10 great ads that went viral

10 great ads that went viral

Media Planning & Buying

Creating a unique and memorable ad takes a lot of work and a little bit of luck. Here are 10 that hit it out of the ballpark.

Featured Articles

The inspiring speaker you need to hear

Industry Insider
iMedia Editors

Marketers are constantly looking for motivation to do great things. Here's inspiration from one man shaping the landscape of how brands can change the world.

12 ways to leverage your social channels better than larger competitors

Social Media
iMedia Editors

Have you hit a social media wall? It's not just you. Here are innovative ways to refresh your strategy -- and your audience.

5 reasons to use automated email

Email
Mark Brown

Email automation can reach new leads and help brands tailor content to a specific person. Here's why you should already be using it.

How to build a social business

Social Media
Eric Roach

Becoming a social business requires more effort than just maintaining a presence on the go-to platforms. Here are the defining attributes to stay ahead of the curve.

The transfer of knowledge: A guide for digital marketers

Media Planning & Buying
Andrew Underwood

Getting a new hire up to speed can be daunting, but it's worth the extra effort to do it right. Check out these tips for a smooth transition.

3 simple ways to build customer loyalty in the digital age

How big data can enhance B2B email marketing

The pitfalls of influencer marketing

5 essential small business digital marketing tools

The secret tactic for turning brand haters into loyalists

Blog PostsiMedia Connection Blog

How Your Devices Learn to Talk to You

Truly intelligent machines may still be years in the future but that doesnt mean we cant come pretty close in all sorts of coo...

Content marketing: How to come up with original ideas

It seems as though every idea has been done, these days. The same basic tropes, whether with online content or literature, are...

Email is 40x Better for New Customer Acquisition: Six Tips for Writing Effective Subject Lines

According to McKinsey & Company, email is almost 40 times better at acquiring net new customers than Facebook and Twitter.Hard...

Native Advertising Coda

This post is co-authored by Alan M. PateAs a closing note to our five-part series All Native Advertising is Not Equal: Why that...

Everyone Wants A Piece Of Your Lock Screen, But They Shouldnt Get It

Wherever consumers are, an ad is close behind. Big Data is now critical for marketers to better understand their audience and...

Report: Social Media Benchmarks for 5 Industries

One of the more popular reports we publish are benchmarking reports. As every industry is different, its interesting to see how...

The top 10 reasons candidates hate recruiters so much

Im on the phone all day talking to candidates. The stories I hear about other recruiters blow.my.mind. Dont get me wrong, hiring...

Video Content is the Future of advertising

There is no doubt that video content is here to stay. There are a lot of drivers behind this phenomenon, not least the amazing...

4 ways to make your digital video ads look better

The online media and advertising industries still have a long way to go to ensure a consistent TV-like viewing experience across...

The Long View of Customer Experience: Optimizing Engagement

This is the fourth and final installment in a series of articles about long-term customer experience and how to drive engagement...

4 Ways to Build Genuine Connections With Your Social Media Audience

Social media accounts for companies are ubiquitous these days. It's a given that your favorite restaurant, retailer, or service...

Using Coupons to Advertise and Attract

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best...

God Only Knows: BBCs Content Marketing Success

To support the launch of BBC Music the company created a content based campaign to get people talking, engaging and sharing a...

Has Social Media Become Too Nice?

This month, Im celebrating my one year anniversary as a Washington State resident. Though I love the Pacific Northwest,...

Will Facebook Beat Google for Ad Dollars?

Once Facebook realized that it was a large publisher of user-generated content rather than merely a directory for college students...

Luxury Fashion: 3 Social Media Campaigns from September

Luxury fashion brands play well with social media. With social media becoming more and more visually-driven, its put this category...