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Lee Byrne

How to ensure brand safety with RTB inventory

How can advertisers maintain brand safety when it's so difficult to monitor where your ads are being served online? Here's how to keep the situation under control, even in the face of real-time bidding.

Jim Nichols

9 shocking ads and how they fared

As the rules of marketing change and evolve, brands are trying "shock advertising" to garner awareness and attention. Here are some great examples of what works and what flops.

Jim Nichols

7 bad habits that are ruining your career

Every career has its ups and downs. But things will go a lot better for you if you simply avoid these common tendencies.

Alex LeMay

5 ways brands can leverage the super-fan

Super-fans will deliver new customers to your brand -- if you treat them right. Use these tips to reward your fans and encourage your biggest supporters to sing your brand's praises online.

Angel Morales

Why your abandonment campaigns are failing

About 60 percent of online customers choose to jump ship in the middle of the ordering process. Learn how to reel them back in by understanding why they abandoned the transaction.

Rebecca Lieb

How to influence the customer journey

As consumers simultaneously peruse multiple devices, screens, and messages, the private space becomes a virtual Times Square. Read on for how marketers can harness attention, even when it's so fleeting.

Andrew Ettinger

10 painfully common mistakes that salespeople make

Salespeople don't have it easy. But quite often, they shoot themselves in the foot. Here are the most common blunders sellers make when working with media buyers.

Fred Han

The missing link in your paid, owned, and earned strategy

Media companies are increasingly adding third-party content to ads, but their strategies for selecting the content and measuring success are often vague. Learn why data is instrumental in your paid, owned, and earned approach.

John Haake

Where online retailers are going horribly wrong

Retailers are being encouraged to "think like publishers" by a chorus of data, tech, and media companies. But why adopt a broken model? Consider this alternate strategy.

Jack Krawczyk

New opportunities in native advertising

Marketers are scrambling to better understand the "new" marketing landscape. But the tactics have been around since the 1900s. Here's how native advertising has evolved -- and where it stands today.

Ky Harlin

How time of day affects content performance

While content is key, timing is everything. Here are the pivotal times you should consider when publishing new content on your website.

Peter Tarr

4 reasons to embrace affiliate marketing

A cost-per-action method not only meets your consumers' needs and desires, but also brings innovation and profit to your business model. Here's why marketers should embrace affiliate marketing.

Ran Cohen

Why it's time to ditch panel-based media buying

Panel-based measurements are inaccurate and waste hundreds of thousands of dollars. Here's why media agencies should include audience strategy in every branding campaign.

Denise Zimmerman

How to write a killer RFP

The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience.

Jonathan Gardner

The smart publisher's survival guide

As companies like Google and Facebook maintain their dominion, navigating the digital environment is risky business for smaller publishers. Here are tips every publisher should know.

Marc Osofsky

5 trends in global web operations

It's crucial that advertisers keep up with all the shifting elements in digital marketing. Here are the mega trends emerging in content creation, publishing, and distribution.