Media Planning and BuyingMedia Planning and Buying's RSS Feeds

Don Knox

10 essential mobile apps for the modern marketer

In today's mobile-heavy world, using the right apps can make all the difference. Check out this list that can give you an edge over the competition.

Lori Goldberg

6 ways to maximize limited ad budgets

Smaller funds don't have to mean smaller success. Find out how to take back a little more market share from big brands with these strategies.

Brian Ferrario

10 tips for optimizing your creative for cross-device success

The best ad campaigns strike a balance with creativity and data, but even then, these small tweaks are often what make a big difference in cross-device campaigns.

iMedia Editors

The Digital Dispatch: Piston, blinkx, and Vlocity

Twenty20 launched out of beta, Fetch released a new report, and Nativo made a new hire.

Michelle Kruse

Promoting your personal brand through self-publishing

Marketers spend so much time advising clients on the power of promoting quality content, but how many of you practice what you preach when it comes to your own brand? Find out how and where to get started.

Peter Platt

ASPY nominations close this Friday

We get by with a little help from our friends -- so don't forget to thank them! Nominations for the ASPY Awards, honoring the agency community's favorite technology and solution providers, are now open.

Chelsea Coleman

5 brands with the craziest fans

Today's successful companies are igniting customer loyalty by cultivating engaged and passionate followers. Check out which brands are causing the most hysteria.

Dean Harris

How to avoid ad fraud in programmatic media

Programmatic media buying and selling is going to become a larger part of the digital media equation, so it's crucial to do all you can to eliminate abuse. Start with these tips.  

Richard Harrison

4 ways to manage brand reputation in a digital world

When bad things happen to good brands, it's often their response that matters most. Find out how marketers can divert the backlash.

Rebecca Lieb

Insider tips for making the most of analyst briefings

Too many companies fail to take full advantage of this valuable communications strategy. Check out these tips for a successful conversation.

Chloe Della Costa

7 ad campaigns that used reverse psychology

Today, it's harder than ever for advertisers to meaningfully reach customers, so it's often the boldest strategies that succeed in drawing attention. Here are ads that leveraged reverse psychology.

Oliver Jaeger

How to create a strong customer experience engine

Are you focusing on creating a superior and effective customer journey? Here are tips to make it work for you.

Drew Hubbard

Bizarre "firsts" in marketing

In the marketing world, doing something first doesn't necessarily make it an innovative move. Check out these companies that tried to be ahead of the curve.

Kiran Gopinath

How recent holiday sales are driving DCO

Valentine's Day and President's Day weekend gave consumers another opportunity to spend -- and marketers the chance to try out a new strategic practice. Here's what you need to know.

Kent Lewis

6 marketing tools that will soon be obsolete

As the digital landscape evolves, the following tools will fail to keep up. Are you ready to kiss these once-valuable options goodbye?

Erika Weinstein

Why loving your job matters

There are benefits to performing your job well, but even more if you enjoy doing it. Read on if you, or your employees, need to rekindle the flame.