Digital Strategist - PHD - Omnicom Media Group

PHD is a global network spanning 60 markets and 2,500 employees who work with the world's leading advertisers.  We find a better way for our clients through thought leadership, creativity and innovation.  If you're after a conventional media agency that always plays it safe, PHD is not the right place for you.  If you are looking to challenge or to be challenged this is the place.  Come on in.     The day-to-day steward on assigned client business expected to provide client(s) with the most effective and relevant media plan recommendation to meet client goals.The Strategist is frequently the person the client turns to first as the Strategist is typically in daily contact with the client responding to requests and solving any media-related issues.  To be most effective the Strategist must thoroughly understand the client business.  In general this means a current knowledge of competitive activity gained through rigorous analysis; understanding and bearing in mind the perspecti

ve of the client(s) customer especially when participating in strategy discussions; having a comprehension of and appreciation for digital media, and actively including digital counterpart.  By nature, a Strategist has to be curious and open to investigating unique opportunities to reach the target consumer, yet prepared to provide a point-of-view, recommendations, and alternatives regarding the various media channels. The Strategist is accountable for results, which can in part be defined as execution of the media plan; negotiating for the best value (price and impact); measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.  The Strategist is the primary guide to take assigned Assistant Strategists through the fundamentals of the planning process, to delegate responsibilities that will simultaneously meet business goals and contribute to the Assistant Strategist’s development, and to provide directional and timely feedback.      Knowledge/Expertise  

 *  Basic knowledge of Digital Advertising Account Management and Production processes 

 *  Pushes self to learn ever more about the application of the principles of media, marketing and advertising.  Possesses a basic knowledge of the disciplines underlying these principles e.g. economics, journalism, psychology 

 *  Student of the client industry and environment in which client operates 

 *  Capable user of multi-digital vehicles; vigorously strengthens knowledge of the relationship opportunities between on-and-offline media 

 *  Proficient mathematical abilities, aptitude for mathematical concepts 

 *  Fluent user of Microsoft office especially Excel and PowerPoint 

 *  Willing to learn and able to understand application of, and consistently advance knowledge using, agency tools such as AdViews, E-telmar (crosstab and R/F) basics 

 *  Solves problems with a minimum of noise 

 *  Excellent presentation skills: 

 *  Conveys thoughts, ideas, feelings and decisions in a clear, concise and appropriate manner. Demonstrates both good verbal and written skills. Is a good listener 

 *  PHD is a dynamic organization.  Accordingly, the responsibilities associated with this position will change from time to time in accordance with the Agency’s business needs.  More specifically, the incumbent may be required to perform additional and/or different responsibilities from those described.