VIDEO
Published: July 10, 2008
By Mark Bonfigli
Deciding to have video on your website is just the beginning. Use this quick guide on purposes, placements and filming techniques to put your company's benefits into clear focus.
Deciding to have video on your website is just the beginning. Use this quick guide on purposes, placements and filming techniques to put your company's benefits into clear focus.
Published: June 23, 2008
By Bradley Werner
When it comes to video, you have two options: create a commercial or create branded content. If you take the latter route, you'll need to do more than just create a pretty video.
When it comes to video, you have two options: create a commercial or create branded content. If you take the latter route, you'll need to do more than just create a pretty video.
Published: June 02, 2008
By Bradley Werner
A number of brands are producing original online video, but not all the content is hitting the mark. See why Suave and Sprint get it, and why Bank of America does not.
A number of brands are producing original online video, but not all the content is hitting the mark. See why Suave and Sprint get it, and why Bank of America does not.
Published: May 20, 2008
By John O'Green
Flash has evolved in the dozen years since it launched. Learn how to make its new capabilities work for you.
Flash has evolved in the dozen years since it launched. Learn how to make its new capabilities work for you.
Published: May 13, 2008
By Jim Meskauskas
Will YouTube ever be worth its selling price to Google? Here are a few suggestions for Google to get its money's worth out of the video property.
Will YouTube ever be worth its selling price to Google? Here are a few suggestions for Google to get its money's worth out of the video property.
Published: May 06, 2008
By Steven Lee
Video ad serving solutions are not one size fits all. ScanScout’s founder discusses the keys to seamless video integration.
Video ad serving solutions are not one size fits all. ScanScout’s founder discusses the keys to seamless video integration.
Published: April 21, 2008
By Bradley Werner
The future of online video is good storytelling, and the key to engaging viewers is to craft a promotion that is part of that story, not an interruption to it.
The future of online video is good storytelling, and the key to engaging viewers is to craft a promotion that is part of that story, not an interruption to it.
Published: April 10, 2008
By Tod Sacerdoti
As online video matures, the large and unmeasured television campaign is losing its appeal. Here's how to take advantage of existing options without sacrificing potential reach or quality.
As online video matures, the large and unmeasured television campaign is losing its appeal. Here's how to take advantage of existing options without sacrificing potential reach or quality.
Published: April 03, 2008
By Michael Griffin
Launch a successful video campaign by tailoring it to your specific campaign objectives. American Airlines and others demonstrate how it's done.
Launch a successful video campaign by tailoring it to your specific campaign objectives. American Airlines and others demonstrate how it's done.
Published: March 31, 2008
By Ephraim Cohen
Don't bank on luck to create your audience; here are steps to get you closer to a guaranteed video viewership.
Don't bank on luck to create your audience; here are steps to get you closer to a guaranteed video viewership.
Published: March 28, 2008
By Ron Greenberg
Reaching consumers when they are away from their TVs and computers is becoming big business for marketers. See how Coke, Visa and others are taking their digital strategies into the outside world.
Reaching consumers when they are away from their TVs and computers is becoming big business for marketers. See how Coke, Visa and others are taking their digital strategies into the outside world.
Published: March 24, 2008
By Bradley Werner
As ad money moves from TV to interactive -- and to online video -- new and old rules of branding apply. Here are some pointers.
As ad money moves from TV to interactive -- and to online video -- new and old rules of branding apply. Here are some pointers.
Published: March 18, 2008
By Sean X Cummings
Pre-roll was a bad idea from the start. It was lazy traditional thinking encroaching on an innovative medium. Here's why.
Pre-roll was a bad idea from the start. It was lazy traditional thinking encroaching on an innovative medium. Here's why.
Published: February 29, 2008
By Michael Estrin
Making sense of the web's fast-growing but fragmented video audience isn't easy. But the truth may be that reach is already here. It's just up to the marketers to find it.
Making sense of the web's fast-growing but fragmented video audience isn't easy. But the truth may be that reach is already here. It's just up to the marketers to find it.
Published: February 15, 2008
By Michael Estrin
Marketers may be ready for video ads, but are users ready to embrace the platform with open arms? We got the scoop from the people who matter most -- users.
Marketers may be ready for video ads, but are users ready to embrace the platform with open arms? We got the scoop from the people who matter most -- users.
Published: February 12, 2008
By Bradley Werner
Looking to make a connection with your audience? The Fifth Network's VP of communications gives pointers on how it's done.
Looking to make a connection with your audience? The Fifth Network's VP of communications gives pointers on how it's done.
Published: February 06, 2008
By Michael Estrin
Online video may look like TV, but so far the tiny computer screen hasn't been able to deliver the same reach as its larger-screened rival. A new startup aims to change that.
Online video may look like TV, but so far the tiny computer screen hasn't been able to deliver the same reach as its larger-screened rival. A new startup aims to change that.
Published: January 31, 2008
By Tom Hespos
With TV advertisers facing challenging economic times, Underscore Marketing's president offers an online alternative.
With TV advertisers facing challenging economic times, Underscore Marketing's president offers an online alternative.
Published: November 26, 2007
By Bradley Werner
Whether you're running a video campaign inside or outside the banner, The Fifth Network's director of marketing has tips for you.
Whether you're running a video campaign inside or outside the banner, The Fifth Network's director of marketing has tips for you.
Published: November 16, 2007
By Adam Shahbaz
See how adidas and Google Maps adopted Immersive Media's technology to give audiences director-like control over their online experience.
See how adidas and Google Maps adopted Immersive Media's technology to give audiences director-like control over their online experience.