INTERVIEW: AGENCIES
Published: October 31, 2007
By Jodi Harris
SVP of Imageworks Interactive chats about the company's transition to a full-service interactive agency and gives advice for developing entertainment brand campaigns and more.
SVP of Imageworks Interactive chats about the company's transition to a full-service interactive agency and gives advice for developing entertainment brand campaigns and more.
Published: September 07, 2007
By Brad Berens
OMG's Sean Finnegan on the future of interactive marketing, brand autism, his upcoming iMedia Brand Summit keynote address and more.
OMG's Sean Finnegan on the future of interactive marketing, brand autism, his upcoming iMedia Brand Summit keynote address and more.
Published: October 24, 2006
By Brad Berens
From her post atop one of the biggest advertising services networks, Sarah Fay, president of Isobar U.S., talks about YouTube, recent departures and arrivals from Carat Fusion, the age of media uncertainty and more.
From her post atop one of the biggest advertising services networks, Sarah Fay, president of Isobar U.S., talks about YouTube, recent departures and arrivals from Carat Fusion, the age of media uncertainty and more.
Published: July 25, 2006
By Brad Berens
Our exec editor sits down with Real Branding's founder and its newly-appointed VP of Media to chat about user-generated content, integration and where the industry is going.
Our exec editor sits down with Real Branding's founder and its newly-appointed VP of Media to chat about user-generated content, integration and where the industry is going.
Published: December 22, 2005
By Dawn Anfuso
This CEO has been experimenting with new media, and has had success with a recent word-of-mouth campaign.
This CEO has been experimenting with new media, and has had success with a recent word-of-mouth campaign.
Published: December 23, 2005
By Dawn Anfuso
This group media director offers best practices advice for communication in the digital age.
This group media director offers best practices advice for communication in the digital age.
Published: December 14, 2005
By Dawn Anfuso
The director of this search-only agency's paid media division says his pet peeve is the words "real-time reporting." Find out why.
The director of this search-only agency's paid media division says his pet peeve is the words "real-time reporting." Find out why.
Published: December 09, 2005
By Dawn Anfuso
This VP of marketing finds helping traditional brand clients understand and adapt to the online world a challenge.
This VP of marketing finds helping traditional brand clients understand and adapt to the online world a challenge.
Published: December 07, 2005
By Dawn Anfuso
This SVP, media director hopes to find ways to make buying and planning online and for emerging media more efficient in the near future.
This SVP, media director hopes to find ways to make buying and planning online and for emerging media more efficient in the near future.
Published: December 06, 2005
By Dawn Anfuso
This creative director tells us that determining the right organizational structure is an ongoing challenge for his agency.
This creative director tells us that determining the right organizational structure is an ongoing challenge for his agency.
Published: December 05, 2005
By Dawn Anfuso
This agency president would like to see the industry's manpower shortage solved this coming year.
This agency president would like to see the industry's manpower shortage solved this coming year.
Published: May 20, 2005
By Rebecca Weeks
An agency is only as good as the people that work there, T3 CEO Gay Gaddis shares tips on keeping the troops happy.
An agency is only as good as the people that work there, T3 CEO Gay Gaddis shares tips on keeping the troops happy.
Published: May 18, 2005
By Rebecca Weeks
The multiple Cannes Cyber Lion Winner and AKQA global creative director talks about the creative process.
The multiple Cannes Cyber Lion Winner and AKQA global creative director talks about the creative process.
Published: May 09, 2005
By Rebecca Weeks
Mike Yapp talks creativity, the expressive potential of online and the creative process at Carat.
Mike Yapp talks creativity, the expressive potential of online and the creative process at Carat.
Published: April 21, 2005
By Dawn Anfuso
Media services director describes three versions of integrated marketing.
Media services director describes three versions of integrated marketing.
Published: April 08, 2005
By Dawn Anfuso
Interactive strategist sees communication channel planning as a boost for online advertising.
Interactive strategist sees communication channel planning as a boost for online advertising.
Published: April 06, 2005
By Dawn Anfuso
This Senior VP, Media Director defines the agency of the future as a marketing agency that works beyond simple ads.
This Senior VP, Media Director defines the agency of the future as a marketing agency that works beyond simple ads.
Published: March 30, 2005
By Dawn Anfuso
This VP/Media Account Director sees the role of the agency as that of an educator, an innovator and a confidant/consultant for the brand.
This VP/Media Account Director sees the role of the agency as that of an educator, an innovator and a confidant/consultant for the brand.
