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David Zaleski

13 scary marketing facts that will creep you out

Mwahaha! This Halloween we've tracked down the most terrifying stats you need to know. Read on -- unless you're a scaredy-cat.

Eric Siebert

How brand marketers can adapt to the multi-tab shopper

When trying to engage online shoppers, it's important to focus your strategy in the right direction. Incorporate these tips to reach your audience.

Michelle Kruse

7 ways marketers can market themselves

You might have impressive professional qualifications. But are you showcasing them the fullest? Find out what you could be missing.

Roy Chomko

3 mistakes to avoid during the bidding process

Developing a new website or app can be difficult not only for the firm hired to do the job, but also for the client. Learn how to find a happy medium for all involved parties.

Cesar Brea

What the future of programmatic buying will entail

Programmatic's momentum is undeniable, but there's no telling where the growth will lead. In order to prepare, marketers need to take a new approach.

Drew Hubbard

7 phrases that make marketers look outdated

Are you behind the marketing times? A lot of the warning signs can be found in your everyday language. Consider these tell-tale signs.

iMedia Editors

The Digital Dispatch: Revenue.com, Playwire, and MobFox

MediaMath acquired a new platform, PlaceIQ released a report, and Snap Skout has changed its name.

Drew Hubbard

6 networking secrets for introverts

Socializing at events with strangers can be a tedious task for shy people. Learn how to ease the stress and become the most popular marketer at your table.

Justin Gray

4 things to consider before adopting new technology

Feeling pressure to adopt the latest technology but not sure if it's right for your company? Fear not. Here's a stress-free method for investing in or rejecting new technology with confidence.

Erika Weinstein

How to avoid hiring an empty suit

We've all encountered employees who have made it to the corner office but aren't able to maintain the position effectively. Find out how to keep these false leaders from running your business.

Denise E. Zimmerman

How to prevent the failure of marketing's future

The gap between our industry's needs and available talent is significant. Find out the steps we should all take to prepare the next generation of our leadership.

Drew Hubbard

It's a trap! 5 job interview trick questions

When you're up for your dream job and a curve ball is thrown your way, what can you do? Check out these tips for addressing those sticky situations and landing the gig you want.

Lauren Friedman

10 great ads that went viral

Creating a unique and memorable ad takes a lot of work and a little bit of luck. Here are 10 that hit it out of the ballpark.

Andrew Underwood

The transfer of knowledge: A guide for digital marketers

Getting a new hire up to speed can be daunting, but it's worth the extra effort to do it right. Check out these tips for a smooth transition.

Pam Sahota

The pitfalls of influencer marketing

Partnering with a big name for your campaign is exciting, but your hard work may mean nothing if you don't tell your story wisely. Learn what mistakes to avoid. 

Michael Estrin

7 topics marketers are afraid to discuss

No topic is truly taboo in marketing, but many important topics get short shrift in industry circles. Find out which subjects we all need to talk about more.