VIDEO
Published: November 15, 2007
By Michael Estrin
If the 1988 WGA strike was the mother's milk of cable TV, might Hollywood's current labor strife be a boon for online entertainment?
If the 1988 WGA strike was the mother's milk of cable TV, might Hollywood's current labor strife be a boon for online entertainment?
Published: October 24, 2007
By Bradley Werner
There are a number of factors that contribute to a video ad's success. With these metrics, you can better track and control them.
There are a number of factors that contribute to a video ad's success. With these metrics, you can better track and control them.
Published: October 19, 2007
By Jayant Kadambi
YuMe's CEO makes a case for a new paradigm of online video interaction, including letting users skip your ads.
YuMe's CEO makes a case for a new paradigm of online video interaction, including letting users skip your ads.
Published: October 15, 2007
By Ben Relles
The creator of this smash hit gives tips on what works (and what doesn't) with presidential online video marketing.
The creator of this smash hit gives tips on what works (and what doesn't) with presidential online video marketing.
Published: October 03, 2007
By David Rossiter
Mercedes, Land Rover and Lexus are creating broadband video properties that more deeply engage lifestyle-conscious consumers. Enlighten's creative director explores this emerging trend.
Mercedes, Land Rover and Lexus are creating broadband video properties that more deeply engage lifestyle-conscious consumers. Enlighten's creative director explores this emerging trend.
Published: September 25, 2007
By Alan Chapell
Reporting back from the MIXX Expo, a consultant provides a rundown on the work still needed to be done to harness the potential of online video advertising.
Reporting back from the MIXX Expo, a consultant provides a rundown on the work still needed to be done to harness the potential of online video advertising.
Published: September 24, 2007
By Bradley Werner
What's the best format for your video? The Fifth Network's director weighs in.
What's the best format for your video? The Fifth Network's director weighs in.
Published: September 19, 2007
By Dave McCarthy
The potential is there for online video advertising, but several factors are holding it back. A MIVA senior VP describes what it will take to get it in gear.
The potential is there for online video advertising, but several factors are holding it back. A MIVA senior VP describes what it will take to get it in gear.
Published: September 10, 2007
By Bradley Werner
Our video expert explains that video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact.
Our video expert explains that video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact.
Published: August 27, 2007
By Bradley Werner
Local news outlets are finding new life online. Your video campaign can find new life with local news outlets. Here's how.
Local news outlets are finding new life online. Your video campaign can find new life with local news outlets. Here's how.
Published: August 21, 2007
By Bryon Evje
Broadband Enterprises' COO explains how contextual relevance boosts a video's chances of getting watched.
Broadband Enterprises' COO explains how contextual relevance boosts a video's chances of getting watched.
Published: August 20, 2007
By Dave Graves
Despite Bud.TV's shortcomings, PermissionTV's founder says it shows real vision and good business sense. Find out why, and what it will take to make the concept work.
Despite Bud.TV's shortcomings, PermissionTV's founder says it shows real vision and good business sense. Find out why, and what it will take to make the concept work.
Published: August 13, 2007
By Bradley Werner
The Fifth Network's director of marketing explains that OPA's recent announcement on video's most effective format confirms what we've all known.
The Fifth Network's director of marketing explains that OPA's recent announcement on video's most effective format confirms what we've all known.
Published: August 09, 2007
By Tom Hespos
Demand for pre-roll video is boosting the cost. Fear not. Underscore Marketing's president has a solution for video-hungry advertisers.
Demand for pre-roll video is boosting the cost. Fear not. Underscore Marketing's president has a solution for video-hungry advertisers.
Published: August 08, 2007
By Ryan K Manchee
EyeWonder's client solutions director explains how to make the implementation of rich media and video easier, enabling more time for creativity.
EyeWonder's client solutions director explains how to make the implementation of rich media and video easier, enabling more time for creativity.
Published: August 02, 2007
By Michael Shehan
SpotXchange's president and CEO explains what's holding up online video advertising, and why now is the time to get in.
SpotXchange's president and CEO explains what's holding up online video advertising, and why now is the time to get in.
Published: July 30, 2007
By OJ Paranone
When it comes to video, it's worth building a strong foundation, and that can be achieved with the help of your ad operations team. Here's how.
When it comes to video, it's worth building a strong foundation, and that can be achieved with the help of your ad operations team. Here's how.
Published: July 25, 2007
By Michael Estrin
Sony's decision to relaunch Grouper as Crackle signals a shift away from user-generated video as we know it, but will high-quality virals deliver advertiser results?
Sony's decision to relaunch Grouper as Crackle signals a shift away from user-generated video as we know it, but will high-quality virals deliver advertiser results?
Published: July 09, 2007
By Lauri O. Klefos
The Fifth Network's director of travel marketing explains why video is the perfect way to reach and engage potential travelers.
The Fifth Network's director of travel marketing explains why video is the perfect way to reach and engage potential travelers.
Published: July 03, 2007
By Bryon Evje
Recent big name acquisitions will bring chaos before order to the online video industry. Broadband Enterprises' COO explains.
Recent big name acquisitions will bring chaos before order to the online video industry. Broadband Enterprises' COO explains.