VIDEO
Published: February 15, 2011
By Duncan Southgate
Viral sharing is quickly becoming a key success criterion for any new communications idea. Find out what it takes to compete -- and win -- on this competitive playing field.
Viral sharing is quickly becoming a key success criterion for any new communications idea. Find out what it takes to compete -- and win -- on this competitive playing field.
Published: February 07, 2011
By Daisy Whitney
In today's New Media Minute, Daisy Whitney outlines a number of mobile apps that are taking augmented reality from fun to functional.
In today's New Media Minute, Daisy Whitney outlines a number of mobile apps that are taking augmented reality from fun to functional.
Published: February 03, 2011
By Greg Bardsley
What will the social media landscape look like five years from now? See what Shelly Palmer, managing director of Advanced Media Ventures Group, thinks we can expect moving forward.
What will the social media landscape look like five years from now? See what Shelly Palmer, managing director of Advanced Media Ventures Group, thinks we can expect moving forward.
Published: January 31, 2011
By Greg Bardsley
We asked some branding thought leaders what digital trends they'll be looking for in 2011. Watch to find out which sectors could be booming over the next 12 months.
We asked some branding thought leaders what digital trends they'll be looking for in 2011. Watch to find out which sectors could be booming over the next 12 months.
Published: January 27, 2011
By Robert Haskitt
Workflow differences and a quality divide in cross-platform campaigns can harm your ROI. Here are some tips to increase your chances of an efficient, successful execution.
Workflow differences and a quality divide in cross-platform campaigns can harm your ROI. Here are some tips to increase your chances of an efficient, successful execution.
Published: January 27, 2011
By Daisy Whitney
One of the hottest areas in the digital ad business is real-time bidding. Find out what this sector encompasses and why it is poised for growth in 2011.
One of the hottest areas in the digital ad business is real-time bidding. Find out what this sector encompasses and why it is poised for growth in 2011.
Published: January 14, 2011
By Iggy Fanlo
Digital marketers still face challenges as they look to move a greater share of advertising budgets to the online space. Let's take a look at how we can overcome these hurdles.
Digital marketers still face challenges as they look to move a greater share of advertising budgets to the online space. Let's take a look at how we can overcome these hurdles.
Published: December 01, 2010
By Daisy Whitney
In today's New Media Minute, RealSEO's Mark Robertson explains how to use Google video search to maximize reach.
In today's New Media Minute, RealSEO's Mark Robertson explains how to use Google video search to maximize reach.
Published: November 18, 2010
By
Online video is making waves with marketers, but its best use is still unclear. Watch as a handful of brands explain how to bolster the power of this exciting tool.
Online video is making waves with marketers, but its best use is still unclear. Watch as a handful of brands explain how to bolster the power of this exciting tool.
Published: October 21, 2010
By Daisy Whitney
Online video represents a tremendous growth opportunity for digital, but what will it take to optimize brand impact on this platform? Learn what WPP's video evangelist, Jamison Tilsner, sees on the horizon.
Online video represents a tremendous growth opportunity for digital, but what will it take to optimize brand impact on this platform? Learn what WPP's video evangelist, Jamison Tilsner, sees on the horizon.
Published: October 15, 2010
By Gary Kahn
A custom media player is a great way to engage your consumers. Here are some guidelines to help get you started.
A custom media player is a great way to engage your consumers. Here are some guidelines to help get you started.
Published: October 12, 2010
By Alison Provost
There is a new form of online video coming into play. Choose to ride the wave and start winning for your brand, or watch it roll on by.
There is a new form of online video coming into play. Choose to ride the wave and start winning for your brand, or watch it roll on by.
Published: September 03, 2010
By Jodi Harris
Want to know the best strategies for reaching a target audience through the power of video? Take a cue from an expert on what it takes to share content that entertains the 18-34 male demographic.
Want to know the best strategies for reaching a target audience through the power of video? Take a cue from an expert on what it takes to share content that entertains the 18-34 male demographic.
Published: August 25, 2010
By Jason Prescott
With video engagement consistently rising, it's a great time to launch a community hub, create content, and promote your brand while generating revenue. Here are some tips to get started.
With video engagement consistently rising, it's a great time to launch a community hub, create content, and promote your brand while generating revenue. Here are some tips to get started.
Published: August 10, 2010
By Matt Smith
Live internet video is on the verge of exploding. Learn how you can capitalize on this fast-growing medium.
Live internet video is on the verge of exploding. Learn how you can capitalize on this fast-growing medium.
Published: July 13, 2010
By Bobbi Leach
If you're not already using video, you could be leaving a lot of revenue on the table. Use this quick guide to get started.
If you're not already using video, you could be leaving a lot of revenue on the table. Use this quick guide to get started.
Published: June 11, 2010
By David Kaiser
Video's soaring popularity and ubiquity make it the perfect format for reaching consumers. Try these tips for creating immersive experiences.
Video's soaring popularity and ubiquity make it the perfect format for reaching consumers. Try these tips for creating immersive experiences.
Published: June 04, 2010
By Michael Estrin
In a world where anyone can knock out a short YouTube video in less than a day, long-form video may be that rare beast that allows advertisers to do something really different online.
In a world where anyone can knock out a short YouTube video in less than a day, long-form video may be that rare beast that allows advertisers to do something really different online.
Published: May 27, 2010
By
Agencies often struggle with client woes, but the relationships don't have to be rocky. Watch as today's top digital agencies discuss what needs to be done to bridge the gap between agencies and clients.
Agencies often struggle with client woes, but the relationships don't have to be rocky. Watch as today's top digital agencies discuss what needs to be done to bridge the gap between agencies and clients.
Published: May 26, 2010
By Daisy Whitney
A new study finds that one in eight consumers plans to cut back or ditch their cable TV service. In today's New Media Minute, Daisy Whitney outlines the future of this troubled sector.
A new study finds that one in eight consumers plans to cut back or ditch their cable TV service. In today's New Media Minute, Daisy Whitney outlines the future of this troubled sector.