Media Planning and BuyingMedia Planning and Buying's RSS Feeds

Samantha Patterson

4 event networking tips for marketers

During events, it's crucial to make networking a priority. Here are some things to keep in mind when engaging in conversations.

Andrew Ettinger

The worst deals in digital advertising

Certain advertising deals are terrible for both the buyer and seller. Here's a look at the lose-lose scenarios that still plague the marketing industry.

Joel Breen

5 signs you should end your vendor relationship

Ending a relationship is no fun, but a toxic media partnership might be sabotaging your business. Here's how to know if it's time to divorce your current provider.

Rebecca Lieb

How to gather feedback before selecting content tools

When choosing a new vendor, it's essential to involve multiple teams in the decision. Here's why you need input from your stakeholders.

Steve Sachs

Why marketers need a more data-driven approach to content marketing

In today's digital environment, content marketers need to expand their thinking beyond just creating content. Here's why.

iMedia Editors

The Digital Dispatch: SheKnows, Vevo, and Sizmek

Mintz + Hoke makes a new hire, ZeroFOX will exhibit at Black Hat 2014, and Guardian News & Media names a new CEO of Guardian US.

Michael Estrin

Blogs every marketer should follow

There's no shortage of great voices coming out of the marketing industry. Here are the essential blogs you should be reading and why.

Kathryn Sloane

Brands that won new customers through shared values

Connecting with customers on a meaningful level builds the strongest relationships. Here's what you can learn from Jell-O, Dove, and Honey Maid.

Erika Weinstein

Why you should be taking more breaks

Although many professionals leave vacation days unused, this practice could be sabotaging productivity. Here's why recharging your battery is so essential.

Jona Mici

5 characteristics to assess when testing a DSP

Companies now have the flexibility to work with one or many DSPs, but the breadth of options has made choosing the right partners difficult. Here's how to vet a technology to determine its value.

Jim Nichols

7 ways consumers are inspiring retailers to change

These days, retailers must be innovative if they are going to meet customer expectations. Here's how to please the always-on consumer.

Rebecca Lieb

What is a digital newsroom?

Brands, agencies, and PR firms are now touting digital newsrooms for a variety of purposes. Here is the one defining principle they all share.

Josh Breinlinger

3 content marketing lessons from startups

Content marketing is all the rage. But is your company doing it right? Here are takeaways from startup leaders to get you on track.

Joseph Carrabis

7 proven ways that facial cognition can drive business

Facial cognition sounds like elusive jargon, but can be a powerful marketing tool. Here are insights taken from a new consumer study.

iMedia Editors

The Digital Dispatch: NBCUniversal, Deutsch LA, and Victorious

Datonics expands its partnership with VivaKi, DigiTrust announces its official launch, and The Trade Desk makes a new hire.

Jaime Singson

Why brands are missing out on agile advertising

Everyone wants to get in on the ground floor of what's currently trending, but not all brands are willing to take the associated risks. Here's why agile advertising should not be overlooked.