By Jim Rogers Published February 10, 2012
As the internet becomes more personal, brands need a crucial differentiator to target the right segments. Here's how to leverage both the right and left side of the dot, and transform your brand's domain from generic to specific.
By Robert Rose Published February 09, 2012
The new jobs emerging this year represent a real change that's happening to our marketing strategies. Read about these exciting positions and why you should know about them.
By Tim Ash Published February 08, 2012
In terms of human behavior, three conditions must be present for a person to take action: motivation, ability, and an effective trigger. Here's how to ensure your customers are prepared to click and buy.
By Chloe Della Costa Published February 03, 2012
Maybe it's time your brand took some risks. These days, the tags "banned" or "too hot for TV" are desirable, and if you're smart, you can turn a rejected ad into an online sensation.
Published February 03, 2012
Yahoo makes new hires, Digitas and Walgreens launch "Play Cupid" Facebook game, and Buddy Media announces record growth.
By Kimberly Ficarra Published February 03, 2012
Media brands that connect with consumers on only one platform are missing the boat. Here's how to reach consumers across the entire web by increasing brand value and demand.
By Joshua Bourne Published February 02, 2012
ICANN is expected to publish a list of up to 1,000 applications for the new domain name extensions. Here's what you can anticipate when these gTLDs become part of the digital space.
By Daniel Yomtobian Published January 31, 2012
You don't have to rely on Google to generate leads. Opt-in email targeting, alternative pay-per-click networks, and social media marketing are worth a closer look.
By Peyman Nilforoush Published January 30, 2012
The concept of paid, owned, and earned media has evolved. What were once separate notions of media can be integrated to better serve brands and consumers. Here's how to win with a combined strategy.
By Grey Garner Published January 27, 2012
If a daily deal promotion is poorly planned, it can turn a business opportunity into a business nightmare. Here's how to ensure you make bank on your online offer.
By Aaron Katz Published January 24, 2012
Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income.
By Rebecca Lieb Published January 24, 2012
As the print industry continues its downward spiral, digital marketers must begin to make the changes needed for the future. Read on for how to deal with the rise of visual information.
By Spencer Kollas Published January 23, 2012
Great customer service is as beneficial for the brand as it is for the client. Here are five steps to creating mutually rewarding campaigns.
By Jim Nichols Published January 20, 2012
These nine brands did what many try but few succeed in doing -- create funny campaigns that capture our attention and drive action.
Published January 20, 2012
Announcements by Attensity, House Party, and Remark Media, plus other news about industry hires, partnerships, and launches.
By Crystal Anderson Published January 19, 2012
Before plunging into PPC advertising, marketers should evaluate emerging trends. Here are the latest developments to ensure up-to-date campaigns and strategic spending.
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1 A social media planner's guide to pleasing the boss
2 5 big SEO changes you might have missed
3 5 hot new jobs for digital marketers
4 Digital marketing's 4 biggest disappointments
5 8 tips for launching an effective paid Facebook campaign
