By Autumn Manning Published May 16, 2013
Employee recognition programs to reward jobs well done can easily backfire. Here's how to ensure your program is a success in today's changing workplace.
By Jeff Sporn Published May 14, 2013
Marketers must gather evidence to determine the success of a campaign, but clicks are merely circumstantial. Here's how to look at a comprehensive set of metrics.
By Gordon Plutsky Published May 14, 2013
A loyal customer is someone who feels a strong connection with a brand. Here's how to add emotion to your marketing.
By Mike Perla Published May 09, 2013
Too often, e-commerce sites present add-on items to customers that lack relevancy. Here's how to cross-sell more effectively.
By iMedia Editors Published May 09, 2013
Vibrant Media announces a new hire, Metro partners with Blippar, and EachScape launches a new product.
By Reid Carr Published May 08, 2013
A resume or LinkedIn profile doesn't paint a complete professional picture of a person. But here are some things it does say to prospective employers.
By Rebecca Lieb Published May 07, 2013
Despite the growing need to feed the beast, companies have yet to develop an organized approach to content marketing. Here's why this is a huge mistake.
By Noam Kostucki Published May 02, 2013
Is your executive team undervaluing digital marketing? Here's how to know if you should be making room for a new C-level role.
By Steve Kondonijakos Published May 02, 2013
Do consumers value your sponsored content or see it as simply an ad in disguise? Here's how brands can develop content that customers actually appreciate.
By Robert Rose Published May 01, 2013
Whether you're a recent graduate or an industry veteran, here are the emerging marketing roles that you should be eyeing if you want a secure and profitable future.
By Drew Hubbard Published April 29, 2013
Is your job plagued by inefficiency? Let's take a look at the areas where you can reclaim some productivity.
By Miranda Anderson Published April 25, 2013
Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top.
By iMedia Editors Published April 25, 2013
Plink launches a mobile app, Forward Worldwide makes two senior appointments, and NextMark announces an upgrade.
By Jennifer Wong Published April 23, 2013
To truly excel at integrated marketing, you have to develop a solid plan. Here are the most important elements of a successful integrated strategy.
By Drew Hubbard Published April 18, 2013
If you're sloppy with your language, you're being careless with your job. Here are the statements marketers must eliminate before losing total respect.
By Reid Carr Published April 17, 2013
If you're relying on a polished resume to land that next job in digital, you're in trouble. Here are the other tools that hiring managers consider even more valuable.
Full Summit Calendar | Request Invite
1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data
