By Kevin Kirkpatrick Published November 02, 2011
Connected TV offers an opportunity for marketers, content owners, and users to align in shaping viewing habits. Here are the fundamentals.
By Lucas Brown Published October 07, 2011
Where did all of these "daily deals" companies come from, and how did they get so many subscribers so fast? Find out what these companies are doing differently.
By John Faris Published September 14, 2011
Digital marketing is influencing offline purchasing behavior more than ever. These online strategies will enable you to maximize your brand's role in the decision-making process.
By Liz Elting Published August 02, 2011
No matter what type of marketing approach a brand may take regarding international social media, search engine marketing matters the most in terms of return on investment. Here's why.
By Gary Lee Published July 20, 2011
As social media conversations balloon, community managers should turn to technology as a means to sift through all the information. Here's how to get started.
By John Nardone Published July 06, 2011
It's difficult to maintain a consistent brand image across multiple channels. Discover the key tactics to achieving marketing harmony.
By Troy Forget Published March 11, 2011
High-tech "print" technologies are allowing marketers to reach consumers in innovative ways. Find out how you can use one in your next campaign.
By Katelyn Watson Published December 15, 2010
Which marketing movements are truly hot, and which are not? A brand and an agency marketer debate the truth behind each of the alleged "trends" you've been hearing so much about.
Published November 11, 2010
These podcasts, taken from the Breakthrough Summit at Rancho Mirage, Calif., will bring you up to speed on hot topics including apps and location-based platforms.
By Tim Warder Published November 01, 2010
Marketers need to wake up and finally complete the evolution toward true campaign integration. Here's how to overcome the major roadblocks.
By Lori Luechtefeld Published October 27, 2010
See what new ad and content enhancements will be on display at next week's ad:tech New York.
By Brian Fetherstonhaugh Published October 14, 2010
Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell.
By Brian Fetherstonhaugh Published October 13, 2010
By Craig Gugel Published October 12, 2010
Media fragmentation means that broad data can't help media planners make informed decisions. See how a strategy for distinguishing between what people buy and their demographic affiliations can change that.
By Brian Fetherstonhaugh Published October 12, 2010
By Stephan Dietrich Published October 12, 2010
Why are marketers still using mass email in their campaigns? See why everyone should be employing one-to-one personalization.
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Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 big SEO changes you might have missed
5 8 tips for launching an effective paid Facebook campaign
