VIDEO
Published: April 27, 2012
By Lucia Davis
YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production.
YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production.
Published: April 25, 2012
By Chris Grech
Digital video campaigns not only provide advertisers with reach and relevance, but they also eliminate wasteful spending. Here's why companies lose when they neglect digital video opportunities.
Digital video campaigns not only provide advertisers with reach and relevance, but they also eliminate wasteful spending. Here's why companies lose when they neglect digital video opportunities.
Published: April 24, 2012
By Lucia Davis
Issa Rae, creator and star of an award-winning web series, dishes on YouTube partnerships, making money with digital video, and why digital trumps traditional for creatives.
Issa Rae, creator and star of an award-winning web series, dishes on YouTube partnerships, making money with digital video, and why digital trumps traditional for creatives.
Published: April 23, 2012
By Kyle Montero
Hulu kicked off the Digital Content NewFronts in style by announcing new additions to its online video content -- with the help of some famous talent. Read on for the exciting event details.
Hulu kicked off the Digital Content NewFronts in style by announcing new additions to its online video content -- with the help of some famous talent. Read on for the exciting event details.
Published: April 20, 2012
By Lucia Davis
Digital content creator Shawn Kohne talks about going viral, the benefits of having a show online, and how enormous success can be just a tweet away.
Digital content creator Shawn Kohne talks about going viral, the benefits of having a show online, and how enormous success can be just a tweet away.
Published: April 20, 2012
By Chloe Della Costa
If you haven't heard about the Digital Content NewFronts yet, it's time to listen up. With Hulu, Digitas, Google, and more spearheading the effort, these upcoming events in New York City have the potential to revolutionize digital.
If you haven't heard about the Digital Content NewFronts yet, it's time to listen up. With Hulu, Digitas, Google, and more spearheading the effort, these upcoming events in New York City have the potential to revolutionize digital.
Published: April 19, 2012
By Dan Albert
TV has been removed from our vocabulary, and online video has taken its spot. Here's why you should invest in video or risk falling out of touch with consumer consumption habits.
TV has been removed from our vocabulary, and online video has taken its spot. Here's why you should invest in video or risk falling out of touch with consumer consumption habits.
Published: April 06, 2012
By David Rubinstein
If you think putting all your eggs in the viral-video basket might be too risky, you are not alone. Here's how to ensure video success.
If you think putting all your eggs in the viral-video basket might be too risky, you are not alone. Here's how to ensure video success.
Published: April 06, 2012
By iMedia Editors
Invisible Children's controversial "Kony2012" topped the video charts in March, trailed by bigger brands like Rovio, Cartier, and Mercedes-Benz.
Invisible Children's controversial "Kony2012" topped the video charts in March, trailed by bigger brands like Rovio, Cartier, and Mercedes-Benz.
Published: April 02, 2012
By Tom Tesluk
Kony2012's mission-driven marketing efforts have resulted in more than 86 million video views to date. Here's how this phenomenon will impact social media marketing, and what it means for brands.
Kony2012's mission-driven marketing efforts have resulted in more than 86 million video views to date. Here's how this phenomenon will impact social media marketing, and what it means for brands.
Published: March 23, 2012
By Zach Weiner
When two powerhouses like TV and digital collide, it creates exciting implications for marketers on both sides of the spectrum. Here are some rules for planning campaigns in a multi-screen world.
When two powerhouses like TV and digital collide, it creates exciting implications for marketers on both sides of the spectrum. Here are some rules for planning campaigns in a multi-screen world.
Published: March 16, 2012
By Dean Donaldson
Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how.
Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how.
Published: March 14, 2012
By Mitch Gross
There are multiple variables that come into play when integrating a video advertising strategy. Here are tips to achieve viral reach and drive new sales with a successful video campaign.
There are multiple variables that come into play when integrating a video advertising strategy. Here are tips to achieve viral reach and drive new sales with a successful video campaign.
Published: March 06, 2012
By Paul Bremer
As media consumption continues to shift toward mobile, marketers need to stay ahead of the curve. Here are five basic rules to ensure an advanced mobile video advertising campaign.
As media consumption continues to shift toward mobile, marketers need to stay ahead of the curve. Here are five basic rules to ensure an advanced mobile video advertising campaign.
Published: March 06, 2012
By iMedia Editors
With the Super Bowl landing on Feb. 6 this year, it was a big month for social video advertising. The chart this month has its biggest view counts ever, with all but one Super Bowl brand making the top 10.
With the Super Bowl landing on Feb. 6 this year, it was a big month for social video advertising. The chart this month has its biggest view counts ever, with all but one Super Bowl brand making the top 10.
Published: February 23, 2012
By Jerry Spelic
Active shoppers require a rich, interactive experience, something that passive video (alone) cannot provide. Read on for how to give online shoppers the experience they demand.
Active shoppers require a rich, interactive experience, something that passive video (alone) cannot provide. Read on for how to give online shoppers the experience they demand.
Published: February 21, 2012
By Pablo Schklowsky
Web video publishers are beginning to look for ways to monetize videos being played outside Flash. Read about what the HTML5 experience is like for consumers.
Web video publishers are beginning to look for ways to monetize videos being played outside Flash. Read about what the HTML5 experience is like for consumers.
Published: February 15, 2012
By Mitchell Reichgut
When it comes to social video, some companies believe in a viral model and rely on relationships with Twitter superstars or bloggers. However, one study pinpoints other elements as more important. Read the conclusions -- they're not what you think.
When it comes to social video, some companies believe in a viral model and rely on relationships with Twitter superstars or bloggers. However, one study pinpoints other elements as more important. Read the conclusions -- they're not what you think.
Published: February 07, 2012
By Erwin Castellanos
Lost impressions, devaluation concerns, and complications of dealing with multiple demand sources are enough to keep an ad ops manager awake at night. Read on for tools to overcome each of those ailments.
Lost impressions, devaluation concerns, and complications of dealing with multiple demand sources are enough to keep an ad ops manager awake at night. Read on for tools to overcome each of those ailments.
Published: February 06, 2012
By iMedia Editors
Three brands make their debut on the chart this month: Icon, Doritos, and LG. In addition, we begin to see the influence of the Super Bowl on social video.
Three brands make their debut on the chart this month: Icon, Doritos, and LG. In addition, we begin to see the influence of the Super Bowl on social video.