INTERVIEW: OTHER PERSPECTIVES
Published: May 11, 2007
By Brad Berens
The IAB's new CEO sits down with our editor in chief to talk about the future of interactive, why the challenge to Nielsen and comScore, and more.
The IAB's new CEO sits down with our editor in chief to talk about the future of interactive, why the challenge to Nielsen and comScore, and more.
Published: July 20, 2006
By Brad Berens
Our executive editor chats with Susan Bratton, ad:tech chair emeritus, about hot topics and the conference theme.
Our executive editor chats with Susan Bratton, ad:tech chair emeritus, about hot topics and the conference theme.
Published: March 30, 2006
By Kate Everett-Thorp
The ad:tech San Francisco keynoter chats with Kate Everett-Thorp about what venture capitalists are watching for in the world of Web 2.0.
The ad:tech San Francisco keynoter chats with Kate Everett-Thorp about what venture capitalists are watching for in the world of Web 2.0.
Published: March 15, 2006
By Dawn Anfuso
Toby Gabriner, new chief executive officer of Poindexter Systems, discusses his move from Carat Fusion and his views on data-driven marketing.
Toby Gabriner, new chief executive officer of Poindexter Systems, discusses his move from Carat Fusion and his views on data-driven marketing.
Published: January 05, 2006
By Brad Berens
Andy Sernovitz tells us about the organization's attempt to raise money for charity strictly by word of mouth.
Andy Sernovitz tells us about the organization's attempt to raise money for charity strictly by word of mouth.
Published: December 08, 2005
By Dawn Anfuso
This lead-generation expert and iMedia contributor longs for an interactive marketing dictionary to help solve communication issues.
This lead-generation expert and iMedia contributor longs for an interactive marketing dictionary to help solve communication issues.
Published: November 23, 2005
By Masha Geller
Editor at Large Masha Geller interviews DoubleClick's research director about his career, the internet, and how DoubleClick fits into it all.
Editor at Large Masha Geller interviews DoubleClick's research director about his career, the internet, and how DoubleClick fits into it all.
Published: November 02, 2005
By Brad Berens
"The Search" author and founder of Wired magazine discusses Web 2.0, his new ad network and more.
"The Search" author and founder of Wired magazine discusses Web 2.0, his new ad network and more.
Published: September 26, 2005
By Brad Berens
dmg world media -- producer of ad:tech -- is pleased to announce the acquisition of iMedia Communications. Read the details!
dmg world media -- producer of ad:tech -- is pleased to announce the acquisition of iMedia Communications. Read the details!
Published: August 29, 2005
By Rebecca Weeks
Prior to his keynote address at next month's Brand Summit, Leonsis sat down with Rebecca Weeks to talk about his vision for the interactive future.
Prior to his keynote address at next month's Brand Summit, Leonsis sat down with Rebecca Weeks to talk about his vision for the interactive future.
Published: July 13, 2005
By Brad Berens
The CEO of AllBusiness.com -- and former CEO of About.com -- chats with us about how B2B is and isn't different from B2C, blogs, RSS and more.
The CEO of AllBusiness.com -- and former CEO of About.com -- chats with us about how B2B is and isn't different from B2C, blogs, RSS and more.
Published: June 24, 2005
By Dawn Anfuso
The iMedia Summit conversation with Brand New World's Alan Shulman turns to the topic of creative talent.
The iMedia Summit conversation with Brand New World's Alan Shulman turns to the topic of creative talent.
Published:
By Dawn Anfuso
Brand New World's Alan Shulman joins the conversation at the iMedia Summit about interactive marketing being the proxy for the future.
Brand New World's Alan Shulman joins the conversation at the iMedia Summit about interactive marketing being the proxy for the future.
Published: June 22, 2005
By Dawn Anfuso
At a recent iMedia Summit, iMedia interviewed Taddy Hall, chief strategy officer of ARF, about interactive marketing being the proxy for the future.
At a recent iMedia Summit, iMedia interviewed Taddy Hall, chief strategy officer of ARF, about interactive marketing being the proxy for the future.
Published: May 10, 2005
By Dawn Anfuso
Gorilla Nation's president sheds light on advertiser trends.
Gorilla Nation's president sheds light on advertiser trends.
Published: May 09, 2005
By Dawn Anfuso
In this first part of a conversation with Gorilla Nation's president, we learn the difference between rep firms and ad networks.
In this first part of a conversation with Gorilla Nation's president, we learn the difference between rep firms and ad networks.
Published: April 26, 2005
By Brad Berens
The newly appointed sales head for CBS Digital Media sits down with executive editor Brad Berens to talk about his new job.
The newly appointed sales head for CBS Digital Media sits down with executive editor Brad Berens to talk about his new job.
Published: March 31, 2005
By Mario Sgambelluri
The former Eyeblaster executive, current CEO of Falk North America and recent addition to the Klipmart board of directors talks about online advertising.
