VIDEO
Published: August 13, 2012
By Matt Fiorentino
The CPG giant planned ahead and spent wisely leading up to the Summer Games. Here are the lessons your brand can take away from its strategy.
The CPG giant planned ahead and spent wisely leading up to the Summer Games. Here are the lessons your brand can take away from its strategy.
Published: August 09, 2012
By Kent Lewis
Video is the darling of the marketing world, but many don't yet know how to use it. Learn about YouTube best practices, optimization essentials, analytics, and much more in this article.
Video is the darling of the marketing world, but many don't yet know how to use it. Learn about YouTube best practices, optimization essentials, analytics, and much more in this article.
Published: August 08, 2012
By Amit Levran
The most engaging videos will fail to charm customers if carelessly placed. Here's why your videos miss the mark and how to correct your aim.
The most engaging videos will fail to charm customers if carelessly placed. Here's why your videos miss the mark and how to correct your aim.
Published: July 24, 2012
By Greg Jarboe
YouTube's new channel layouts make it easier for brands to showcase exactly what they want, but some are failing to deliver. Here are examples of what not to do when creating your brand's channel.
YouTube's new channel layouts make it easier for brands to showcase exactly what they want, but some are failing to deliver. Here are examples of what not to do when creating your brand's channel.
Published: July 23, 2012
By Ronnie Lavi
As online video takes center stage, unskilled video marketers will buckle under the pressures of competition. Here are seven steps to an advanced video campaign.
As online video takes center stage, unskilled video marketers will buckle under the pressures of competition. Here are seven steps to an advanced video campaign.
Published: July 10, 2012
By iMedia Editors
You wouldn't think of McDonald's as your traditional social video marketer -- but in June it was one of the web's most-watched brands. Here's how the brand did it.
You wouldn't think of McDonald's as your traditional social video marketer -- but in June it was one of the web's most-watched brands. Here's how the brand did it.
Published: June 26, 2012
By Mitchell Reichgut
Most advertisers plan and evaluate online video incorrectly. Here are a few non-traditional ways to capture the value in this medium.
Most advertisers plan and evaluate online video incorrectly. Here are a few non-traditional ways to capture the value in this medium.
Published: June 19, 2012
By Jason Burke
Online video advertising is full of cutting-edge tech companies that stretch the truth to secure brand dollars. Here are the questions marketers should ask to separate the wheat from the chaff.
Online video advertising is full of cutting-edge tech companies that stretch the truth to secure brand dollars. Here are the questions marketers should ask to separate the wheat from the chaff.
Published: June 15, 2012
By Mike Shehan
Real-time bidding (RTB) for online video is poised to explode over the next 18 months. Read about your options in this article.
Real-time bidding (RTB) for online video is poised to explode over the next 18 months. Read about your options in this article.
Published: June 13, 2012
By Boaz Ram
If agency folks can think of themselves as video professionals instead of TV or online specialists, everyone -- especially advertisers -- wins. Here's how it's done.
If agency folks can think of themselves as video professionals instead of TV or online specialists, everyone -- especially advertisers -- wins. Here's how it's done.
Published: June 11, 2012
By Mitchell Reichgut
The highest-value ad space is not necessarily where you think. Read on for the most effective and accountable way to deliver video advertising.
The highest-value ad space is not necessarily where you think. Read on for the most effective and accountable way to deliver video advertising.
Published: June 11, 2012
By iMedia Editors
A single piece of sexy creative can get a brand noticed, but true online video success requires a thoughtful strategy. Check out the current most-watched brands in digital.
A single piece of sexy creative can get a brand noticed, but true online video success requires a thoughtful strategy. Check out the current most-watched brands in digital.
Published: June 11, 2012
By Mark Drusch
It's increasingly difficult to learn what customers on the ground are thinking about products. Read about one method to capture this sentiment.
It's increasingly difficult to learn what customers on the ground are thinking about products. Read about one method to capture this sentiment.
Published: May 25, 2012
By Bethany Simpson
Move over cable -- web TV is here to stay. Here's a list of some of our favorite new shows from Hulu, Netflix, Disney, and more.
Move over cable -- web TV is here to stay. Here's a list of some of our favorite new shows from Hulu, Netflix, Disney, and more.
Published: May 24, 2012
By Rick Corteville
As budgets shift due to the demand for online video, it's important for marketers to justify their new investments. Here's how to avoid wasting your online video budget.
As budgets shift due to the demand for online video, it's important for marketers to justify their new investments. Here's how to avoid wasting your online video budget.
Published: May 14, 2012
By Jim Dicso
Online video tops the list of effective media for engaging consumers in a highly personalized manner. Here's how to attract, support, and expand customer relationships with this promising platform.
Online video tops the list of effective media for engaging consumers in a highly personalized manner. Here's how to attract, support, and expand customer relationships with this promising platform.
Published: May 08, 2012
By iMedia Editors
iMedia's Top Brands in Video chart highlights the most-watched brands in digital. See which companies topped the list over the past month and watch their sexiest pieces of creative.
iMedia's Top Brands in Video chart highlights the most-watched brands in digital. See which companies topped the list over the past month and watch their sexiest pieces of creative.
Published: May 04, 2012
By Lucia Davis
Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels.
Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels.
Published: May 04, 2012
By Michael Estrin
If brands are becoming content publishers, then it's time for a crash course in launching your YouTube channel. Here's what you need to know.
If brands are becoming content publishers, then it's time for a crash course in launching your YouTube channel. Here's what you need to know.
Published: April 27, 2012
By iMedia Editors
Check out news, commentary, and interviews with the leading minds in online video, brought to you by iMedia Connection, on location at the revolutionary 2012 Digital Content NewFronts.
Check out news, commentary, and interviews with the leading minds in online video, brought to you by iMedia Connection, on location at the revolutionary 2012 Digital Content NewFronts.