By Lee Byrne Published May 25, 2012
How can advertisers maintain brand safety when it's so difficult to monitor where your ads are being served online? Here's how to keep the situation under control, even in the face of real-time bidding.
By Jim Nichols Published May 22, 2012
As the rules of marketing change and evolve, brands are trying "shock advertising" to garner awareness and attention. Here are some great examples of what works and what flops.
By Jim Nichols Published May 16, 2012
Every career has its ups and downs. But things will go a lot better for you if you simply avoid these common tendencies.
By Alex LeMay Published May 15, 2012
Super-fans will deliver new customers to your brand -- if you treat them right. Use these tips to reward your fans and encourage your biggest supporters to sing your brand's praises online.
By Angel Morales Published May 10, 2012
About 60 percent of online customers choose to jump ship in the middle of the ordering process. Learn how to reel them back in by understanding why they abandoned the transaction.
By Rebecca Lieb Published May 08, 2012
As consumers simultaneously peruse multiple devices, screens, and messages, the private space becomes a virtual Times Square. Read on for how marketers can harness attention, even when it's so fleeting.
By Andrew Ettinger Published May 07, 2012
Salespeople don't have it easy. But quite often, they shoot themselves in the foot. Here are the most common blunders sellers make when working with media buyers.
By Fred Han Published April 30, 2012
Media companies are increasingly adding third-party content to ads, but their strategies for selecting the content and measuring success are often vague. Learn why data is instrumental in your paid, owned, and earned approach.
By John Haake Published April 26, 2012
Retailers are being encouraged to "think like publishers" by a chorus of data, tech, and media companies. But why adopt a broken model? Consider this alternate strategy.
By Jack Krawczyk Published April 26, 2012
Marketers are scrambling to better understand the "new" marketing landscape. But the tactics have been around since the 1900s. Here's how native advertising has evolved -- and where it stands today.
By Ky Harlin Published April 24, 2012
While content is key, timing is everything. Here are the pivotal times you should consider when publishing new content on your website.
By Peter Tarr Published April 20, 2012
A cost-per-action method not only meets your consumers' needs and desires, but also brings innovation and profit to your business model. Here's why marketers should embrace affiliate marketing.
By Ran Cohen Published April 17, 2012
Panel-based measurements are inaccurate and waste hundreds of thousands of dollars. Here's why media agencies should include audience strategy in every branding campaign.
By Denise Zimmerman Published April 09, 2012
The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience.
By Jonathan Gardner Published April 06, 2012
As companies like Google and Facebook maintain their dominion, navigating the digital environment is risky business for smaller publishers. Here are tips every publisher should know.
By Marc Osofsky Published April 05, 2012
It's crucial that advertisers keep up with all the shifting elements in digital marketing. Here are the mega trends emerging in content creation, publishing, and distribution.
Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 9 shocking ads and how they fared
3 7 bad habits that are ruining your career
4 10 companies driving the SoLoMo revolution
5 5 brands that embarrassed themselves on social
