5 ways to enhance in-store shopping with mobile

5 ways to enhance in-store shopping with mobile

Integrated Marketing

Now more than ever, mobile is becoming the missing puzzle piece in the shopping experience. See how marketers should leverage the technology in-store.

Featured Articles

The 4 steps to uniting mobile and PC customer data

Integrated Marketing
Jim Nichols

Customers are way ahead of most brands when it comes to using mobile to achieve goals. Take a look at the challenge of combining PC and mobile data, and how to make it happen in your organization.

Television's changing landscape

Media Planning & Buying
Jamie Stewart

With shifting trends in how people consume television, it can be difficult to stay current. This is what brands and advertisers need to know.

Why publishing directly on Facebook is a bad idea

Social Media
John Strabley

Big publishers are buzzing about posting articles directly on the social media giant, but the end goal seems fuzzy. Let's take a look at a few reasons why you should carefully decide before following suit.

Marketing tips for summer travel season

Media Planning & Buying
Kiran Gopinath

Mid-sized advertisers in travel, hospitality, and e-commerce have a unique opportunity to compete with the giants. Read on for six tips to stand out this summer.

3 new brand videos that are resonating globally

Video
Brian Shin

The latest viral hits are the ones that ring true around the world. See which brands are leveraging video best for universal appeal.

3 questions brands need to ask before using Meerkat or Periscope

The evolution of agency talent

The rise of direct response native advertising

Deliverability begins and ends with your data

The shifting role of the traditional TV ad

Blog PostsiMedia Connection Blog

In fashion, social media posts about ads are as engaging as those about products

There are many different levels of social media data. Benchmarking data provides a good high level perspective, and of course,...

The Perfect Programmatic Strategy: Customer Lifetime Value

In today's always on connected world, brands have the ability to be in constant communication with consumers and reach them at...

How Lincoln Motor is using social media content to rebrand

Concept cars have always provided the sizzle atauto shows, and give brands a great way to flash their engineering expertise. So...

How state tourism offices are selling adventure

Tourism is a businesscategoryrich in emotion and excitement. In this post, were going to analyze the content posted by state...

Life With An Apple Watch – Too Personal and Lacking Benefits

To continue to call the mobile phone my most personal device is to ignore the You Did It notification that I received on my new...

How Brands Use Polls to Leverage Deeper Drivers of Engagement

Being in the media world, we understand the process through which a digital ad reaches a consumers screen. Before an impression is...

Mad Men Signals the End of Traditional Agency Roles

Its heart-wrenching to watch the final episodes of Mad Men and watch the market researchers come in and the intuitive creatives go...

How Suja is beating larger fruit juice brands in social media engagement

Looking at the fruit juice CPG category, Im seeing some notable trends relevantfor any small brand up against larger competitors...

Account Based Marketing & More – 3 Tips to Transform Your B2B Marketing for 2015

According to Demandbase CMO Peter Isaacson during the firm's Marketing Innovation Summit for B2B opening keynote at the AT&T...

How about Comedy Videos in Cosmetics Marketing?

My agency / production companySupercool Creative recently produced an animated video for a cool, functional, new product called...

GoPro is crushing it on Instagram

We just pulled some data from the consumer electronics category, and GoPro is putting up some remarkable numbers of engagements,...

3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

http://www.youtube.com/watch?v=LI8tKMamOfQ"Like magic before your eyes."That's how Go2 Production's Adrian Scott puts it when...

Social media activity benchmarks for snack foods

What are the high-levelsocial media trends for snack foods? Today were going to look at 4 simple, easy to follow charts and how...

5 Things Video Game Execs Need To Know About Marketing Games

I know, video game and app marketers are some of the hardest working people on the planet, and I no doubt have the HIGHEST respect...

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

The myth out there is that startups dont have very high budgets because theyre - you know - startups, so they shouldnt pay...

How childrens hospitals celebrate birthdays on social media

For hospitals, posting on social media involves some pretty serious topics. Much more so than what most brands willever address....