INTEGRATED MARKETING
Published: May 02, 2008
Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.
Published: May 02, 2008
By Brad Berens
Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.
Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.
Published: April 22, 2008
By Janel Landis
When a major TV event refers viewers online, the sponsors of that event need to be prepared. Find out how "Idol Gives Back" advertisers fared with their integrated efforts.
When a major TV event refers viewers online, the sponsors of that event need to be prepared. Find out how "Idol Gives Back" advertisers fared with their integrated efforts.
Published: February 26, 2008
By Jodi Harris
Yahoo's CEO discusses reducing the friction between advertisers and publishers, and how his company plans to innovate on the audience experience.
Yahoo's CEO discusses reducing the friction between advertisers and publishers, and how his company plans to innovate on the audience experience.
Published: February 11, 2008
By Michael Estrin
Agencies aren't staying ahead of the digital curve, and no agency is "getting it right," according to Forrester Research. Here's what the agencies have to say in response.
Agencies aren't staying ahead of the digital curve, and no agency is "getting it right," according to Forrester Research. Here's what the agencies have to say in response.
Published: January 17, 2008
By Tom Hespos
Demographic targeting represents an antiquated and inadequate method for targeting media. It's time we moved on. The president of Underscore Marketing explains why.
Demographic targeting represents an antiquated and inadequate method for targeting media. It's time we moved on. The president of Underscore Marketing explains why.
Published: January 11, 2008
By Michael Hines
The president of zanox answers some big questions on how affiliate marketing can benefit your company and your clients.
The president of zanox answers some big questions on how affiliate marketing can benefit your company and your clients.
Published: January 03, 2008
By Tom Hespos
Why can't a room filled with specialist marketers from different disciplines ever produce a great integrated idea? Underscore Marketing's president relates some wisdom.
Why can't a room filled with specialist marketers from different disciplines ever produce a great integrated idea? Underscore Marketing's president relates some wisdom.
Published: December 13, 2007
By Tom Hespos
Working with integrated sales groups sounds easy in principle, but all sorts of issues rear their ugly heads when buyers work with sellers in a cross-media capacity.
Working with integrated sales groups sounds easy in principle, but all sorts of issues rear their ugly heads when buyers work with sellers in a cross-media capacity.
Published: November 06, 2007
By Neal Leavitt
To promote the benefits of FiOS, Verizon and Campfire created unique offline events, facilitated by online social media.
To promote the benefits of FiOS, Verizon and Campfire created unique offline events, facilitated by online social media.
Published: October 25, 2007
By Dawn Anfuso
Four agency professionals describe what makes a cross-media campaign work and provide examples of those that are done right.
Four agency professionals describe what makes a cross-media campaign work and provide examples of those that are done right.
Published: September 27, 2007
By Tom Hespos
So many things tend to fall through the cracks when more than one agency is involved in a project. Here's how to avoid getting stuck at a disadvantage.
So many things tend to fall through the cracks when more than one agency is involved in a project. Here's how to avoid getting stuck at a disadvantage.
Published: September 13, 2007
By Michael Estrin
Not all in-game ad strategies are created equally. While this emerging platform promises stellar returns, only the savvy will survive.
Not all in-game ad strategies are created equally. While this emerging platform promises stellar returns, only the savvy will survive.
Published: September 20, 2007
By Michael Estrin
From porn to pop-ups to virtual worlds, Brian Shuster has done it all. What he hasn't done is share his hard-won knowledge with mainstream marketers...until now.
From porn to pop-ups to virtual worlds, Brian Shuster has done it all. What he hasn't done is share his hard-won knowledge with mainstream marketers...until now.
Published: August 10, 2007
By Jeff Hassemer
With consumers using multiple channels to view and interact with media, marketers are challenged to keep up. Responsys' director of product marketing has a solution.
With consumers using multiple channels to view and interact with media, marketers are challenged to keep up. Responsys' director of product marketing has a solution.
Published: April 24, 2007
By Adam Cahill
Going beyond multidimensional or media neutral marketing, transmedia storytelling opens up new ways for brands to bond with consumers.
Going beyond multidimensional or media neutral marketing, transmedia storytelling opens up new ways for brands to bond with consumers.
Published: April 05, 2007
By David Hutchinson
What is Enterprise Marketing Management and will it change the game?
What is Enterprise Marketing Management and will it change the game?
Published: February 13, 2007
By Rebecca Weeks
We Media conference attendees debate if the internet can move us from the age of access to the age of activism.
We Media conference attendees debate if the internet can move us from the age of access to the age of activism.
Published: February 01, 2007
By Jeff Rosenblum
Spending over $2.5 million for a Super Bowl ad? A new Questus report shows that your customers want to watch the ad again… online.
Spending over $2.5 million for a Super Bowl ad? A new Questus report shows that your customers want to watch the ad again… online.
Published: December 19, 2006
By Andreas Roell
Geary Interactive's CEO/president describes his agency's successful tactic of using consumer behavior to dictate the media mix in an integrated campaign.
Geary Interactive's CEO/president describes his agency's successful tactic of using consumer behavior to dictate the media mix in an integrated campaign.
Published: December 11, 2006
By Neal Leavitt
In hopes to lure holiday buyers, Honda has refreshed its previous campaign and added many online elements.
In hopes to lure holiday buyers, Honda has refreshed its previous campaign and added many online elements.