VIDEO
Published: January 26, 2012
By Vijay Rao
Consolidated buying teams, the adoption of GRPs, and content cataloging all pave the way for the industry as a whole. But will upfront dollars really move into online video? Read on for insight.
Consolidated buying teams, the adoption of GRPs, and content cataloging all pave the way for the industry as a whole. But will upfront dollars really move into online video? Read on for insight.
Published: January 25, 2012
By iMedia Editors
This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space.
This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space.
Published: January 09, 2012
By iMedia Editors
This week, chart stalwarts T-Mobile, GE, and Old Spice are joined by two unexpected brand debuts. See who made the cut for December.
This week, chart stalwarts T-Mobile, GE, and Old Spice are joined by two unexpected brand debuts. See who made the cut for December.
Published: December 14, 2011
By Matt Fiorentino
Everyone wants to find the initial spark that launches a video campaign into the stratosphere. Read on for the top 10 most viral campaigns of the year.
Everyone wants to find the initial spark that launches a video campaign into the stratosphere. Read on for the top 10 most viral campaigns of the year.
Published: December 08, 2011
By Mitchell Reichgut
Unlike pre-roll, expanding banners, and other interruptive video units, social video puts users in control. Read ahead for key insights on this valuable channel.
Unlike pre-roll, expanding banners, and other interruptive video units, social video puts users in control. Read ahead for key insights on this valuable channel.
Published: December 06, 2011
By iMedia Editors
Apple is defending its top spot on the chart from newcomers. See where everyone landed after all the movement last month in social video.
Apple is defending its top spot on the chart from newcomers. See where everyone landed after all the movement last month in social video.
Published: December 01, 2011
By Daisy Whitney
User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.
User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.
Published: November 21, 2011
By Wil Merritt
Social video is the latest essential in today's brand marketing mix, and well-executed crowdsourcing is key to its success. Here's how to get your campaign off the ground.
Social video is the latest essential in today's brand marketing mix, and well-executed crowdsourcing is key to its success. Here's how to get your campaign off the ground.
Published: November 08, 2011
By iMedia Editors
Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut.
Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut.
Published: October 31, 2011
By Christian Arno
Making your video content globally accessible is easier than you think. These tips and tools will help you appeal to a multilingual market.
Making your video content globally accessible is easier than you think. These tips and tools will help you appeal to a multilingual market.
Published: October 21, 2011
By Neil Perry
Online video will continue to grow and evolve, so it is critical for everyone involved -- brands, agencies, video production houses, and videographers -- to keep a keen eye on user engagement. Here's how.
Online video will continue to grow and evolve, so it is critical for everyone involved -- brands, agencies, video production houses, and videographers -- to keep a keen eye on user engagement. Here's how.
Published: October 20, 2011
By Jen Ringel
Video production costs are dropping, quality is on the rise, and it has never been easier to grab consumer attention with viral video. Here are the basics to get you started.
Video production costs are dropping, quality is on the rise, and it has never been easier to grab consumer attention with viral video. Here are the basics to get you started.
Published: October 07, 2011
By iMedia Editors
Four brands -- including a surprise viral hit in the form of a local taxidermist -- make their debut on this month's chart, and Nike climbs back into the top slot.
Four brands -- including a surprise viral hit in the form of a local taxidermist -- make their debut on this month's chart, and Nike climbs back into the top slot.
Published: September 30, 2011
By Mitchell Reichgut
Creating a winning online video is essential, but picking the right distributor can be more important. Check out these guidelines for finding a great partner.
Creating a winning online video is essential, but picking the right distributor can be more important. Check out these guidelines for finding a great partner.
Published: September 08, 2011
By iMedia Editors
Three new brands climb onto this month's chart, while some of the biggest branded video players see significant drops in traffic.
Three new brands climb onto this month's chart, while some of the biggest branded video players see significant drops in traffic.
Published: August 26, 2011
By Julia Casale-Amorim
Why hasn't digital video advertising blown up yet? Here are some roadblocks preventing its rapid growth -- and ways to overcome them.
Why hasn't digital video advertising blown up yet? Here are some roadblocks preventing its rapid growth -- and ways to overcome them.
Published: August 16, 2011
By Sean X Cummings
The most successful viral videos are not the ones that reinforce a brand position. They reinvent it. So if your video isn't turning people into advocates, then it's probably a waste of time. Here's why.
The most successful viral videos are not the ones that reinforce a brand position. They reinvent it. So if your video isn't turning people into advocates, then it's probably a waste of time. Here's why.
Published: August 05, 2011
By Editorial Staff
Half of the names on this month's chart are newcomers, demonstrating how quickly brands can rise in the ranks of online video. Check out how they did it.
Half of the names on this month's chart are newcomers, demonstrating how quickly brands can rise in the ranks of online video. Check out how they did it.
Published: July 25, 2011
By Yaniv Axen
Why are so many e-tailers adding video assets to their online properties? Let's take a look at several compelling reasons.
Why are so many e-tailers adding video assets to their online properties? Let's take a look at several compelling reasons.
Published: July 08, 2011
By Editorial Staff
The regional Alamo Drafthouse makes a surprise appearance on iMedia's June brand video chart by using a novel tactic -- insulting a customer.
The regional Alamo Drafthouse makes a surprise appearance on iMedia's June brand video chart by using a novel tactic -- insulting a customer.