How to connect with Generation Z

How to connect with Generation Z

Population

The new generation of teenagers has a lot of influence on consumer buying patterns. Here's how marketers and brands can successfully connect with this unique group.

Featured Articles

5 big data-driven innovations media sites are providing marketers

Web Analytics
Kevin Spurway

Large publishers are delivering valuable analytics to help guide marketing campaigns, and it's just the beginning. Here's what to expect from your media partners going forward.

How to foster a culture of content

Media Planning & Buying
Rebecca Lieb

The highest goal of content marketing is to actually monetize content, but that isn't in the cards for every brand. Here's why you should focus on evangelizing.

Why brands are letting consumers power their advertising

Brand Issues
Anna Kassoway

Advertising is broken -- but it doesn't have to be. Here's why marketers are relinquishing control of their brands to consumers.

6 steps to transition a creative team into an in-house agency

Best Practices
Bryan Nielson

For the creative services team in need of a new strategy, internally restructuring is proving to be a valuable move. If you're ready to make the shift, follow these steps.

3 simple ways Volkswagen approaches mobile

Industry Insider
Kayan Ng

You don't need to overhaul your entire strategy to accommodate the mobile world. Here are the easy steps Volkswagen Canada has taken to adjust.

5 steps to take before you start an email RFP

The social platforms that deserve the most marketing attention

Viral Video Watch: Old-school NES, if Disney princes were real, and the bookbook

Why you should include Millennials in your marketing strategy

The 10 commandments for social media failure

Blog PostsiMedia Connection Blog

How Smartphones Have Changed the Entertainment Industry

Smartphones have changed a lot about modern life. The entertainment industry has certainly experienced a lot of challenges. Here...

7 Things That You Need For Delivering A Perfect Mobile Video Ad Experience

Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better...

Part III – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

This post is co-authored by Alan M. PateIn this five part series, originally published in the Summer 2014 edition of the Media Law...

People Using Their Skills for Good

From September 12-14, 2014, Forge 54, a non-profit organization, gathered 81 volunteers from the Orange County area in Southern...

2014 iMedia Agency Awards nominations deadline extended

Nominations for the 2014 iMedia Agency Awards have been extended through Sept. 19. The process is free and easy, so submit your...

Bridging TV and Video for Effective Online Advertising Creative

If print ads are the predecessor to digital banner ads, then TV commercials are the forefathers to online video (both in-banner...

Apple: New Allies, Enemies and Magic

It was another typical Apple conference, but not because they debuted new products. It was the latest announcement of Apple...

Brand meets blog

Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.What is the role of blog content in...

What makes a brand a great brand?

Denise Lee Yohn, author of "What Great Brands Do," Insight Address at the iMedia Brand Summit in Coronado, CA was direct, honest,...

Ad operations as a dead end job

When I landed my first ad operations role my intention was to get a footing in the interactive marketing field. I was glad for the...

Capitalizing on mobile shopping trends in affiliate

Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.Mobile marketing is among the hottest topics...

iMedia and Burnham Marketing partner to "clean the world"

On Monday, September 8, iMedia Brand Summit attendees gathered to assemble over 500 hygiene kits consisting of recycled soap,...

Here comes the iPhone 6, are you thinking Mobile First?

More than 67 percent of U.S. mobile users own a smartphone roughly 167 million Americans are walking around with a device that...

The Fine Art of Marketing to Marketers

When it comes to marketing to marketers, the old adage "dont blow smoke at smoke blowers" certainly applies. Marketers as a whole...

Part II – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

This post is co-authored by Alan M. PateIn this five part series, originally published in the Summer 2014 edition of the Media Law...

Case study: How Upper Deck learned to "think different"

How can you leverage the power of your brand to improve lives? How does giving back benefit a company's bottom line? During a...