Published: March 28, 2005
By Dawn Anfuso
The agency president & CEO details media placement evaluations, and describes the agency of the future.
The agency president & CEO details media placement evaluations, and describes the agency of the future.
Published: March 21, 2005
By Dawn Anfuso
This Associate Interactive Media Director sees advertising becoming more "media agnostic."
This Associate Interactive Media Director sees advertising becoming more "media agnostic."
Published: January 27, 2005
By Brad Berens
The Isobar U.S. president continues her chat with iMedia about her move from Carat Interactive. (2 of 2)
The Isobar U.S. president continues her chat with iMedia about her move from Carat Interactive. (2 of 2)
Published: January 26, 2005
By Brad Berens
The Isobar U.S. president chats with iMedia about her transition from Carat Interactive, what an "Isobar" is, and her vision for the future. (1 of 2)
The Isobar U.S. president chats with iMedia about her transition from Carat Interactive, what an "Isobar" is, and her vision for the future. (1 of 2)
Published: January 20, 2005
By Brad Berens
Baglivo was recently quoted in Adweek saying she'd like to see "non-traditional, non-TV marketing ideas" go the way of the Dodo. Did she mean interactive marketing?
Baglivo was recently quoted in Adweek saying she'd like to see "non-traditional, non-TV marketing ideas" go the way of the Dodo. Did she mean interactive marketing?
Published: November 24, 2004
By Rebecca Weeks
Fred Rubin, partner and director at iDeutsch and directDeutsch, says that direct marketing fundamentals and a "people" approach are the keys to his agency's success.
Fred Rubin, partner and director at iDeutsch and directDeutsch, says that direct marketing fundamentals and a "people" approach are the keys to his agency's success.
Published: November 23, 2004
By Rebecca Weeks
T3's CEO, Gay Gaddis, uses partnering, cross-training and core values to shape her agency.
T3's CEO, Gay Gaddis, uses partnering, cross-training and core values to shape her agency.
Published: May 20, 2004
By Dawn Anfuso
He believes it's a good thing that clients still go direct to publishers.
He believes it's a good thing that clients still go direct to publishers.
Published: May 10, 2004
By Dawn Anfuso
The industry needs to focus on finding good ideas, lowering expectations.
The industry needs to focus on finding good ideas, lowering expectations.
Published: May 06, 2004
Published: May 04, 2004
By Dawn Anfuso
Clients don't seem to understand that agencies exist to deliver results for them.
Clients don't seem to understand that agencies exist to deliver results for them.
Published: May 03, 2004
By Dawn Anfuso
Onus is on the interactive industry to give advertisers a reason to spend more.
Onus is on the interactive industry to give advertisers a reason to spend more.
Published: April 26, 2004
By Eunice Park
You don't have to head to the Big Apple for great online advertising.
You don't have to head to the Big Apple for great online advertising.
Published: April 22, 2004
By Dawn Anfuso
We need to know more about behavioral and contextual marketing before relying too heavily on them.
We need to know more about behavioral and contextual marketing before relying too heavily on them.
Published: April 21, 2004
By Eunice Park
Online's data flow can be a double-edged sword, highlighting both successes and missed opportunities.
Published: April 20, 2004
By Dawn Anfuso
Media's new role will be to drive all things "below the line," Summit panelist says.
Media's new role will be to drive all things "below the line," Summit panelist says.
Published: April 20, 2004
By Dawn Anfuso
The Internet's an easier sell, but standardization issues still plague the industry.
The Internet's an easier sell, but standardization issues still plague the industry.
Published: April 19, 2004
By Eunice Park
The Internet is not TV or print, but is a powerful medium that's underused.
The Internet is not TV or print, but is a powerful medium that's underused.
Published: April 15, 2004
By Lee Watters
Success stories and data clearly support online's value in the marketing mix.
Success stories and data clearly support online's value in the marketing mix.
Published: April 14, 2004
By Dawn Anfuso
Note to marketers: Not all email is spam.
Note to marketers: Not all email is spam.
Published: April 13, 2004
By Eunice Park
While the Internet may be the world’s library, it still falls short of technological and usability expectations.
While the Internet may be the world’s library, it still falls short of technological and usability expectations.
Published: April 12, 2004
Published: April 07, 2004
By Lee Watters
Agencies need more time, more tools, more cooperation, more understanding.
Agencies need more time, more tools, more cooperation, more understanding.
Published: April 05, 2004
By Dawn Anfuso
"We can't protect our turf; there is no turf," says this chairman and CEO.
