Senior Marketing Manager, Customer Marketing - EverBank

Primary Characteristics
Manage the strategic planning, development, delivery and analysis of direct marketing programs that drive growth from the current customer base.

Essential Functions
• Responsible for company-wide customer segmentation strategy development including leading the direction to extract and analyze customer data to develop corporate marketing strategy
• Manage staff including providing direction of segmentation marketing projects and implementation of marketing campaigns
• Develop strategy, manage implementation and measure results of lifecycle-based retention, relationship deepening/cross-sell and at-risk customer programs
• Effectively utilize a variety of marketing channels including e-mail, direct mail, website and call center to deliver optimal retention and growth within the customer base
• Accurately assess the success/net impact of direct marketing programs through thoughtful test plans that deliver statistically valid results and drive optimization. Present results in a clear and organized manner and translate data-driven learning's into actionable next steps.
• Develop and manage customer segmentation, modeling and ROI analysis to optimize marketing activities and increase impact
• Effectively partner and collaborate with cross-functional resources including partners from product management, operations, call center, analytics and creative services to drive results through successful end-to-end campaign planning and execution
• Manage multi-line budget to ensure effective and efficient spending within the channel
• Develop comprehensive annual marketing plan, including strategies, programs, campaigns and budget

Minimum Qualifications (Knowledge, Skill and Abilities Requirements)
• Detailed-orientated, hands-on approach with strong project management and prioritization skills; must be able to handle multiple projects and deadlines simultaneously while maintaining excellent and accurate work
• Practical experience with test design, response models, database segmentation, list criteria and outcome evaluation/results reporting
• Highly effective communication skills with outstanding writing, editing, and presentation abilities.
• Able to travel 2-3 days per month and to work independently
• Working knowledge of Microsoft Office software

Training and Experience
• 5+ years of direct and/or customer relationship marketing experience
• 5+ years of experience marketing segmentation experience preferred
• 4-year college degree from an accredited college preferred
• Financial services experience strongly preferred
• Experience in the mortgage and/or financial services industry preferred

Pre-Employment Screening Includes:
• Assessment Screening
• Credit Check
• Criminal Background Check
• Drug Screen – after offer of employment is extended and before start date
• Past Employment Verification
• Social Security Verification

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified, and they may change at any time.

Please apply via link below:

http://everbank.hodesiq.com/apply_online_1.asp?jobid=3013229