The greatest campaigns do more than just utilize multiple platforms -- they feed into an overarching brand story. Find out which campaigns have done it best.
Email, graphical web browsing, streaming media, social networking -- these all changed the game in their own way. Here's why the app ecosystem belongs on that list.
In this episode of Marketing Obsessions, Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Taking risks is no substitute for smart PR planning. Follow these tips to ensure an attention-grabbing exploit doesn't blow up in your face.
Your first app will set the precedent for all your brand's future efforts in the space. Avoid these crucial mistakes, and you'll make a great first impression with your consumers.
Search Engine Optimization (SEO), can be a complex and confusing process, especially for beginners. SEO is the practice of making changes to a website so the search engines like Google or Yahoo can find the website easier, and hopefully index it and...
Don't tell me that not all products lend themselves to splashy digital campaigns. If baby carrots can do it, anything can.
The simple concept behind the Crispin Porter carrot campaign is brilliant: "Baby carrots: Eat 'em like junk food." The sloga...
Time to stir up another social media debate - does social media belong in a marketing or PR division? Or both? Or neither?
The answer, just like the answer to many social media questions, is “it depends.”
Social Media should belong in the...
Every month or so at Traction, we host The Learn Phase, a four hour session of shared ideas, debate, conversation and pizza. It's named after the first phase of our process, "Learn," because that's what we hope to accomplish.
We created a SlideSh...
Along with the French, I love Jerry Lewis. Not only because he’s an incredible comic but because he is the original social media marketer who’s 44 year run has a lot to teach us. Consider these 4 valuable lessons.
Create Own-able, Original...