"We can't protect our turf; there is no turf," says this chairman and CEO.
Published: March 31, 2004
By Dawn Anfuso
The Internet is an easier sell these days, but spam and ad size issues need be resolved.
The Internet is an easier sell these days, but spam and ad size issues need be resolved.
Published: January 26, 2004
By Dawn Anfuso
Agency EVP Eri Golembo and Media Director Julie Jeancolas discuss how interactive media puts success—and the ability to tweak media buys—in the hands of marketers.
Agency EVP Eri Golembo and Media Director Julie Jeancolas discuss how interactive media puts success—and the ability to tweak media buys—in the hands of marketers.
Published: December 08, 2003
By Coral Wilson
This General Manager predicts an increase in online advertising spending in 2004, which he believes makes it more important than ever to hire smart, passionate people.
This General Manager predicts an increase in online advertising spending in 2004, which he believes makes it more important than ever to hire smart, passionate people.
Published: December 04, 2003
By Coral Wilson
This VP of Online Media says online advertising is growing with optimism and lively events, but reminds industry players to tell their success stories to offline marketers, too.
This VP of Online Media says online advertising is growing with optimism and lively events, but reminds industry players to tell their success stories to offline marketers, too.
Published: December 01, 2003
By Coral Wilson
This Media Director advocates turning challenges into opportunities. Online advertising continues to overcome the challenges of gaining recognition and a bigger piece of the overall budget.
This Media Director advocates turning challenges into opportunities. Online advertising continues to overcome the challenges of gaining recognition and a bigger piece of the overall budget.
Published: November 24, 2003
By Dawn Anfuso
Media Director Karen Anderson tells us what she believes the role of Interactive is in the media mix, and why she thinks behavioral marketing is where money should be spent.
Media Director Karen Anderson tells us what she believes the role of Interactive is in the media mix, and why she thinks behavioral marketing is where money should be spent.
Published: September 25, 2003
By Joseph Jaffe
In this second part of his conversation with the Chairman and CEO of Universal McCann, Joseph talks to him about P&L, value and other such thorny issues.
In this second part of his conversation with the Chairman and CEO of Universal McCann, Joseph talks to him about P&L, value and other such thorny issues.
Published: September 18, 2003
By Joseph Jaffe
The chairman of media communications agency Mediaedge:cia UK speaks candidly with Joseph about topics he’ll be covering in his keynote address next week at the iMedia Brand Summit.
The chairman of media communications agency Mediaedge:cia UK speaks candidly with Joseph about topics he’ll be covering in his keynote address next week at the iMedia Brand Summit.
Published: May 30, 2002
By Dawn Anfuso
The General Manager believes there will be a call for larger ad units in the future, and for more pricing based on performance.
The General Manager believes there will be a call for larger ad units in the future, and for more pricing based on performance.
Published: December 19, 2002
By Dawn Anfuso
The General Manager explains why the agency’s client Ameriquest Mortgage is so happy with the Internet, and why other companies are still reluctant to come on board.
The General Manager explains why the agency’s client Ameriquest Mortgage is so happy with the Internet, and why other companies are still reluctant to come on board.
Published: June 02, 2003
By Sara Wilson
In this interview, this Media Director shares the secrets to “Mr. Green’s” success.
In this interview, this Media Director shares the secrets to “Mr. Green’s” success.
Published: November 18, 2002
By Dawn Anfuso
This Managing Director explains why day-parting should be considered for some clients, and why measurements should stay consistent with offline.
This Managing Director explains why day-parting should be considered for some clients, and why measurements should stay consistent with offline.
Published: June 13, 2002
By Dawn Anfuso
This Senior VP reveals how the agency got involved with the NYT’s Site Sessions and why they like the concept, and gives his views on day-part buying.
This Senior VP reveals how the agency got involved with the NYT’s Site Sessions and why they like the concept, and gives his views on day-part buying.
Published: November 13, 2002
By Dawn Anfuso
This senior VP & Director of Interactive Marketing shares some insight into some user satisfaction surveys recently conducted, and explains why he thinks education is still key.
This senior VP & Director of Interactive Marketing shares some insight into some user satisfaction surveys recently conducted, and explains why he thinks education is still key.
Published: April 22, 2002
By Dawn Anfuso
Team One likes to do things first. The associate communications director for the agency explains what some of those firsts have been in the interactive space.
Team One likes to do things first. The associate communications director for the agency explains what some of those firsts have been in the interactive space.
