By Gohar Galyan Published June 20, 2013
First-rate publishers bring tailored content to readers while building long-term relationships. Here are the brands doing it best.
By Robert Rose Published June 19, 2013
We all want bigger budgets. But shouldn't we also be wasting less of our current allocations? Here are the areas where you need to reevaluate your spend.
By Rebecca Lieb Published June 19, 2013
Marketers have long predicted the demise of the banner ad, yet it's holding strong. Here are the real issues that will determine its future.
By Michael Estrin Published June 10, 2013
Publishers are increasingly offering brand advertisers the creative services once provided by agencies. But every publisher is a little different. Let's compare.
By Thomas Moyer Published June 06, 2013
The onslaught of pitches from potential partners makes choosing the right one extremely difficult. Here's how to filter the noise to find stellar solution providers.
By Matt Kumin Published June 06, 2013
The key to great content marketing starts with strategy. Find out how to make it simple and authentic right out of the gate.
By Prasant Varghese Published June 06, 2013
Marketers who don't adapt to the digital landscape will face serious trouble down the road. Here are four reasons why you should embrace branded content.
By iMedia Editors Published June 06, 2013
Advertising Women of New York announces its new board of directors, Mindshare makes a new hire, and The Saturday Evening Post launches an iOS app
By Greg Kihlström Published June 05, 2013
It's often hard to justify allocating a large amount of budget toward something new. But these small experiments could deliver big results for your brand.
By Rebecca Lieb Published June 04, 2013
While working toward a definition of what native advertising is, it is equally important to focus on what native advertising is not. Here's where some of the confusion lies.
By Stacy Thompson Published June 04, 2013
It is possible to push out content efficiently without sacrificing quality. Here's how to stop wasting your time.
By Tricia Despres Published June 03, 2013
Bad bosses. Menial tasks. Debilitating stress levels. They build character, right? Here are the lessons that seven marketers gleaned from their very worst jobs.
By Josh Dreller Published May 29, 2013
Top creative talent, tech company founders, and powerful media executives are lauded in the world of advertising. This article isn't about those people.
By Joe Lichtenberg Published May 28, 2013
Despite reservations, spend on programmatic advertising has really begun to spike. Here's why this is a win-win for both buyers and sellers.
By iMedia Editors Published May 23, 2013
Comedy Central makes a new hire, payvia announces the acquisition of Mogreet, and Silverpop launches a new product.
By Rebecca Lieb Published May 21, 2013
Everybody's talking about it. But what is it exactly? Here's the latest on the nebulous definition of native advertising.
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1 7 cool web design trends to watch
2 12 habits of successful social media managers
3 The 4 biggest wastes in your marketing budget
4 The 7 best photos to post on Facebook
5 The 8 best social media campaigns of 2012
