Featured Articles

Are you ready for DIY programmatic?

Media Planning & Buying
Jona Mici

Many brands and agencies have chosen to handle programmatic in-house, but this may not work for everyone. Read on to determine what comes with running a self-service operation.

How to get the most from your mobile marketing strategy

Tony Delmercado

When it comes to mobile, repurposed desktop content just won't cut it. Check out these tips for optimizing on-the-go content.

How to build lasting customer relationships

Media Planning & Buying
Adam Weinroth

If you're still focusing on clicks, you're doing it wrong. Here's how to nurture the customer journey.

15 ways marketers can use LinkedIn groups to their advantage

Social Media
iMedia Editors

LinkedIn groups have a lot of opportunities for marketers to connect, yet some people are confused about what to do. Here are some ideas from the YEC.

How to double the impact of your ad impressions

Industry Insider
Mitchell Weisman

What if we could generate twice as many leads without increasing the amount of traffic? This could change everything. Find out why this future is within reach.

How to help your company earn back valuable time

8 new rules for today's CMO

The shifting power dynamic between brands and retailers

The event-focused video takeover

A look at the future of agencies and mobile

Blog PostsiMedia Connection Blog

Not Your Neighborhood Community Bank Anymore

Remember that term, bankers hours? It connoted traditional opening hours of most banks in the United States from the mid-19th...

Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in...

Brands Must Lead and Follow Consumers through the Purchase Journey

In a world now dominated by mobile and digital, brands must lead, not follow, consumers through the purchase journey, in order to...

16 Marketing Trends for 2016: Trends 9-12

Every brand wants to stand out in todays crowded marketplace. However, with increasing sensory overload, it is becoming hard to...

Make your Content Appealing

We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out...

The Value Of Personalized Mobile Video

Well look back at 2015 as the year when mobile video watching went mainstream and many brands made their most serious attempts to...

Joseph Carrabis' Under the Influence: Valid Data versus Useful Data

In the past few days I've had several people present completely irrelevant conclusions based on valid data. The core problem was...

Report: Social Media Benchmark & Content Trends for the Energy Drink Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in...

4 things media buyers can do today to improve online advertising

What is a media buyer to do? It seems like every day some trade publication is harkening the doom of online advertising due to ad...

Free Content: Backbone for a Free Society

What did you do immediately after you heard about the sad Paris attacks last Friday? Perhaps you went to your social media...

16 Marketing Trends for 2016: Trends 5-8

As more and more messaging is thrown at consumers, it is becoming harder to stand out. Messaging is becoming similar and brands...

Standing with France (and Ben Franklin)

Trying to come to terms with the senseless tragedy in Paris Friday, I retreat to what I knowa bit of history. There is no United...

Earning Social Capital

No, I'm not talking about social media. I'm talking about budget wedding tips with no strings attached. Creating useful content...

People Using Their Skills for Good: Forge 54 Pairs Up With "Wells of Life"

Last month over the weekend of October 2-4, 2015 a non-profit organization called Forge 54, gathered 91 volunteers from Southern...

Gen Y Getting to Know Gen Z

Advertising Age kicked off their Brand Summit: Reinvent Your Marketing Playbook on Tuesday, November 3, 2015, at the Ritz-Carlton...

Report: Social Media Benchmarks and Content Trends for the Snack Food Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top snack foodbrands in the...