Published: July 08, 2002
By Dawn Anfuso
Team One Advertising’s client, Lexus, took advantage of its association with Minority Report for some branding. The agency’s Associate Communications Director takes us behind the scenes.
Team One Advertising’s client, Lexus, took advantage of its association with Minority Report for some branding. The agency’s Associate Communications Director takes us behind the scenes.
Published: February 28, 2002
By Dawn Anfuso
This agency has worked on some well-known and successful interactive campaigns. The director of media shares some case studies, and his thoughts on the medium in general.
This agency has worked on some well-known and successful interactive campaigns. The director of media shares some case studies, and his thoughts on the medium in general.
Published: April 03, 2003
By Sara Wilson
This IP Director decides the types of campaigns to pursue and works on developing the direction and strategy of Starcom IP.
This IP Director decides the types of campaigns to pursue and works on developing the direction and strategy of Starcom IP.
Published: May 23, 2002
By Heidi Browning
Having more than 12 years of marketing experience in both the online and offline worlds, this national media director has informed opinions on weighty issues facing the industry. Plus, he shares the creative for a rich-media campaign he recently implemented.
Having more than 12 years of marketing experience in both the online and offline worlds, this national media director has informed opinions on weighty issues facing the industry. Plus, he shares the creative for a rich-media campaign he recently implemented.
Published: May 09, 2002
By Dawn Anfuso
This SVP, Media Director explains how marketers like REI use the Internet to capture lifetime customers, and predicts future measurements for such goals.
This SVP, Media Director explains how marketers like REI use the Internet to capture lifetime customers, and predicts future measurements for such goals.
Published: January 09, 2003
By Dawn Anfuso
Find out what the SVP, Media Director thinks are the industry’s biggest stumbling blocks, and how her company has been able to prove online’s branding effect.
Find out what the SVP, Media Director thinks are the industry’s biggest stumbling blocks, and how her company has been able to prove online’s branding effect.
Published: April 08, 2002
By Dawn Anfuso
rpinteractive was born from Rubin Postaer and Associates after the launch of a Honda campaign on the Prodigy Network in 1993. Meridee Alter has been there from the start.
rpinteractive was born from Rubin Postaer and Associates after the launch of a Honda campaign on the Prodigy Network in 1993. Meridee Alter has been there from the start.
Published: May 15, 2003
By Sara Wilson
This Executive Vice President discusses with iMedia the work he has done to help his clients build relationships with their consumers.
This Executive Vice President discusses with iMedia the work he has done to help his clients build relationships with their consumers.
Published: December 16, 2002
By Scott Hays
The Media Director & Media Strategist talks about some of the challenges of advertising adult beverages online, and provides advice for marketers.
The Media Director & Media Strategist talks about some of the challenges of advertising adult beverages online, and provides advice for marketers.
Published: February 14, 2002
By Dawn Anfuso
This vice chairman of RappDigital Worldwide communicates the importance of generating media mix analysis, numerical values for brand lift and other metrics.
This vice chairman of RappDigital Worldwide communicates the importance of generating media mix analysis, numerical values for brand lift and other metrics.
Published: May 06, 2002
By Scott Hays
The VP, director of media convergence with over a decade of media planning experience, warns advertisers not to pigeonhole this industry into the traditional media box.
The VP, director of media convergence with over a decade of media planning experience, warns advertisers not to pigeonhole this industry into the traditional media box.
Published: April 07, 2003
By Dawn Anfuso
The VP, Associate Director of Research & New Media provides his thoughts on why traditional advertisers are not yet fully embracing the Web as an advertising vehicle.
The VP, Associate Director of Research & New Media provides his thoughts on why traditional advertisers are not yet fully embracing the Web as an advertising vehicle.
Published: April 28, 2003
By Sara Wilson
Having worked at Performics for the past three years, Larkins offers his insight into what works and what doesn’t in the world of online advertising.
Having worked at Performics for the past three years, Larkins offers his insight into what works and what doesn’t in the world of online advertising.
Published: April 14, 2003
By Sara Wilson
In this interview with President, Chief Strategic Officer and Co-Owner of Otherwise Inc., Lerner discusses her work with Orbitz and reveals some secrets behind its success.
In this interview with President, Chief Strategic Officer and Co-Owner of Otherwise Inc., Lerner discusses her work with Orbitz and reveals some secrets behind its success.
Published: May 19, 2003
By Dawn Anfuso
The Media Director says she believes online metrics will someday change how traditional media is run and measured, and feels education is still sorely needed within the industry.
