VIDEO
Published: February 15, 2007
By Gary Baker
ClipBlast's founder and president outlines a plan to help marketers take full advantage of the online video revolution.
ClipBlast's founder and president outlines a plan to help marketers take full advantage of the online video revolution.
Published: February 12, 2007
By Brian Rosenberg
The Fifth Network's director of business development reveals how content producers and their distribution partners can provide context to maximize a video's reach, relevance and revenue.
The Fifth Network's director of business development reveals how content producers and their distribution partners can provide context to maximize a video's reach, relevance and revenue.
Published: February 09, 2007
By Joseph Carrabis
NextStage's founder describes how the business models for ManiaTV and FORA.tv each reveal different opportunities for advertisers in the brave new world of iTV.
NextStage's founder describes how the business models for ManiaTV and FORA.tv each reveal different opportunities for advertisers in the brave new world of iTV.
Published: January 26, 2007
By Eric Porres
The greatest video inventory is worthless if we can't streamline the way to get there. Underscore Marketing's COO provides tips gleaned from YouTube.
The greatest video inventory is worthless if we can't streamline the way to get there. Underscore Marketing's COO provides tips gleaned from YouTube.
Published: January 22, 2007
By Bradley Werner
The Fifth Network's director of marketing explains why Relevance, Brand and Distribution are the main ingredients for successful video.
The Fifth Network's director of marketing explains why Relevance, Brand and Distribution are the main ingredients for successful video.
Published: January 16, 2007
By Ari Paparo
Broadband video offers mind-blowing possibilities for interaction, but DoubleClick's VP of rich media says the wrong conversations are taking place.
Broadband video offers mind-blowing possibilities for interaction, but DoubleClick's VP of rich media says the wrong conversations are taking place.
Published: January 08, 2007
By Bradley Werner
The Fifth Network's director of marketing defends pre-roll and tells us that doing online video the right way is more important than doing it at all.
The Fifth Network's director of marketing defends pre-roll and tells us that doing online video the right way is more important than doing it at all.
Published: December 18, 2006
By Jason Glickman
Tremor Media's CEO separates the fact from the fiction surrounding the online video advertising revolution.
Tremor Media's CEO separates the fact from the fiction surrounding the online video advertising revolution.
Published: December 15, 2006
By David Hallerman
eMarketer looks at the fact that users don't favor search when hunting for video-- they prefer direct navigation.
eMarketer looks at the fact that users don't favor search when hunting for video-- they prefer direct navigation.
Published: December 12, 2006
By eMarketer
eMarketer reports that 46 percent of polled users refuse to watch more than 20 seconds of online video.
eMarketer reports that 46 percent of polled users refuse to watch more than 20 seconds of online video.
Published: December 11, 2006
By Bradley Werner and Ben Barokas
The Fifth Network's experts write about what's up for video in 2007, including BT and contextual targeting, sponsor cards, five-second bumpers, end cards, telescoping and more.
The Fifth Network's experts write about what's up for video in 2007, including BT and contextual targeting, sponsor cards, five-second bumpers, end cards, telescoping and more.
Published: December 04, 2006
By Doug Schumacher
Even if you work with an experienced production company, you'll still need to be involved in the process. Basement, Inc.'s president/creative director explains what you need to know.
Even if you work with an experienced production company, you'll still need to be involved in the process. Basement, Inc.'s president/creative director explains what you need to know.
Published: December 01, 2006
By Greg Pulier
IVT's CEO describes the benefits of webcasting, and provides case studies of companies using it in their marketing and communications efforts.
IVT's CEO describes the benefits of webcasting, and provides case studies of companies using it in their marketing and communications efforts.
Published: November 27, 2006
By Bradley Werner
The Fifth Network's director of marketing explains that user-generated content doesn't have to make advertisers wary.
The Fifth Network's director of marketing explains that user-generated content doesn't have to make advertisers wary.
Published: November 20, 2006
By Jaffer Ali
EVTV1.com's CEO identifies three strategies video sites use to promote their best content, and the pros and cons of each.
EVTV1.com's CEO identifies three strategies video sites use to promote their best content, and the pros and cons of each.
Published: November 17, 2006
By David Hallerman
eMarketer clarifies misconceptions about YouTube's users.
eMarketer clarifies misconceptions about YouTube's users.
Published: November 14, 2006
By eMarketer
eMarketer reports that the majority of online video traffic goes to YouTube, MySpace and Google.
eMarketer reports that the majority of online video traffic goes to YouTube, MySpace and Google.
Published: November 13, 2006
By Bradley Werner
The Fifth Network's director of marketing explains that every site has different video needs, and how to assess yours.
The Fifth Network's director of marketing explains that every site has different video needs, and how to assess yours.
Published: November 06, 2006
By Jim Hart
Mirror Image's VP, sales and marketing, shows validation of the importance of online video in campaigns-- political or otherwise.
Mirror Image's VP, sales and marketing, shows validation of the importance of online video in campaigns-- political or otherwise.
Published: October 26, 2006
By Noah Elkin
iCrossing's VP, communications compares consumers' video-sharing activity to search. Find out why, and the implications for marketing.
iCrossing's VP, communications compares consumers' video-sharing activity to search. Find out why, and the implications for marketing.