The former Eyeblaster executive, current CEO of Falk North America and recent addition to the Klipmart board of directors talks about online advertising.
Published: March 30, 2005
By Mario Sgambelluri
The former Eyeblaster executive, current CEO of Falk North America and recent addition to the Klipmart board of directors, discusses online advertising.
The former Eyeblaster executive, current CEO of Falk North America and recent addition to the Klipmart board of directors, discusses online advertising.
Published: March 21, 2005
By Mario Sgambelluri
iMedia's new VP of Market Intelligence talks with us about the big new broadband report and Wednesday's "Broadband Breakfast" in Chicago.
iMedia's new VP of Market Intelligence talks with us about the big new broadband report and Wednesday's "Broadband Breakfast" in Chicago.
Published: November 29, 2004
By Rebecca Weeks
Cable and Internet targeting expert describes how to successfully establish a new ad medium.
Cable and Internet targeting expert describes how to successfully establish a new ad medium.
Published: November 18, 2004
By Rebecca Weeks
Advertising and media expert says we must understand the dynamics and realities of change, pursue innovation and let passion lead us.
Advertising and media expert says we must understand the dynamics and realities of change, pursue innovation and let passion lead us.
Published: October 12, 2004
By Brad Berens
The CBS MarketWatch EVP of Sales and Marketing talks about recent changes to the site.
Published: October 05, 2004
By Brad Berens
"It's time to get the juice back going here," says president of newly minted marketing community organization.
"It's time to get the juice back going here," says president of newly minted marketing community organization.
Published: August 02, 2004
By Lee Watters
On Advertising.com, subscription services and the long-awaited demise of Rainman.
On Advertising.com, subscription services and the long-awaited demise of Rainman.
Published: July 29, 2004
By Lee Watters
Chairman and CEO on state of AOL, the industry and capturing new market dollars (first of two parts).
Chairman and CEO on state of AOL, the industry and capturing new market dollars (first of two parts).
Published: July 19, 2004
By Rebecca Weeks
Agency search consultant sees more "under radar" reviews and less relationship maintenance.
Agency search consultant sees more "under radar" reviews and less relationship maintenance.
Published: April 29, 2004
By Lee Watters
Intrigued by 'secret phenomenon' of Google, Yahoo! and eBay becoming biggest vendors to small businesses.
Intrigued by 'secret phenomenon' of Google, Yahoo! and eBay becoming biggest vendors to small businesses.
Published: November 20, 2003
By Joseph Jaffe
This week, Garfield talks about where network television is heading, accountability, TiVo and TV on the Web, and gives his predictions regarding the future of advertising.
This week, Garfield talks about where network television is heading, accountability, TiVo and TV on the Web, and gives his predictions regarding the future of advertising.
Published: November 13, 2003
By Joseph Jaffe
In this part one of two, Garfield provides a new definition of creativity, and says what he really thinks about the Internet and online advertising - the good, the bad and the downright ugly.
In this part one of two, Garfield provides a new definition of creativity, and says what he really thinks about the Internet and online advertising - the good, the bad and the downright ugly.
Published: October 07, 2002
By Dawn Anfuso
With businesses serving four areas of online marketing, ValueClick is positioned nicely for the future of the industry. John Ardis and Chad Miller provide some insight.
With businesses serving four areas of online marketing, ValueClick is positioned nicely for the future of the industry. John Ardis and Chad Miller provide some insight.
Published: March 25, 2002
By Scott Hays
The VP of advertising for the company explains why large-based networks will play a greater role in the company's online marketing strategy going forward.
The VP of advertising for the company explains why large-based networks will play a greater role in the company's online marketing strategy going forward.
Published: February 25, 2002
By Dawn Anfuso
ValueClick's EVP of sales and marketing shares his thoughts on what makes a successful campaign and on what still needs to be done to bring more brands online.
ValueClick's EVP of sales and marketing shares his thoughts on what makes a successful campaign and on what still needs to be done to bring more brands online.
Published: November 11, 2002
By Dawn Anfuso
The VP and Director of Media Services says measurement should always be looked at in terms of beyond-the-click, and believes it’s too early to rely on Reach & Frequency metrics.
The VP and Director of Media Services says measurement should always be looked at in terms of beyond-the-click, and believes it’s too early to rely on Reach & Frequency metrics.
Published: April 01, 2002
By Dawn Anfuso
This committee member of the newly formed Wireless Marketing Council expresses concern over what he heard at a CTIA event recently.
This committee member of the newly formed Wireless Marketing Council expresses concern over what he heard at a CTIA event recently.
Published: April 21, 2003
By Scott Hays
With responsibility for the strategic direction of the publishing company’s traditional and interactive media, Stephen Lacy provides insight into media mix, budgets, and so on.
With responsibility for the strategic direction of the publishing company’s traditional and interactive media, Stephen Lacy provides insight into media mix, budgets, and so on.
Published: January 24, 2002
By Dawn Anfuso
The trade organization’s President and CEO shares what the Internet Advertising Bureau will be doing for the industry in the near future, and why.