The Media Director says she believes online metrics will someday change how traditional media is run and measured, and feels education is still sorely needed within the industry.
Published: May 09, 2002
By Scott Hays
The Midwest Director of OMD Digital gives advice on how to earn respect, and provides insight into measurement, R&F and day-parting.
The Midwest Director of OMD Digital gives advice on how to earn respect, and provides insight into measurement, R&F and day-parting.
Published: May 09, 2002
By Scott Hays
Among other ideas shared, this Director of Digital Media advocates for full-screen advertising to eliminate the clutter by serving one ad to one consumer at one time..
Among other ideas shared, this Director of Digital Media advocates for full-screen advertising to eliminate the clutter by serving one ad to one consumer at one time..
Published: December 09, 2002
By Scott Hays
The East Cost Media Director explains why the ability to extend an exposure past 30 seconds and “convince” your prospects to purchase your product is where we have to be.
The East Cost Media Director explains why the ability to extend an exposure past 30 seconds and “convince” your prospects to purchase your product is where we have to be.
Published: June 23, 2003
By Sara Wilson
This Partner Associate Media Director speaks to iMedia about the work OgilvyOne has done for IBM both domestically and internationally.
This Partner Associate Media Director speaks to iMedia about the work OgilvyOne has done for IBM both domestically and internationally.
Published: December 23, 2002
By Scott Hays
Read why the director of Ogilvy's Digital Media Consulting Group thinks our dot-com heritage is a stumbling block, and why adopting R&F tools is imperative.
Read why the director of Ogilvy's Digital Media Consulting Group thinks our dot-com heritage is a stumbling block, and why adopting R&F tools is imperative.
Published: June 26, 2002
By Sara Wilson
This Media Director offers his expertise in the beauty industry and discusses the essentials: sizzle and sex appeal.
This Media Director offers his expertise in the beauty industry and discusses the essentials: sizzle and sex appeal.
Published: June 06, 2002
By Dawn Anfuso
This VP, Director of Interactive Media shows how interactive can help public relations successfully create a buzz around a product/brand.
This VP, Director of Interactive Media shows how interactive can help public relations successfully create a buzz around a product/brand.
Published: January 21, 2002
By Dawn Anfuso
The Vice President, Director of Media for Modem Media gives her perspective on the medium's potential and what it will take to increase online ad buying.
The Vice President, Director of Media for Modem Media gives her perspective on the medium's potential and what it will take to increase online ad buying.
Published: April 15, 2002
By Dawn Anfuso
This Vice President, Director of Media explains how successful campaigns for some of her clients are judged on their ability to garner information on customer activity.
This Vice President, Director of Media explains how successful campaigns for some of her clients are judged on their ability to garner information on customer activity.
Published: May 13, 2002
By Dawn Anfuso
This Media Director reminds people that this industry is still in its infancy, and advocates for pioneering marketers to lead the charge in developing more research.
This Media Director reminds people that this industry is still in its infancy, and advocates for pioneering marketers to lead the charge in developing more research.
Published: April 17, 2003
By Scott Hays
The CEO of one of the world’s most powerful customer contact companies shares his thoughts about interactive in the media mix and provides a preview into his upcoming iMedia Summit Keynote.
The CEO of one of the world’s most powerful customer contact companies shares his thoughts about interactive in the media mix and provides a preview into his upcoming iMedia Summit Keynote.
Published: January 28, 2002
By Dawn Anfuso
The Executive Vice President of Mediasmith shares his thoughts on what is necessary to move the industry forward.
The Executive Vice President of Mediasmith shares his thoughts on what is necessary to move the industry forward.
Published: March 27, 2003
By Sara Wilson
This Executive Vice-President and Co-founder discusses a recent campaign involving Space.com as well as some reasons for its success.
This Executive Vice-President and Co-founder discusses a recent campaign involving Space.com as well as some reasons for its success.
Published: April 18, 2002
By Scott Hays
With 37 years of advertising media experience, Smith is a leader in the Interactive space. Here he talks about CPA deals and why there will never be enough branding research.
With 37 years of advertising media experience, Smith is a leader in the Interactive space. Here he talks about CPA deals and why there will never be enough branding research.
Published: April 11, 2002
By Scott Hays
The president and media director of Mass Transit Interactive gives his views on the direction of the interactive marketing industry.
The president and media director of Mass Transit Interactive gives his views on the direction of the interactive marketing industry.
