The 5 core pillars of social marketing success

The 5 core pillars of social marketing success

Social Media

Establishing a strong foundation is key to driving fruitful results through social channels. Follow this guide for developing an all-encompassing plan that optimizes your brand's engagement.

Featured Articles

The latest mobile shopping trends you can't afford to ignore

Patricia Mejia

Consumers are taking to mobile with rapid speed -- and how they buy is constantly changing. Here are a few important observations gleaned from recent data.

Why your mobile in-app ads may never be seen

Jason Cooper

With mobile usage growing daily, many marketers opt for in-app advertising. Here's why you may not be reaching your audience.

The first-party data opportunity you're missing

Avi Spivack

Many companies keep first-party data to themselves and never look beyond it. Consider this enhanced approach for keeping, acquiring, and converting customers.

The new agency responsibility in the digital age

Integrated Marketing
Neil Chaudhari

Digital transformation is a reality that all agencies must embrace. Here are four ways you can work to meet your clients' evolving expectations.

Real-time bidding 201

Media Planning & Buying
Jag Duggal

Let's delve further into the subject of RTB by examining different methods with which to reach your audience, and how they work together to drive sales.

The ABCs for avoiding ad fraud loss

How a non-profit beat Budweiser at branded video

How to take advantage of social media emotions

The future for Kraft Foods is addressability, not programmatic

The Digital Dispatch: Vizy, Framestore, and Soundcloud

Blog PostsiMedia Connection Blog

Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video) it "ROI at the speed of 'Like.'"In part two of my recent conversation with Adrian...

Report: Top Social Media Campaigns for Pet Foods

Pet Food campaigns tend to play well in social media, as they frequently combine a photogenic subject with something people are...

Digital Ad Crimes Infographic: Click Fraud, Brand Safety & Viewability

Its no secret that digital continues to eat up more and more ad spend. According to a report published by Carat, $129 Billion is...

Marijuana Industry Growing Like AWellWeed

Daves Not Here Man--Tommy ChongTheyve Outlawed the Number One Vegetable on the Planet--Timothy LearyGrass. Pot. Weed. Ganja....

Report: Video Most Shared Content On Facebook

If brands want to increase their sharing, which most do, then video is a good content type to be publishing.Thats the repeated...

Actionable Notifications and the Apple Watch

One incredibly useful iOS feature has flown under the radar for most branded applications. With a recent flurry of adoption from...

Watch the Webinar Get More Leads on Your Radar

During the webinar, we highlighted strategies on how to build a lead generation plan: Identify an ideal lead versus a stowaway...

Report: Social Media Community Size and Growth Benchmarks

This report delivers a broad view of social media community sizes and growth rates across 9 industries and 73 brands. The average...

Latest Facebook ad changes and using analytics to best leverage them

My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as...

Dumb Mistakes Candidates Make While Job Hunting

From resumes to references, I have seen candidates do some pretty stupid but fixable things to hamper their efforts at getting...

Humanizing eCommerce

We live in an extraordinary time.Technology is improving faster than ever and the rate of advancement is only increasing. The...

Driving results with audience data

Past objections to second-party data have since been addressed, making now the perfect time for marketers to leverage that data as...

3 Tips To Create Impactful Content For Your Social Media Followers

The number one mistake among marketers today is to not have a social media strategy in place. More often than not, social networks...

Ecommerce Marketing- First Impressions Matter

Within about 100 milliseconds of meeting someone new or encountering a new product for the first time, youve already formed a...

Facebooks Like-purge. Whats the impact on brands?

Thepast few weeks weve seen the results of whatFacebook announced earlier in the month: That theyre purging memorialized and...

Turning loyalty into advocacy: The evolution of incentivized marketing

When faced with business challenges, specialty women's brand The Limited decided to harness the power of its loyal customers and...