By Cate Carley Published December 12, 2011
National retailers are missing an enormous opportunity by not taking advantage of localized advertising through digital channels. Here's a guide to driving foot traffic and sales this holiday season.
By Mike Merrill Published November 30, 2011
What kinds of content should your business build to reach more customers? Use these marketing tips to gain their attention.
By Daisy Whitney Published September 20, 2010
Big media companies are setting up local shops and hope to win ad dollars as a result. In today's New Media Minute, Daisy Whitney looks at the opportunities and pitfalls of hyperlocal online business.
By Shane Vaughan Published September 10, 2010
New and evolving channels are redefining the relationship between small businesses and their customers. See what trends you should be tracking.
By David Staas Published September 08, 2010
Location-based applications are starting to make their mark as a powerful marketing tool. Here are some great tips for helping your brand check in with audiences.
By Tom Crandall Published April 13, 2010
Local business reviews have the potential to help or harm your brand. Are you prepared to engage your customers at the front lines of social media?
By Drew Hubbard Published March 12, 2010
Hyper-local blogs offer deep consumer connections, but they're not without problems. Follow these tips to get around some common roadblocks.
By Jeff Cannon Published February 26, 2010
Tailoring your brand message for the different mindsets online can create an ongoing conversation that turns general consumers into paying customers, and paying customers into brand loyalists. Here's how.
Published December 22, 2009
Find out how local businesses can avoid the media dinosaurs and still win big in their regional markets, with the help of the latest online tools for localized campaigns.
By Kevin M. Ryan Published December 09, 2009
See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.
By Kevin Lee Published November 10, 2009
In this episode of Marketing Obsessions with Kevin Lee, WebVisible CMO Kevin Ryan explains how local businesses need to react to the digital world to keep ahead of the competition.
By Court Cunningham Published July 10, 2009
Forecasts for online ad revenue look grim, but the local segment is thriving instead of shrinking. Find out how to take advantage.
By Matt Kapko Published March 23, 2009
Google hasn't even indexed one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.
By Susan Kuchinskas Published March 03, 2009
As major service providers get in line to provide location-based advertising, it's time for marketers and agencies to finesse their ad targeting.
By Jean-Eric Penicaud Published January 18, 2009
Many marketing solutions fail to address at least one of the critical factors to local marketing success. Take a look at some approaches that will help you hit this sweet spot.
By Sheila Mooney Published December 09, 2008
Consumers will seek out brand content, but only if it appeals to them on a local and personal level. That's why your content strategy needs to factor in context as well.
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1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 big SEO changes you might have missed
5 8 tips for launching an effective paid Facebook campaign
