia Editors

Mintz + Hoke makes a new hire, ZeroFOX will exhibit at Black Hat 2014, and Guardian News & Media names a new CEO of Guardian US.

4 intuitive rules when approaching beacon technology

Emerging Platforms
Karen Macumber

Although it's still early in the game, there's no doubt that proximity marketing will have a dramatic impact on advertising and retail. Here are some practical tips to put you ahead of the competition.

How to save your neglected mobile website

Mobile
Jordan Greene

Too many brands are focusing solely on apps. Here's how to stop the damage caused by your mobile site.

Brands that won new customers through shared values

3 fundamental ways Generation Z differs from Millennials

Why you should be taking more breaks

How to genuinely boost your company's social media

Viral Video Watch: Dawn of the Planet of the Pugs, Dr. Who-er Rangers, and TMNT vs. their namesakes

Blog PostsiMedia Connection Blog

3 Things You Should Demand From Your Agencies Today (#3 Is Critical)

It's incredible to witness the speed at which the scope and volume of marketing data has been increasing. It's laughable what was...

The art of in-app video ads (part 1 of 5): Conquering quality

Video has played a leading role in marketing budgets since the first television ads appeared in 1941.But while TV may have been...

Video Myths and Realities (Infographic)

With more companies looking to increase their video production for enterprise use, there are many myths and realities that get...

Google Analytics iPhone App Makes Mobile Website Monitoring Easy

Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your...

5 deadly mistakes in email marketing

There are some things an email marketer can do that while they wont kill you, they will make you dead to your subscribers. Theyre...

Big data in marketing: What it's good and not good for

Big data has been revolutionizing the way business and institutions create their strategies, forecasts, and predictions. However,...

You've amassed all this great visual content — now what?

One of the biggest issues content marketers face today is content creation. Part of a strong content creation mix is visual...

Selling Your Personal Data: Is It Worth It?

Last year a student at New York University threw out an interesting challenge via a Kickstarter campaign, he offered to divulge...

The (r)evolution of the marketer

The processes of evolution and revolution both bring change, but in different ways and in different time frames. Evolution slowly...

Is Your Email Ready for Gmail?

A few months ago we highlighted Gmails new promotions tab, which makes for a much more visual email experience (Google Makes Your...

4 ways Millennials are shaping entertainment marketing

While most marketers recognize the importance of understanding the wants and needs of different generations, there is often...

Are You Delivering the Right Pricing Experience?

The arc of customer experience never ceases to amaze me. I get asked so many thought-provoking questions! This one I was asked...

"Father of Mobile" Predicts Three More Revolutions

We stood in line to a get a picture with the gentleman who looks a bit like Kris Kringle. There was no sitting on his knee, but we...

Why ad reduction is the key to digital marketing

Despite the incredible advancements in technology happening around us, today's digital ecosystem is one in which we have too many...

Programmatic Success Mimicked in Video Content

The buzz around programmatic advertising is pretty astounding. And if the buzz continues to come to fruition, it could not only...

The untapped marketing potential of the Tour de France

The fact that the 2014 Tour de France started July 5 in England might have caused confusion for many casual observers of the...