Published: November 18, 2002
By Scott Hays
Find out how this president and media director is using reach & frequency metrics, and why he believes education is still a key element for growing the industry.
Find out how this president and media director is using reach & frequency metrics, and why he believes education is still a key element for growing the industry.
Published: January 06, 2003
By Dawn Anfuso
This VP of Integrated Strategy is a self-proclaimed preacher of integration, and walks us through some effective integrated campaigns ran for Johnson & Johnson.
This VP of Integrated Strategy is a self-proclaimed preacher of integration, and walks us through some effective integrated campaigns ran for Johnson & Johnson.
Published: June 19, 2003
By Sara Wilson
This Senior Vice President, Group Account Director shares his views on why he believes third-party Internet traffic measuring services are invaluable.
This Senior Vice President, Group Account Director shares his views on why he believes third-party Internet traffic measuring services are invaluable.
Published: June 03, 2002
By Heidi Browning
A panel discussion between buyers, sellers and clients at the iMedia Summit last week unearthed some current barriers to achieving true partnerships.
A panel discussion between buyers, sellers and clients at the iMedia Summit last week unearthed some current barriers to achieving true partnerships.
Published: April 15, 2002
By Sara Wilson
This VP, Media Director discusses the success he has seen in using the online medium as a direct-response vehicle.
This VP, Media Director discusses the success he has seen in using the online medium as a direct-response vehicle.
Published: April 15, 2002
By Scott Hays
The Vice President of Media Services talks about his agency's recent use of a unique ad unit, and explains why CPA can work for everyone.
The Vice President of Media Services talks about his agency's recent use of a unique ad unit, and explains why CPA can work for everyone.
Published: April 25, 2002
By Scott Hays
With agency experience and seats on numerous advisory boards, Tim McHale has his hand on the pulse of the industry.
With agency experience and seats on numerous advisory boards, Tim McHale has his hand on the pulse of the industry.
Published: June 16, 2003
By Sara Wilson
This Vice President Account Director discusses some effective branding and direct-response campaigns the agency has done for Hanes and Maybelline.
This Vice President Account Director discusses some effective branding and direct-response campaigns the agency has done for Hanes and Maybelline.
Published: May 23, 2002
By Scott Hays
This media supervisor believes the industry's biggest stumbling block is still metrics, and that CPA is doable. Read what else he has to say.
This media supervisor believes the industry's biggest stumbling block is still metrics, and that CPA is doable. Read what else he has to say.
Published: April 24, 2003
By Sara Wilson
In this interview, Brian shares with iMedia the strategies this agency has used to effectively help its pharmaceutical clients.
In this interview, Brian shares with iMedia the strategies this agency has used to effectively help its pharmaceutical clients.
Published: April 25, 2002
By Dawn Anfuso
Convincing traditional marketers to go interactive hasn't been easy for this VP of Interactive Media, but for those who have embraced it they are seeing results, she shares.
Convincing traditional marketers to go interactive hasn't been easy for this VP of Interactive Media, but for those who have embraced it they are seeing results, she shares.
Published: April 25, 2002
By Dawn Anfuso
The Associate Media Director- Interactive explains how his team helped the Air Force double its officer candidate prospects, and tells us why he thinks standardization is still an issue.
The Associate Media Director- Interactive explains how his team helped the Air Force double its officer candidate prospects, and tells us why he thinks standardization is still an issue.
Published: June 09, 2003
By Sara Wilson
This president shares his success with branding through an offline and online campaign.
This president shares his success with branding through an offline and online campaign.
Published: April 18, 2002
By Dawn Anfuso
The president and COO of Freestyle Interactive believes the use of reach and frequency tools as well as the standardization of ad sizes will provide a lift for the industry.
The president and COO of Freestyle Interactive believes the use of reach and frequency tools as well as the standardization of ad sizes will provide a lift for the industry.
Published: April 18, 2002
By Dawn Anfuso
The Media Director for the interactive agency for Progressive Insurance and others believes impression-based buying is done and that the industry is too complex.
The Media Director for the interactive agency for Progressive Insurance and others believes impression-based buying is done and that the industry is too complex.
Published: May 30, 2002
By Scott Hays
A panel discussion between buyers, sellers and clients at the iMedia Summit last week unearthed some current barriers to achieving true partnerships.
A panel discussion between buyers, sellers and clients at the iMedia Summit last week unearthed some current barriers to achieving true partnerships.
