2015 will be the year of...

2015 will be the year of...

Industry Insider

Once again, it's time to explore what trends will define the coming year. Discover what some of the industry's top marketers anticipate in 2015.

Featured Articles

4 ways to avoid the most common ad-tech traps

Media Planning & Buying
Ernie Capobianco

There are numerous pitfalls in the world of ad-tech. Here's a look at some of the most likely ones you'll encounter and how to get around them.

Brands ring in the holidays with retail and travel

Video
Mallory Russell

Online video viewership got a nice bump in November. Find out who topped the branded video chart -- and why.

Viral Video Watch: The "Hobbit Office," a Christmas tree disaster, and 3D-printed puppy legs

Video
iMedia Editors

A hilarious mashup, cats and Christmas trees don't mix, and a pup that'll melt your heart. Here are iMedia's picks for the hottest videos you need to see.

How programmatic helps the fittest survive

Media Planning & Buying
Kiran Gopinath

The business of marketing, just like evolution, has its own process of natural selection. Take a look at advertising through a Darwinian lens.

How Waffle House used bacon as an amazing marketing currency

Industry Insider
Shelby White

Who doesn't love bacon? Find out how this restaurant chain was able to utilize everyone's favorite indulgence to increase sales through mobile.

4 ways to build trust amongst financial sector audiences

Content marketing in 2015 -- research, not predictions

3 performance-based marketing tips you should never forget

2 social media mantras you need for success in 2015

7 tips for low-cost local marketing

Blog PostsiMedia Connection Blog

SEO Tips For Your Business Website

Having a blog as a business is one of the more elementary of steps when trying to market online. Blogs are a great resource to...

Tips for Writing Marketing Papers

Marketing needs must be fresh and enticing if you really want to attract your potential customers with marketing papers. Anyone...

3 Ways Businesses Could Be Losing Money This Christmas (Infographic)

This new infographic from Stay Sourced could give a shock to business owners this Christmas. Taken from a survey of UK business...

How Will the American Economy Fare in 2015?

As 2015 approaches, all eyes look forward to the coming year and its inscrutable economic market strength. Anticipating the future...

Why holiday commercials work — and 3 standouts

Last weekend when I caught my toes wiggling in the middle of a Christmas commercial, I decided to investigate. And I found that...

Web Hosting Companies And How They Should Market

Web hosting is one of the most diverse industries when it comes to many things. Certain hosting companies specialize in a very...

MAU and Engagement Statistics of Instagram, Twitter, and Facebook

On 10th Dec, Instagram announced that that the platform has 300 Million Monthly Active Users (MAU). When Fortune asked Evan...

On being named Independent Agency of the Year

Reflecting on the value of freedomMy agency Traction just got a trophy.We were named Best Independent Agency of 2014 in the U.S....

3 CPG Soft Drink Social Media Campaigns Analyzed

A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca...

2015 Mobile Marketing Predictions – from 2005 (Pt 2): Mobile Advertising

As longtime readers of my books, blog and posts here in iMedia will tell you, Im not exactly bullish on mobile advertising.At...

How To Compete With the Huge Corporations When Marketing Travel Websites

Travel is one of the most incredibly hard industries to try to make your own way in. This is because many of the large competitors...

A Marketer's Guide to Acing Social Visual Content

Engagement might be the ultimate marketing buzzword right now, but figuring out how to get your audience interested and attract...

Instagrams key factor to its triumph over Twitter

Instagram made a big announcement on Wednesday that it now has 300 million monthly active users, surpassing Twitters reported...

8 trends we hate and hope disappear in 2015

As the swing doors of this saloon hit 2014s caboose as it exits, we watch a New Year step in. What will 2015 have to share with us...

Different ways companies are now understanding the digital audience

I recently had the pleasure of going up to the Gold Coast in Australia to attend the iMedia Brand Summit, and it was quite the...

Top 10 Email Nurture Campaign Best Practices