The marketing jobs with the fastest turnover

The marketing jobs with the fastest turnover

Media Planning & Buying

In marketing, high employee turnover seems unavoidable. Here are the people most likely to jump ship and tips for increasing the length of their employment.

Featured Articles

Rethinking the human element in your marketing program

Media Planning & Buying
Mike Mothner

Algorithms are monopolizing the search and marketing processes, but it's time to fight back. Here's how to beat the robots that have hijacked the industry.

The secret recipe for monetizing branded video content

Industry Insider
Bernie Su

Marketers love video, but finding its revenue path is challenging. Here's how one insanely popular web series is monetizing online storytelling.

The Digital Dispatch: Beckon, PK4 Media, and Latinum Network

iMedia Editors

Vevo extends its partnership with Yahoo, ROKKAN makes three new hires, and Waterfall expands its sales team.

Marketing automation: Friend or foe?

Media Planning & Buying
You Mon Tsang

Do the benefits of marketing automation outweigh the concerns? Here's what you need to know.

Why content marketers are choosing the wrong solutions

Media Planning & Buying
Rebecca Lieb

There is a fundamental disconnect between what content marketers need and what they invest in. Here's how they should actually be selecting software tools.

How to win the attention war

Why interactive images will be the next big thing

How to keep your employees inspired

5 keys to a successful employee advocacy program

Viral Video Watch: George R. R. Martin, video games, a walkman, and pranks

Blog PostsiMedia Connection Blog

Creative quality assurance when working with RTBs

Third-party ad exchanges are a great solution for earning revenue from unsold inventory and bulk inventory. For a top-tier...

5 Ways to Negotiate Salary When the Base "Is What It Is"

You're looking for a new opportunity. Of course you'd like a bump in salary, or at the very least, to be where you are now, or...

iMedia Industry Update: Trends in Commerce

The first quarter of 2014 is already in the books. Wow. Time flies. It seems like just yesterday that we were worried about Y2K...

The Crowded Commerce Landscape

Commerce is the name of the game in business, and whether a company needs help driving foot traffic, tracking attribution or...

Keeping Your Marketing Numbers on Track: Applying Analytics to Promotion and Sales

Demand for analytics is exploding, with Gartner principal analyst Dan Summer reporting that the business intelligence platform...

4 common image sharing mistakes

We've all been there. You're working on a project and you need an image for it. You know which one you want but you're not sure...

In Defense of Popups

It is no secret that we tout the modal popup as the ultimate tool for building your email subscriber base, and we have the...

How mobile and social have changed live events

From my place at the intersection of the music and communications industry, I've witnessed the many changes technology has brought...

Six simple steps to a thriving workforce

Today's employees have a lot going on in their lives that can affect job performance, but the real key to employee satisfaction,...

Millennials heart UGC: 5 new and surprising stats

We know two things about Millennials, they will soon have record-breaking purchasing power and they spend TONS of time with...