VIDEO
Published: November 16, 2005
By Masha Geller
Broadband Enterprises' CEO talks with Editor at Large Masha Geller about the state of online video.
Broadband Enterprises' CEO talks with Editor at Large Masha Geller about the state of online video.
Published: November 09, 2005
By David Hemingway
The discussion about the future of iTV needs to be focused on consumer behavior and relevancy and NOT around solving an advertising issue.
The discussion about the future of iTV needs to be focused on consumer behavior and relevancy and NOT around solving an advertising issue.
Published: October 13, 2005
By Jeanne Rogers
Contributor Jeanne Rogers talks about a new TiVo innovation -- med-casting -- and what it means for marketing.
Contributor Jeanne Rogers talks about a new TiVo innovation -- med-casting -- and what it means for marketing.
Published: August 02, 2005
By Dawn Anfuso
OMD's Jeff Minsky discusses how to navigate the emerging media landscape and make important decisions about how, where and when to engage.
OMD's Jeff Minsky discusses how to navigate the emerging media landscape and make important decisions about how, where and when to engage.
Published: July 07, 2005
By Jeanne Rogers
Contributor Jeanne Rogers asks why interactive formats like video on demand receive less than one percent of the TV advertising spend.
Contributor Jeanne Rogers asks why interactive formats like video on demand receive less than one percent of the TV advertising spend.
Published: June 14, 2005
By George Simpson
Contributor George Simpson tells us to get ready, because the future is just around the corner.
Contributor George Simpson tells us to get ready, because the future is just around the corner.
Published: May 23, 2005
By Fawn Fitter
Interactive television could be the next big thing for effective marketing. The Bay Area Interactive Group explores what might happen.
Interactive television could be the next big thing for effective marketing. The Bay Area Interactive Group explores what might happen.
Published: May 13, 2005
By Rebecca Weeks
Reebok's global director of interactive marketing talks about the company's experiment with video-on-demand footage of celebrities.
Reebok's global director of interactive marketing talks about the company's experiment with video-on-demand footage of celebrities.
Published: December 15, 2004
By Joyce Schwarz
Exploring the end of television as we know it, and what lies ahead (part one of two).
Exploring the end of television as we know it, and what lies ahead (part one of two).
Published: November 30, 2004
By Alan Chapell
In its game of chicken with advertisers, TiVo has officially blinked. Are there lessons here for interactive marketers?
In its game of chicken with advertisers, TiVo has officially blinked. Are there lessons here for interactive marketers?
Published: July 01, 2004
By Joseph Jaffe
This technology is the greatest thing since sliced bread, but it's just not selling.
This technology is the greatest thing since sliced bread, but it's just not selling.
Published: June 15, 2004
By Robert Aksman
Ad-on-demand is helping advertisers get messages to an audience that skips commercials.
Ad-on-demand is helping advertisers get messages to an audience that skips commercials.
Published: October 24, 2002
By Joseph Jaffe
Created by Ben Affleck, this highly interactive experiment premiered on ABC this fall (but already has been pulled). Was this show was way ahead of its time, or way off base.
Created by Ben Affleck, this highly interactive experiment premiered on ABC this fall (but already has been pulled). Was this show was way ahead of its time, or way off base.