The trade organization’s President and CEO shares what the Internet Advertising Bureau will be doing for the industry in the near future, and why.
Published: May 16, 2002
By Dawn Anfuso
This Media Director provides insight on a couple of successful Acura promotions, and explains why she thinks the industry needs more standards.
This Media Director provides insight on a couple of successful Acura promotions, and explains why she thinks the industry needs more standards.
Published: June 10, 2002
By Dawn Anfuso
This research analyst addresses how Consumer Packaged Goods marketers should be using the Internet for more effective ROI.
This research analyst addresses how Consumer Packaged Goods marketers should be using the Internet for more effective ROI.
Published: July 25, 2002
By Dawn Anfuso
The founder and CEO explains and demonstrates how marketers currently are using his company’s streaming technology for branding purposes, and discusses possibilities for the future.
The founder and CEO explains and demonstrates how marketers currently are using his company’s streaming technology for branding purposes, and discusses possibilities for the future.
Published: December 05, 2002
By Dawn Anfuso
The SVP, Director of Planning & Affiliated Media Services talks about how an increasing number of clients are buying into the Internet, and about the barriers still there.
The SVP, Director of Planning & Affiliated Media Services talks about how an increasing number of clients are buying into the Internet, and about the barriers still there.
Published: September 16, 2002
By Dawn Anfuso
Adam Guild, CEO of the Internet rep company, tells iMedia Connection what sustains the company’s business and what he sees for the future.
Adam Guild, CEO of the Internet rep company, tells iMedia Connection what sustains the company’s business and what he sees for the future.
Published: March 13, 2002
By Dawn Anfuso
The COO of Winster Interactive and self-proclaimed brand guy reveals the questions to be debated on the newly launched Branding discussion board.
The COO of Winster Interactive and self-proclaimed brand guy reveals the questions to be debated on the newly launched Branding discussion board.
Published: July 01, 2002
By Dawn Anfuso
As VP & General Manager of Advertiser and Agency Solutions at DoubleClick, Knopper is immersed in the online ad industry, in tune with its barriers as well as growth.
As VP & General Manager of Advertiser and Agency Solutions at DoubleClick, Knopper is immersed in the online ad industry, in tune with its barriers as well as growth.
Published: September 04, 2003
By Joseph Jaffe
Jonathan Berry, co-author of The Influential and leading consumer trends analyst, converses with Joseph about the book, Influentials and marketing, and his upcoming iMedia Brand Summit Keynote address.
Jonathan Berry, co-author of The Influential and leading consumer trends analyst, converses with Joseph about the book, Influentials and marketing, and his upcoming iMedia Brand Summit Keynote address.
Published: February 27, 2003
By Joseph Jaffe
In this second of a two-part interview, the chairman, president & CEO of this technology company talks about Internal Marketing, creatives, agencies and other such topics.
In this second of a two-part interview, the chairman, president & CEO of this technology company talks about Internal Marketing, creatives, agencies and other such topics.
Published: February 20, 2003
By Joseph Jaffe
In this first of a two-part interview, the chairman, president & CEO of this visionary technology company shares his thoughts on the future of banner advertising and more.
In this first of a two-part interview, the chairman, president & CEO of this visionary technology company shares his thoughts on the future of banner advertising and more.
Published: November 21, 2002
By Joseph Jaffe
This week, Jaffe talks to G.M. about such topics as the future of Interactive Agencies, the power of pull-through awareness, and what it’s going to take to grow the pie.
This week, Jaffe talks to G.M. about such topics as the future of Interactive Agencies, the power of pull-through awareness, and what it’s going to take to grow the pie.
Published: November 13, 2002
By Joseph Jaffe
In the first of a two-part interview, Modem Media’s founder and Chairman, G.M. O’Connell, talks about a variety of insightful topics.
In the first of a two-part interview, Modem Media’s founder and Chairman, G.M. O’Connell, talks about a variety of insightful topics.
Published: September 12, 2002
By Joseph Jaffe
Jim Spanfeller candidly answers Joe's tough questions about the digital publication's Brand Increase Guarantee and provides insight into why he thinks it's an important step.
Jim Spanfeller candidly answers Joe's tough questions about the digital publication's Brand Increase Guarantee and provides insight into why he thinks it's an important step.
Published: July 18, 2002
By Joseph Jaffe
Jaffe Juice kicks off its monthly interview with this seasoned advertising professional who shares his thoughts on issues like streaming, broadband, creativity and TV on the Web.
Jaffe Juice kicks off its monthly interview with this seasoned advertising professional who shares his thoughts on issues like streaming, broadband, creativity and TV on the Web.
Published: September 23, 2002
By Dawn Anfuso
iMedia Connection talked with Bolger about her recent appointment as Executive Vice President of Agency Development, and the significance of her role.
iMedia Connection talked with Bolger about her recent appointment as Executive Vice President of Agency Development, and the significance of her role.