The most unbearable people you meet at conferences

The most unbearable people you meet at conferences

Industry Insider

Whether it's a summit, expo, or networking event, there will always be industry colleagues who drive you nuts. Are you part of this list?

Featured Articles

The year of search personalization

Jennifer DeGiovanni

2015 is in full swing, but it's not too late to build a strong foundation in personalized search.

How to strengthen the relationship between brands and retailers

Brand Issues
Brendan Morrissey

Online research and in-store interactions are both vital parts of how people shop today. Find out how digital can form successful partnerships with brick and mortar counterparts.

Here is your digital disruption mantra

Industry Insider
Lori Schwartz

Things are changing so rapidly that agencies are in panic mode. Don't lose your cool. Read on for the phrase you need to remember.

6 ways to maximize limited ad budgets

Media Planning & Buying
Lori Goldberg

Smaller funds don't have to mean smaller success. Find out how to take back a little more market share from big brands with these strategies.

The problem with programmatic

Industry Insider
Lori Schwartz

It's the hottest digital marketing buzzword right now, but it may come with a terrible price. Read on for the trap to avoid.

How to clean your dirty data

10 tips for optimizing your creative for cross-device success

The Digital Dispatch: Piston, blinkx, and Vlocity

ASPY nominations close this Friday

Why good isn't good enough for mobile

Blog PostsiMedia Connection Blog


In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December -...

Visually Sell a Destination: Photos in Your Travel Marketing Campaign

When marketing a destination, the place is the product and people want to see what theyre getting. For most people, traveling...

Supergate Lenovo: How and why does that even happen?

Lenovo has officially gone into the tech betrayal record books with "Supergate." "Or is it fish bait?" If you have no idea what I...

Facebook Reach – Back To The Future

Welcome to the new Facebook feedAs youve probably noticed, your Facebook feed is looking different again last few months. Gone are...

3 steps for converging digital video and TV advertising, today

It's not exactly news that digital has become one of the fastest growing channels for both media consumption and marketing budgets...

Women in Tech Industry Still Facing Career Challenges

A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits...

5 tips for turning attendees into brand advocates

Live events give brands the chance to interact with valued customers in person, which humanizes their brand experience. These face...

7 simple ways to fit LEARNING into a busy schedule

tl;dr: We're all maxed out, time-wise. In order to learn new things, both for the present job and the future, it will take, for...

How agility will set you apart from the competition

It used to be that the same great strategy would result in a competitive edge for a long time. Today, however, the most successful...

The great content debate: Creativity vs. measurability

Marketers discussed their approach to social media, emerging platforms, crisis management, and content creation in a candid,...

Marketers Should Have a War Room Mentality Beyond the Big Game

The Big Game is a great example of the convergence of TV and digital media strategies, further bridging the TV-online divide. NBC...

How Customer Education is Vital to Your Marketing Strategy

Marketers have enjoyed a long love affair with lingo and inside speak.It's easy to throw around terms like PPC in meetings and...

The key to building a great brand

Back in the day, advertising was simple. Companies paid for spots on TV that translated directly to revenue. Consumers trusted the...

3 tips for embracing digital transformation

New technology and users' changing behaviors have dramatically altered the way marketers find and communicate with their target...

Elevating the Customer Experience Through Email and Social Channels

While 92% of annual customer service interactions are phone-based, more and more customers are choosing to contact customer...

Throw Out Your Boring Brainstorming Routine and Start Innovating

When youre brainstorming ideas for a product or marketing campaign, you probably turn to other knowledgeable experts on the...