Published: January 07, 2002
By Dawn Anfuso
iMedia Connection talked the founder and CEO of FastBridge about the state of the industry, and what it will take to help traditional marketers move online.
iMedia Connection talked the founder and CEO of FastBridge about the state of the industry, and what it will take to help traditional marketers move online.
Published: May 02, 2002
By Dawn Anfuso
Buying Director Scott Symonds and Group Media Director Greg Pomaro talk about the need for more proof points of this medium, and other industry issues.
Buying Director Scott Symonds and Group Media Director Greg Pomaro talk about the need for more proof points of this medium, and other industry issues.
Published: December 02, 2002
By Scott Hays
The Buying Director warns against abandoning the brand to lower cost-per-sale, and explains why analysis should go beyond what can be tagged and macro-ed into a spreadsheet.
The Buying Director warns against abandoning the brand to lower cost-per-sale, and explains why analysis should go beyond what can be tagged and macro-ed into a spreadsheet.
Published: June 30, 2003
By Sara Wilson
This Interactive Media Director discusses the importance of translating the “technology marketing babble” used in the online world into simple and concise terms.
This Interactive Media Director discusses the importance of translating the “technology marketing babble” used in the online world into simple and concise terms.
Published: May 05, 2003
By Dawn Anfuso
Senior VP, Director of Interactive Services explains why knowing your customer and their needs is imperative to a successful online marketing program, as is working as a team upfront.
Senior VP, Director of Interactive Services explains why knowing your customer and their needs is imperative to a successful online marketing program, as is working as a team upfront.
Published: April 29, 2002
By Scott Hays
The media director says he's in the client-service business, which means successful campaigns are those that make the client happy. Hear what else he has to say.
The media director says he's in the client-service business, which means successful campaigns are those that make the client happy. Hear what else he has to say.
Published: April 29, 2002
By Dawn Anfuso
The vice president, media director says he believes the long-term payoff is what online marketing is all about, and recommends communicating realistic outcomes to clients.
The vice president, media director says he believes the long-term payoff is what online marketing is all about, and recommends communicating realistic outcomes to clients.
Published: May 29, 2002
By Sara Wilson
This VP, Media Director shares some insight and wisdom on how to better serve marketer’s needs in the online world.
This VP, Media Director shares some insight and wisdom on how to better serve marketer’s needs in the online world.
Published: May 13, 2002
By Scott Hays
With more than 10 years' experience in the media field, this VP, Director of Media Strategy has learned a few things about measurement and media planning.
With more than 10 years' experience in the media field, this VP, Director of Media Strategy has learned a few things about measurement and media planning.
Published: October 21, 2002
By Scott Hays
The Director of Media Strategy explains why 2002 was a transitional year, and provides his thoughts for the near future of interactive marketing.
The Director of Media Strategy explains why 2002 was a transitional year, and provides his thoughts for the near future of interactive marketing.
Published: May 22, 2002
By Dawn Anfuso
Find out why this Partner, West Coast Dir. of Strategy for this Y&R company believes figuring out R&F is important for the industry, and what he deems the biggest stumbling block.
Find out why this Partner, West Coast Dir. of Strategy for this Y&R company believes figuring out R&F is important for the industry, and what he deems the biggest stumbling block.
Published: January 13, 2003
By Scott Hays
Find out why the Director of Communication Strategy believes R&F metrics for the Web are flawed, and why he thinks relationship marketing is the future for online advertising.
Find out why the Director of Communication Strategy believes R&F metrics for the Web are flawed, and why he thinks relationship marketing is the future for online advertising.
Published: December 03, 2001
By Brent Marcus
This veteran marketer shows a wide range of companies how to win online. Here are his thoughts on the direction of iMarketing and suggestions for improvement.
This veteran marketer shows a wide range of companies how to win online. Here are his thoughts on the direction of iMarketing and suggestions for improvement.
Published: April 10, 2003
By Dawn Anfuso
The Interactive Creative Director shows how e-mail and good content can boost a company’s audience (and therefore sales and brand awareness).
The Interactive Creative Director shows how e-mail and good content can boost a company’s audience (and therefore sales and brand awareness).
Published: January 16, 2003
By Dawn Anfuso
The Managing Director provides insight into two highly successful campaigns and explains why educating traditional marketers about Interactive is still important.
The Managing Director provides insight into two highly successful campaigns and explains why educating traditional marketers about Interactive is still important.
Published: May 02, 2002
By Scott Hays
The president of the "Media Agency of the Year" strives to use new technology for innovating on message delivery, and gaining the competitive advantage for her clients.
