3 ways to find the right audience data

3 ways to find the right audience data

Media Planning & Buying

If you're an event marketer, the amount of big data available can seem like a mythical beast impossible to tame. Learn what tools will help slay what you don't need.

Featured Articles

The inevitable shift to mobile-first and mobile-only

Mobile
Rebecca Lieb

Consumer needs and expectations have changed, and brands have no choice but to change correspondingly. Get your strategies in order.

Common marketing emails that no longer work

Email
Mark Brown

Are your emails getting fewer responses than the unpopular kid during prom season? You're probably using an outdated strategy that's blocking the action.

5 myths about telecommuting

Media Planning & Buying
Nick Rojas

Telecommuting is not as easy and carefree as it may seem. Check out these myths that need to be busted.

The event that brought out the best in Coca-Cola's social marketing

Industry Insider
Doug Busk

It's often risky to inject your voice into current events, but there was an instance when this iconic brand knocked it out of the park. Can you guess what it was?

The Digital Dispatch: Digital Pulp, OpenX, and Wizeline

Media Planning & Buying
iMedia Editors

Inuxu launched a new marketplace, PK4 Media revealed a new product, and INNOCEAN USA made a new hire.

The marketing opportunity that U.S. retailers are missing

How to not ruin relationships with content creators

The industry's take on programmatic

The next great evolution of social media marketing

How your company can make changes without sacrificing results

Blog PostsiMedia Connection Blog

Report: Fashion Events & Social Media: 4 Campaigns Analyzed

How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major...

Big game viewers flock to social to engage with brands [Infographic]

The Super Bowl is one of the biggest days of the year for brands, and one of the most-anticipated cultural moments of the year for...

Maybe You Deserve This Match

A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept...

Technology Drives Designs of Commercial Vehicles of the Future

People are increasingly familiar with green housing, fuel-efficient personal vehicles, and innovative gadgets. In the background,...

Revitalize Your Retail Business Through Personalized Offers

It's no surprise that people like personalized gifts. Would you rather receive a generic birthday card or a handwritten note? Most...

Why Staring at Your Phone May Be Good for Your Friendships

As technology has become more deeply integrated into our daily lives, weve grown increasingly accustomed to the benefits. Our...

3 things every marketer needs to know about Apple Pay, PayPal, and other electronic payment platforms

tl;dr -Todays marketers (not just those in e-commerce) need to realize that ease of payment is going to play an increasingly...

The Stratospheric Rise of Programmatic Advertising [Infographic]

In the age of data activation and marketing automation, programmatic has become one of the fastest growing sectors in advertising....

"Dear Kitten, Regarding the Big Game"

They're back! The wise, smooth-voiced cat with the young orange padawan. In the latest installment, cat tells kitten all about a...

The Art of Marketing a Tech Business

People who are involved in a highly technical field often experience difficulties selling to the average person. To promote...

Technology, Progression, and Adaptation: Is Your Business Poised for Success?

The past couple years have been tough for some of the nations leading retailers. From the Target and Home Depot breaches that...

Five Tech Trends Disrupting Data-Driven Marketing in 2015

Every January at 140 Proof, we share the hottest tech trends for the year. What are the watchwords to look for in 2015? Here's the...

A Look Back at 44 Years of Email

Weve seen plenty of changes over the past 44 years, and one of the most significant changes is how email has become a staple in...

3 Steps To Sell Better Through Your Website

Every business website is geared to drive the visitor towards one objective -- this could either be gathering information about...

Native advertising is a high-end custom market

When I first heard the term Native Advertising, it was from a professional peer at an Aboriginal radio station in Toronto. I kid...

5 Reasons Your Employees Need to Get a Life

When I ask potential new hires what theyre looking for from their next job, Im amazed when they respond, work/life balance....