5 brands with the craziest fans

5 brands with the craziest fans

Media Planning & Buying

Today's successful companies are igniting customer loyalty by cultivating engaged and passionate followers. Check out which brands are causing the most hysteria.

Featured Articles

3 successful campaigns that encouraged gifting

Social Media
Tammy Chung

Sharing is caring, but it's also a lucrative marketing move. Here are some examples where a kind gesture incentive paid off.

The marketing strategy behind America's favorite puppy

Mallory Russell

Budweiser dominated the branded video chart again last month. Here's why its popular ad was so much more than just an ad.

How to avoid ad fraud in programmatic media

Media Planning & Buying
Dean Harris

Programmatic media buying and selling is going to become a larger part of the digital media equation, so it's crucial to do all you can to eliminate abuse. Start with these tips.  

PepsiCo's biggest digital marketing challenge

Industry Insider
Mike Scafidi

The challenges for large CPG brands vary. Read on to learn PepsiCo's most paramount online marketing task and how the brand addresses it.

4 ways to manage brand reputation in a digital world

Media Planning & Buying
Richard Harrison

When bad things happen to good brands, it's often their response that matters most. Find out how marketers can divert the backlash.

Insider tips for making the most of analyst briefings

How to create a strong customer experience engine

Why the triple bottom line is important

4 surefire ways to botch your RFP

How recent holiday sales are driving DCO

Blog PostsiMedia Connection Blog

Facebook Reach – Back To The Future

Welcome to the new Facebook feedAs youve probably noticed, your Facebook feed is looking different again last few months. Gone are...

3 steps for converging digital video and TV advertising, today

It's not exactly news that digital has become one of the fastest growing channels for both media consumption and marketing budgets...

Women in Tech Industry Still Facing Career Challenges

A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits...

5 tips for turning attendees into brand advocates

Live events give brands the chance to interact with valued customers in person, which humanizes their brand experience. These face...

7 simple ways to fit LEARNING into a busy schedule

tl;dr: We're all maxed out, time-wise. In order to learn new things, both for the present job and the future, it will take, for...

How agility will set you apart from the competition

It used to be that the same great strategy would result in a competitive edge for a long time. Today, however, the most successful...

The great content debate: Creativity vs. measurability

Marketers discussed their approach to social media, emerging platforms, crisis management, and content creation in a candid,...

Marketers Should Have a War Room Mentality Beyond the Big Game

The Big Game is a great example of the convergence of TV and digital media strategies, further bridging the TV-online divide. NBC...

How Customer Education is Vital to Your Marketing Strategy

Marketers have enjoyed a long love affair with lingo and inside speak.It's easy to throw around terms like PPC in meetings and...

The key to building a great brand

Back in the day, advertising was simple. Companies paid for spots on TV that translated directly to revenue. Consumers trusted the...

3 tips for embracing digital transformation

New technology and users' changing behaviors have dramatically altered the way marketers find and communicate with their target...

Elevating the Customer Experience Through Email and Social Channels

While 92% of annual customer service interactions are phone-based, more and more customers are choosing to contact customer...

Throw Out Your Boring Brainstorming Routine and Start Innovating

When youre brainstorming ideas for a product or marketing campaign, you probably turn to other knowledgeable experts on the...

8 Marketing Truths about Snapchat

Snapchat is deliberately distancing itself from the social platforms that have come before it. With a shift from a creation to...

Tips for Trafficking in Adwords for E-Commerce

Adwords seem complicated, but they don't have to be. Follow these nine steps for effective results.STEP ONECreate campaigns. Think...

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Part 2): What I Saw at the Revolution

Content marketing may get a lot of buzz these days - but it's as old as advertising itself.In part two of my conversation with...