The president of the "Media Agency of the Year" strives to use new technology for innovating on message delivery, and gaining the competitive advantage for her clients.
Published: November 04, 2002
By Scott Hays
Find out why the president of the Media Agency of the Year predicts there is going to be a shift toward more loyalty marketing in the future.
Find out why the president of the Media Agency of the Year predicts there is going to be a shift toward more loyalty marketing in the future.
Published: January 30, 2003
By Dawn Anfuso
The Chief Executive Officer of this Big Five Media Company is excited about the future for Digital Media, and shares his insight into its current and future roles in the media mix.
The Chief Executive Officer of this Big Five Media Company is excited about the future for Digital Media, and shares his insight into its current and future roles in the media mix.
Published: January 02, 2003
By Scott Hays
A topic of discussion at the recent iMedia Summit was the convergence of Madison & Vine. Steven Marrs heads a new company focused on initiatives that live at both addresses.
A topic of discussion at the recent iMedia Summit was the convergence of Madison & Vine. Steven Marrs heads a new company focused on initiatives that live at both addresses.
Published: December 12, 2002
By Dawn Anfuso
The VP and New York Managing Director suggests online marketers need to better understand planning from a macro-level so strategies are well integrated.
The VP and New York Managing Director suggests online marketers need to better understand planning from a macro-level so strategies are well integrated.
Published: June 05, 2003
By Dawn Anfuso
In this interview, the SVP, Integrated Media Director outlines three challenges yet to be overcome in the online advertising industry.
In this interview, the SVP, Integrated Media Director outlines three challenges yet to be overcome in the online advertising industry.
Published: April 22, 2002
By Scott Hays
Named one of the "Best & Brightest" media strategists, Boyer talks about work she did for AT&T, and advocates for agencies and marketers to share their stories more.
Named one of the "Best & Brightest" media strategists, Boyer talks about work she did for AT&T, and advocates for agencies and marketers to share their stories more.
Published: May 09, 2002
By Heidi Browning
This Director of Media Operations gives insight into two Cingular Wireless campaigns and how multiple metrics are being used to measure their success.
This Director of Media Operations gives insight into two Cingular Wireless campaigns and how multiple metrics are being used to measure their success.
Published: May 30, 2002
By Dawn Anfuso
The General Manager believes there will be a call for larger ad units in the future, and for more pricing based on performance.
The General Manager believes there will be a call for larger ad units in the future, and for more pricing based on performance.
Published: April 29, 2002
By Dawn Anfuso
This Manager of Interactive Media advocates educating not just current clients but future marketers as well about the interactive space. He also has ideas for future pricing/buying.
This Manager of Interactive Media advocates educating not just current clients but future marketers as well about the interactive space. He also has ideas for future pricing/buying.
Published: December 05, 2002
By Dawn Anfuso
The SVP, Director of Planning & Affiliated Media Services talks about how an increasing number of clients are buying into the Internet, and about the barriers still there.
The SVP, Director of Planning & Affiliated Media Services talks about how an increasing number of clients are buying into the Internet, and about the barriers still there.
Published: May 06, 2002
By Dawn Anfuso
While working in traditional media, this VP/Interactive Media realized the importance of this medium and became a pioneer in the field of interactive media placement.
While working in traditional media, this VP/Interactive Media realized the importance of this medium and became a pioneer in the field of interactive media placement.
Published: November 25, 2002
By Dawn Anfuso
The Senior VP, Media Director explains how her agency generated amazing response for a technology company, and why cost of sale is an important metric.
The Senior VP, Media Director explains how her agency generated amazing response for a technology company, and why cost of sale is an important metric.
Published: March 06, 2002
By Dawn Anfuso
The media director believes relationship marketing supports the brand image, and that day-parting is important for certain clients.
The media director believes relationship marketing supports the brand image, and that day-parting is important for certain clients.
Published: September 11, 2003
By Joseph Jaffe
Prior to his keynote address at the upcoming iMedia Brand Summit, the Chairman and CEO of Universal McCann talks about media neutrality, creativity and research. Part 1 of 2.
Prior to his keynote address at the upcoming iMedia Brand Summit, the Chairman and CEO of Universal McCann talks about media neutrality, creativity and research. Part 1 of 2.
Published: May 16, 2002
By Heidi Browning
This Chief Media Strategist explains how marketers can maximize the effectiveness of the Web, and why weak utilization of ad units is holding the industry back.
This Chief Media Strategist explains how marketers can maximize the effectiveness of the Web, and why weak utilization of ad units is holding the industry back.