Social Media Supervisor-Global - Omnicom Media Group

OMD is the leading media communications agency globally, across 100 countries with 8,000+ employees serving the world's high-profile brands. OMD offers communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its strategic integration and creative innovation.

The Social Media Supervisor will report to the Director of Social Media. This person's role is to ensure the client’s social media plans are developed and implemented. Management:  Manage the flow of client media-related issues. Create solutions and resolve problems  Manage solid client relationships  Establish timetables for development of plans  Interview applicants for junior-level positions  Manage and collaborate indirectly with junior and planning media teams with client. Media Strategy:  Insights – Help develop planning objectives and strategies that coincide with the client’s marketing direction – Continually seek a consumer-centric view in all strategic thinking  Ideas – Supervise implementation of integrating offerings and tools – Identify opportunities for cross-platform deals, when appropriate – Provide point-of-view on various social
media initiatives and offerings in the marketplace – Create social media plan recommendations and alternatives – Select social media vehicles and determine scheduling – Promote creative, innovative approaches to strategically reach the target consumer – Analyze competitive activity in the marketplace  Results – Present social media plans to clients – Oversee the execution of a social media plan, campaign – Ensure that OMD rates are the industry best and that the opportunities we present to clients are better than any other an Agency would provide – Gauge media performance to determine the extent to which the original objectives and strategies were met – Optimize based on client objectives and work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking) Maintenance:  Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules  Update account team on status of all client projects  This not only involves working closely with the client and with the media community, but also with the Strategy group, other Strategic Business Units, and/or the partner agency  Foster a good working relationship with account and client teams to facilitate flawless execution of plans  Coordinate efforts with the Investment team(s)  Study demographic data and consumer profiles to identify desired target audiences  Handle any client requests – i.e. plan changes, budget changes, provide marketplace information  Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business Social Media Expertise:  Attend meetings and present often, both internally and externally  Keep abreast of industry trends through advertising and advertising/social media trade journals Competencies Knowledge/Expertise  Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism  Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing  Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies  Knowledge of all aspects of Digital Media, including Search, SMS, iTV  Interest in the client’s industry and environment within which he operates Skills/Abilities  Analytical Thinking – Fluency in mathematical concepts – Ability to translate data into well-articulated ideas  Teamwork – Ability to foster a strong, cohesive working team – Ability to give proper, thorough instruction – Ability to prioritize and multi-task  Technical Skills – Ability to understand media data sources in terms of what is measured, the method, and information reported – Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements  Problem Solving – Ability to formulate solutions to media problems – Ability to articulate the scope of a client’s business challenge  Verbal/Written Communication Skills – Ability to write clearly and concisely and present orally in an articulate and confident manner – Ability to effectively and comfortably communicate and interact with clients and vendors – Ability to articulate objectives, opportunities and techniques
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