LOCAL
Published: March 23, 2009
Google hasn't even indexed one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.
Published: March 23, 2009
By Matt Kapko
Google hasn't even indexed one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.
Google hasn't even indexed one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.
Published: March 03, 2009
By Susan Kuchinskas
As major service providers get in line to provide location-based advertising, it's time for marketers and agencies to finesse their ad targeting.
As major service providers get in line to provide location-based advertising, it's time for marketers and agencies to finesse their ad targeting.
Published: January 18, 2009
By Jean-Eric Penicaud
Many marketing solutions fail to address at least one of the critical factors to local marketing success. Take a look at some approaches that will help you hit this sweet spot.
Many marketing solutions fail to address at least one of the critical factors to local marketing success. Take a look at some approaches that will help you hit this sweet spot.
Published: December 09, 2008
By Sheila Mooney
Consumers will seek out brand content, but only if it appeals to them on a local and personal level. That's why your content strategy needs to factor in context as well.
Consumers will seek out brand content, but only if it appeals to them on a local and personal level. That's why your content strategy needs to factor in context as well.
Published: October 10, 2008
By Dan Neumann
The age of location-based services is just dawning, but very few marketers are taking advantage of this targeting technology. Follow these tips to get in on the ground floor.
The age of location-based services is just dawning, but very few marketers are taking advantage of this targeting technology. Follow these tips to get in on the ground floor.
Published: September 29, 2008
By Rob Friedman
Local has evolved from the days of putting ads in the neighborhood paper. Instead of focusing on driving transactions, it's now about developing deeper customer relationships.
Local has evolved from the days of putting ads in the neighborhood paper. Instead of focusing on driving transactions, it's now about developing deeper customer relationships.
Published: August 28, 2008
By Tom Hespos
Digital has great localization technology that gets better every day. But a few things need to happen in order for it to fulfill the role of a true spot medium. Here's why.
Digital has great localization technology that gets better every day. But a few things need to happen in order for it to fulfill the role of a true spot medium. Here's why.
Published: August 13, 2008
By Chris Tolles
Billions of local ad dollars will be moving online in coming years. Find out which outlets offer the best potential returns.
Billions of local ad dollars will be moving online in coming years. Find out which outlets offer the best potential returns.
Published: May 23, 2008
By Dawn Anfuso
Our experts explain the benefits of adding local media to the mix with portal and network buys.
Our experts explain the benefits of adding local media to the mix with portal and network buys.
Published: May 19, 2008
By Craig Walmsley
Location-based targeting is on the verge of exploding -- find out what this technology will soon enable you to do.
Location-based targeting is on the verge of exploding -- find out what this technology will soon enable you to do.
Published: March 03, 2008
By Jay Friedman
Enabling small business owners to launch campaigns on large publishers' sites could be the next million dollar idea. The president of Goodway 2.0 explains.
Enabling small business owners to launch campaigns on large publishers' sites could be the next million dollar idea. The president of Goodway 2.0 explains.
Published: February 05, 2008
By Brett Stevenson
Learn how to get the best results out of a local online advertising campaign.
Learn how to get the best results out of a local online advertising campaign.
Published: October 29, 2007
By Matthew Berk
Marchex' lead search architect shares the key takeaways for marketers from a new report on the local internet.
Marchex' lead search architect shares the key takeaways for marketers from a new report on the local internet.
Published: October 01, 2007
By Court Cunningham
Although consumers increasingly are going online for local information, many small businesses haven't been there. Yodle's CEO explains why that's changing.
Although consumers increasingly are going online for local information, many small businesses haven't been there. Yodle's CEO explains why that's changing.
Published: September 24, 2007
By Dawn Anfuso
A new eMarketer study reveals a slow-growing market segment, but provides hope for the future.
A new eMarketer study reveals a slow-growing market segment, but provides hope for the future.
Published: September 18, 2007
By Stuart McKelvey
A recent study conducted by TMP Directional Marketing and comScore sheds light on how consumers use local media.
A recent study conducted by TMP Directional Marketing and comScore sheds light on how consumers use local media.
Published: August 29, 2007
By Jacqui Chew
Hyper local and niche communities give newspapers a potent and targeted consumer pool for attracting local businesses, goods and services.
Hyper local and niche communities give newspapers a potent and targeted consumer pool for attracting local businesses, goods and services.
Published: August 23, 2007
By Tom Hespos
How local is local? There are big differences between DMA heavy-ups for national or regional advertisers and campaigns for local retailers. Here's why.
How local is local? There are big differences between DMA heavy-ups for national or regional advertisers and campaigns for local retailers. Here's why.
Published: August 20, 2007
By Robin Cooper
Kelly Blue Book reports that consumers want more local information when they're purchasing a car; here's the data and how to apply it.
Kelly Blue Book reports that consumers want more local information when they're purchasing a car; here's the data and how to apply it.
Published: July 24, 2007
By Gregg Stewart
Don't get left out of local search results. The SVP of TMP Directional Marketing shows you how.
Don't get left out of local search results. The SVP of TMP Directional Marketing shows you how.