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EMAIL
By Leah Messinger
Check out these strategies for success, along with real-life examples of subject lines that spurred email audiences to action.
SOCIAL MEDIA
By Eric Karofsky
Marketers continue to experiment with social media tools and techniques. Here are five organizations that have hit on a recipe for success.
EMAIL
By Chris Marriott
Test your email tactics -- not your audience's patience. Here's how to avoid running afoul of some common campaign blunders.
More in Focus Features:

WEBSITES  |  Mon, 24 Nov 2008
Check out these tips for getting your website visitors to visit often and stay longer, and learn the secrets behind some of the stickiest sites on the internet.

WORD OF MOUTH  |  Wed, 19 Nov 2008
Word-of-mouth marketing has become something of an art form. Check out these successful campaigns, and discover the secrets to replicating their results.

MEDIA PLANNING & BUYING  |  Mon, 17 Nov 2008
Just because everyone says it, doesn't make it true. These prevalent misconceptions can lead to lost money, improper planning and needless industry in-fighting.

INTEGRATED MARKETING  |  Wed, 12 Nov 2008
Even the savviest of brands can commit crimes against good taste and common sense. Are you guilty of one of these common marketing blunders?

WEBSITES  |  Mon, 10 Nov 2008
Your website gets the job done. But is it missing the opportunity to truly rise above the competition? Industry experts weigh in on the refinements that could take these sites to the next level.

BEST PRACTICES  |  Wed, 05 Nov 2008
Don't exasperate consumers with your banner ads -- engage them. Check out these tips for staying on the cutting edge of creative digital display.

TARGETING  |  Mon, 03 Nov 2008
Don't be discouraged if your budget pales in comparison to that of your competitors. Here's how to do more with less.

AD NETWORKS  |  Wed, 29 Oct 2008
Here are the key distinctions among the various types of ad networks, as well as useful tips for choosing the right ones for your campaigns.

EMERGING PLATFORMS  |  Mon, 27 Oct 2008
Consumers are increasingly immersing themselves in the gaming world. Why isn't your brand? Here's the truth behind some of the most common misconceptions regarding in-game advertising.

WEBSITES  |  Wed, 22 Oct 2008
Is your website a design glutton? Does it lust after unnecessary rich internet applications? Here's how to get it on the path to redemption.