Senior Analyst, Digital Analytics - OMD - Omnicom Media Group

OMD is the leading media communications agency globally, across 100 countries with 8,000+ employees serving the world's high-profile brands. OMD offers communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its strategic integration and creative innovation. Senior Analyst will perform the following duties: Perform hands-on analysis of large volumes of transaction and customer level data · Design and publish periodic reports (excel dashboard format) focusing on the metrics and diagnostic levers critical to the business goals of clients · Daily reporting includes: o media and creative analysis o budget forecasting and accuracy o auditing of creative trafficking o auditing of response analytics to ensure the timely adjustment of optimization strategy and measurement accuracy · Weekly reporting includes: o an
alyze scenarios to assess the before/after impact of optimization efforts as well as in-market testing (i.e. creative, messaging, and offer combinations) o develop actionable insights to support in-market adjustments to campaigns o define customer segmentation and profiling o conduct lifetime value analysis · Quarterly reporting includes: o presentation of analytical findings and resulting recommendations o delivered in PPT format, communicating complex concepts to general o marketing and business audiences o competitive market research Job Requirements: This role requires the ability design easy to digest excel dashboards and to write clear concise PowerPoint Presentations for clients. · Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. · Knowledge of various digital measurement technologies including an in-depth understanding of Doubleclick and the ability to analyze DART’s advanced reporting outputs (E2C, F2C) · In-depth understanding of digital direct response programs: o display (including placement-based and remnant tactics), lead generation and email marketing o CPM, CPC, CPL and CPA buying models · Use of advanced Excel skills. A person with this level of skills is able to: o automate operations o use advanced functions (Names, VLOOKUP, IF, IS, Arrays). o work with Pivot Tables o customize the work area · Use spreadsheet web components and knowledge of Macro commands and Access preferred · Experience with web analytics software; Core Metrics and Omniture preferred · Familiarity with online brand awareness programs preferred · Familiarity with cross-channel print strategies preferred · 2+ years’ experience with web analytics and online marketing data analysis and research 2+ years’ experience providing and managing web and Internet performance analytics including experience structuring and conducting complex analysis · Education: Bachelor's or Master's degree in the marketing, statistics, engineering, computer science, information science, social science or business-related fields with technical and project management skills
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