6 steps for getting your brand into their heads

6 steps for getting your brand into their heads

Media Planning & Buying

What if you were able to tap into the natural tendencies of your audience's brains? Well, now you can. Here's a simple recipe for crafting your message so it sticks.

Featured Articles

How to keep your employees inspired

Media Planning & Buying
Erika Weinstein

In order for your company to be successful, everyone needs to stay eager and engaged. Here's how to keep your team motivated.

5 keys to a successful employee advocacy program

Media Planning & Buying
Eric Roach

Appointing brand ambassadors within your company sends a powerful message. But before handing over the social media microphone to your employees, consider these factors.

Viral Video Watch: George R. R. Martin, video games, a walkman, and pranks

iMedia Editors

A GoT wedding, frustrating video games, "ancient" technology, and baseball pranks. Here are iMedia's picks for the four hottest videos you need to see.

How small brands can beat the big boys at online video

Video
Mallory Russell

Wren made a name for itself with a single video last month. Here's how other small brands can follow suit.

The secret to maximizing television marketing effectiveness

Industry Insider
Claudio Marcus

Television marketing is largely an on-air and paid media game. Here's the best way to ensure your campaigns are actually driving viewership.

4 ways to enhance cross-channel marketing

The top marketing companies accelerating tech trends

The 3 Rs of online campaign effectiveness

3 tasks you should outsource to your ESP

How LG is reinventing TV advertising

Blog PostsiMedia Connection Blog

Keeping Your Marketing Numbers on Track: Applying Analytics to Promotion and Sales

Demand for analytics is exploding, with Gartner principal analyst Dan Summer reporting that the business intelligence platform...

4 common image sharing mistakes

We've all been there. You're working on project and you need an image for it. You know which one you want but you're not sure...

In Defense of Popups

It is no secret that we tout the modal popup as the ultimate tool for building your email subscriber base, and we have the...

How mobile and social have changed live events

From my place at the intersection of the music and communications industry, I've witnessed the many changes technology has brought...

Six simple steps to a thriving workforce

Today's employees have a lot going on in their lives that can affect job performance, but the real key to employee satisfaction,...

Millennials heart UGC: 5 new and surprising stats

We know two things about Millennials, they will soon have record-breaking purchasing power and they spend TONS of time with...

Case Studies: 4 Ways to Take Charge of Social Media UGC

Do you allow your social media visitors to create and post content? If not, why should you even allow your communities to do this?...

The art of brand evolution: How a "timeless" vision and collaboration are the keys to success

Timeless brands are timeless for a reason they effectively establish a vision that not only answers the needs of today's...

What Google's March Updates Mean For Your Site

Last month Google implemented a layout change to their search engine result page (SERP). Despite user objections, a short test...

10 Questions You Should Ask Your Ad Agency About Measurement

Mad Men fans have a skewed view of what happens in an ad agency. The hard-drinking days of Madison Avenue might be history, but...