Tim Leake

7 dirty little secrets of the marketing industry

It's not easy for any professional to admit a weakness, but it's the only way to improve. Here are the biggest skeletons in marketers' closets.

Kent Lewis

10 marketing functions that brands should keep in-house

Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.

Anthony Risicato

Drive sales by marketing with personalization, video, and mobile

Retailers can appeal to consumers with a combination of data, personalization, and mobile ads that will help your bottom line. Read on to learn how.

Geoff Smith

7 ways to keep your customers loyal

To maintain a close relationship with customers, you need to give in order to get. Check out these tips to help you get there.

David Zaleski

Are brands taking advantage of April Fools' Day?

Everyone loves a good laugh, but are brands using this occasion to pull off April Fools' jokes? The answer may surprise you.

Drew Hubbard

The 10 all-time greatest farts in advertising

This article is about farts. As you can imagine, it's going to be a gas.

Mark Flaherty

3 ways to up your advertising game

Advertisers should always be focusing on data and the changing media of the digital market. Here's how to get ahead of your competitors in order to produce the highest quality content.

James Smith

How to successfully combine marketing and IT

Companies that successfully integrate the analytical with the creative side of business can improve the customer experience. Here's how to play nice with IT.

Bonnie Thomas

Developing smart word-of-mouth marketing

Word-of-mouth marketing messages must be trustworthy, credible, transparent, and valuable to influence consumer behavior. But before this can happen, brands have to get some major things right.

Erika Weinstein

The difference between male and female marketers

Men and women think differently, but they still have to work together. Here's how gender comes into play at the executive level.

Eric Roach

Surviving in a content-centric world

Content marketing is no longer just a buzz phrase. It's a craft that needs to be done right. Here are a few keys to honing your skills.

Bill Schild

How brands can solve the targeting paradox

Though the attention of the average consumer is increasingly divided, most are connected more than ever. Here are three ways to influence purchase decisions through household targeting.

Heidi Browning

4 ways Pandora turns big data into smart data

While many brands are overwhelmed by big data, Pandora is doing amazing things with the information. Here are the lessons you should take from its process.

Holly Hamann

Mistakes to avoid when working with brand influencers

Having influential internet personalities endorse your brand can spread awareness and drive new customers. But you might be going about it the wrong way.

Michael Estrin

6 brands that failed as publishers

In the last few years, virtually every brand has taken on a publisher's mindset. But thinking like a publisher and winning as a publisher are two different things. Just ask these brands.

Michael Estrin

How to measure content marketing success

Content marketing is all the rage. But are your metrics set up to measure success? Or is your brand just fooling itself?