4 website landing page best practices

4 website landing page best practices


The right landing page can increase conversations and ultimately grow your market share. Take a look at these tips for making the best first impression.

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Featured Articles

5 rules for the new era of email marketing

Brigitte Donner

Email has been around a while, but the rules are constantly changing. Check out what's important now.

The content software awareness problem

Media Planning & Buying
Rebecca Lieb

Brands are surprisingly in the dark about the available tools for content marketing initiatives. Here's why the industry needs to close the awareness gap.

The merits of proactive advertising technology

Media Planning & Buying
Michael Zarcone

Online trends continually change, and we're often limited to tech that's already on its way out. See why we need to stop looking to short-sighted solutions.

How did programmatic get a bad rap?

Industry Insider
iMedia Editors

Programmatic buying has gone mainstream, but certain stigmas still remain. How did this begin? Discover the genesis of these misconceptions.

3 steps to add authenticity to your ad equation

Media Planning & Buying
Satish Polisetti

One recent campaign has shown us that an authentic approach trumps all others. Follow these methods for genuine advertising that speaks to your audience.

The art and science of customer persuasion

The branded video strategies that never fail

4 reasons to manage search and shopping together

3 simple ways to ease programmatic into your strategy

The Digital Dispatch: Deep Focus, Kwittken, and Vizeum

Blog PostsiMedia Connection Blog

Data-Driven Marketing: Knowledge is Power [Infographic]

Marketers are understanding the impact data has on creating relevance when it comes to carrying out effective communications...

Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

It's with great pleasure and a little pride that we announce Reading Virtual Minds Volume I: Science and History, 4th EDITION....

Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrows Products

SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches....

Will An End to Ad Fraud Mean Bigger Budgets?

by Roy de SouzaAs buyers begin to demand better metrics on both ad fraud and viewability from publishers, the definition of how to...

Tracking Consumer Behaviors like Weather Patterns What You Could Be Learning

I know what youre thinking another article about programmatic. But given the rapid pace of advancements in the programmatic space,...

A New PR Plan For Games Apps Startups and Product Launches

PR has evolved. The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically...

Facebook July Leaderboard for CPG Dips and Dressings

CPG is a very broad business category, with sub-categorieslike soft drinks having brands withsome of the larger social media fan...

3 Social Media Campaigns from Luxury Auto Makers in July

This past July there were some social media campaigns in the luxury auto industry worth taking a closer look at. Below, in the...

What tourism DMOs are doing on Instagram

Last year we reportedhow tourism DMOs are using Instagram to generate impressive engagement levels. So thought wed check in on...

Analysis of Diesels #dieselprefall15 fashion social media campaign

Diesel is one of the more innovative fashion brands when it comes to marketing, online or offline. So lets take a look at their...

Pet Food Social Media Campaign #becausebacon Analyzed

The Beggin pet food brand has recently launched a new social media campaign around the hashtag #becausebacon. The Subject Analyzer...

Facebook Leaderboard for top Fruit Juice Brands

The leaderboard below shows how the top CPG fruit juice brands are performing on Facebook. This data is for the month of July,...

How To Find Out if Youre Walking Into A Shit Show With This New Job

This morning, I penned an email to a friend who works for a mobile tech firm to see if I could help him out on any roles. Just...

The Secret to Making Live Events Worth Every Penny

Have you all but given up on attending live events?If you have, youre certainly not alone. Many companies see live events as...

Millennials Are Actually Robots Made by Google

As Ive long suspected, the Millennial generation, that prize target for marketers everywhere, are in fact robots made by Google...

Learn to Surf. Climb a Mountain. Have Some Tequila. Its Your Vacation Leave the Phone Alone. Heres How

Are smart phones awesome or do they suck? I dont think Ive ever had a love-hate relationship with anything more than my iPhone. On...