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5 brands pushing the envelope in gaming

By Tom Edwards Published February 27, 2012

Once a niche market, gaming now rivals the biggest summer blockbusters in terms of revenue. Here's how brands such as Coca-Cola, Jeep, and Oakley are successfully leveraging branded games to reach new audience segments.

What marketers need to know about connected TV

By Kevin Kirkpatrick Published November 02, 2011

Connected TV offers an opportunity for marketers, content owners, and users to align in shaping viewing habits. Here are the fundamentals.

How Groupon and LivingSocial leverage affiliate marketing

By Lucas Brown Published October 07, 2011

Where did all of these "daily deals" companies come from, and how did they get so many subscribers so fast? Find out what these companies are doing differently.

7 digital marketing tactics that boost offline sales

By John Faris Published September 14, 2011

Digital marketing is influencing offline purchasing behavior more than ever. These online strategies will enable you to maximize your brand's role in the decision-making process.

SEM best practices for international branding

By Liz Elting Published August 02, 2011

No matter what type of marketing approach a brand may take regarding international social media, search engine marketing matters the most in terms of return on investment. Here's why.

How to make sense of your endless social media data

By Gary Lee Published July 20, 2011

As social media conversations balloon, community managers should turn to technology as a means to sift through all the information. Here's how to get started.

How to manage cross-channel communications

By John Nardone Published July 06, 2011

It's difficult to maintain a consistent brand image across multiple channels. Discover the key tactics to achieving marketing harmony.

Connect with consumers through interactive print

By Troy Forget Published March 11, 2011

High-tech "print" technologies are allowing marketers to reach consumers in innovative ways. Find out how you can use one in your next campaign.

Marketing trends: What's brilliant and what's baloney

By Katelyn Watson Published December 15, 2010

Which marketing movements are truly hot, and which are not? A brand and an agency marketer debate the truth behind each of the alleged "trends" you've been hearing so much about.

Passing fads and emerging trends: How to stay relevant in digital

Published November 11, 2010

These podcasts, taken from the Breakthrough Summit at Rancho Mirage, Calif., will bring you up to speed on hot topics including apps and location-based platforms.

4 reasons you're still failing at integration

By Tim Warder Published November 01, 2010

Marketers need to wake up and finally complete the evolution toward true campaign integration. Here's how to overcome the major roadblocks.

The latest innovations from 8 top online publishers

By Lori Luechtefeld Published October 27, 2010

See what new ad and content enhancements will be on display at next week's ad:tech New York.

OgilvyOne Chairman Brian Fetherstonhaugh shares how to survive the digital reckoning

By Brian Fetherstonhaugh Published October 14, 2010

Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell.

OgilvyOne Chairman Brian Fetherstonhaugh shares some successful digital campaigns

By Brian Fetherstonhaugh Published October 13, 2010

Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell.

The last frontier in campaign personalization

By Stephan Dietrich Published October 12, 2010

Why are marketers still using mass email in their campaigns? See why everyone should be employing one-to-one personalization.

A simple approach for 360-degree media plans

By Craig Gugel Published October 12, 2010

Media fragmentation means that broad data can't help media planners make informed decisions. See how a strategy for distinguishing between what people buy and their demographic affiliations can change that.