Manager, Conference Center Marketing - National 4-H Council

Job Summary:  Reporting to the Senior Vice President and Chief Marketing Officer, the Manager, Conference Center Marketing will be responsible for gaining customers for the National 4-H Youth Conference Center (Center).  Focus will be on driving leads to the sales team through daily execution of the marketing plan against a number of segments, developing and planning appropriate collateral and marketing activities to support Center strategy with a focus on increasing revenues and creating brand preference. The Manager will support Center initiatives worldwide, and responsibilities include:

·         Generate leads for sales team

·         Develop and implement an annual Center marketing plan in cooperation with Center sales team

·         Plan all activities from brochures, press releases, ads to online activities and materials;

·         Negotiate contracts with printers, agencies, and other third parties;

·         Setting and maintaining standards for Brand Identity;

·         Manage the continuous improvement of the 4hcenter.org website to improve effectiveness and to maintain integration with marketing messages;

·         Help identify performance indicators, manage deliverables and track metrics;

·         Analyze actions (post-tests, ROI calculation, lead tracking);           

·         Direct outreach to prospective customers through phone, email, web and other means.

·         Create and maintain the company’s sales client database.

·         Support Center participation in targeted tradeshows, conferences to generate sales leads

·         Act as marketing partner to other groups within National 4-H Council.

·         Manage digital resources to drive sales leads through SEO, SEM, e-mail blasts, landing pages , list serve research/acquisition, social media presence and potential on-line booking modules.

Qualifications:

·         5 years of hospitality (accommodations, conference center or travel trade) experience in marketing/sales

·         Knowledge of the Washington, DC tourism/hospitality market preferred

·         Knowledge of the student and youth travel industry preferred

·         Knowledge and experience in online marketing a must

·         Knowledge and experience with social media marketing preferred

·         Self-motivated, self-starter, independent worker, entrepreneurial spirit

·         Possess excellent written and verbal communication skills.

·         Ability to interact with external customers at a senior level in a friendly and professional manner.

·         Needs to be a problem solver that can work both independently and as a member of a team.

·         Track record of managing projects to successful completion on time and on budget

·         Strong knowledge of creative process and project management experience

·         Excellent presentation and collaboration skills; demonstrate ability to drive ideas through a complex organization with multiple stakeholders

Email, fax or mail resume to: National 4-H Council;

7100 Connecticut Ave., Chevy Chase, MD 20815

Fax: (301) 961-2894, careers@fourhcouncil.edu