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7 paradoxes that marketers need to embrace

Today's marketers must recognize and embrace the ironies of our industry in order to win at storytelling. Taco Bell's chief marketing officer explains.

Fred Schonenberg

Stop wasting noodles: 5 sales strategies that will stick

Find out how to get more from your sales pitch and exceed your sales targets with these useful tips.

Rebecca Lieb

Wrap your head around the marketing cloud

The marketing cloud makes a lot of promises that it's not quite ready to keep. Here's all you need to know about its evolution and what it means for marketing's future.

iMedia Editors

11 metrics startups should use to vet a digital marketing agency

Before you begin working with an agency, there are numbers you need to request. The YEC is here to help you hire the best marketing team for your business.

Chloe Della Costa

The networking secrets of top marketers

Marketers agree that networking is absolutely essential for success, but it's also one of the toughest skills to master. Here's the advice that will put you on top -- straight from the best in the field.

Michael Estrin

The 5 strangest Star Wars marketing partnerships

With seemingly every brand on Earth clamoring to associate itself with "The Force Awakens," there were more than a few odd partnerships that caught our attention. Take a look.

Kyle Christensen

4 ways to fill the hole in your omni-channel strategy

Don't think of mobile as a single channel. Learn how you can best reach consumers through a multi-faceted approach.

Jim Nichols

7 trends that will reshape retail marketing in 2016

Digital played a huge role in the latest holiday season sales, and there's even more change to hit retail this year.

Stephen Gill

Ad blocking is cementing brands' content roadmap

Randall Rothenberg recently scorned ad blockers, but that doesn't mean all is lost. Explore innovative content ideas with these emerging trends.

Greg Kihlström

4 new rules of food marketing

Whether you're responsible for marketing a food product or a restaurant, you have no doubt noticed the trends driving a shift in strategies and tactics. Here are the new rules you need to learn.

Tom Kenney

The ultimate mobile opportunity: The consumer in-app mindset

Take a closer look at how marketers can win with digital's most engaged audience.

Mike Azevedo

How to boost your e-commerce performance

With dwindling shopper attention spans, any site delays can send your customers running. Ensure their satisfaction with these suggestions.

Mike Arce

5 strategies for reaching your agency's goals

Follow these tips to help you and your co-workers set and meet vital objectives.

Rodney Mason

Keys to understanding Millennials and connected shopping

Millennials are trendsetters, so it's important to keep up with their shopping habits. Don't miss this valuable insight.

Jim Nichols

You know you are a marketer if...

While marketers are known to wear various hats, they certainly have a lot of things in common. Read on for the sure signs that you work in marketing.

Dana Loberg

5 major marketing shifts for the new year

In 2016, brands will see a renaissance in content marketing. Here's what you can expect.