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Ernie Capobianco

4 ways to avoid the most common ad-tech traps

There are numerous pitfalls in the world of ad-tech. Here's a look at some of the most likely ones you'll encounter and how to get around them.

Kiran Gopinath

How programmatic helps the fittest survive

The business of marketing, just like evolution, has its own process of natural selection. Take a look at advertising through a Darwinian lens.

Sam Martin

4 ways to build trust amongst financial sector audiences

The financial services sector may not be your first thought when you think of content marketing, but there's a lot of opportunity there. Consider these ways to reach that audience.

Rebecca Lieb

Content marketing in 2015 -- research, not predictions

Forget crystal balls -- take a look at what's ahead for online marketing based on data and information.

Lawrence Herman

3 performance-based marketing tips you should never forget

Data measurement has become pervasive part of the industry, but are you doing it right? These are the three factors to consider before you launch your next campaign.

Reid Carr

The hottest marketing jobs for 2015

Wondering what lies in the future of your marketing career? Check out these jobs that we predict will be booming next year.

Eric Picard

How private marketplaces actually work

Although PMPs today are a growing channel, they can still be extremely complicated. In order to remove the difficulties, it helps to understand the fundamentals.

Mark Ditteaux

7 tips for low-cost local marketing

When your business is expanding, it's important to remember your roots. Here are seven tips for keeping your local customers happy.

iMedia Editors

iMedia Agency Award Winners 2014

iMedia presents its list of 2014 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.

iMedia Editors

The Digital Dispatch: BrandMaker, Mailify, and Sizmek

Amobee announced a new technology, MediaMath released a new app, and 72andSunny made a new hire.

Brian Conner

How to take remarketing lists for search ads into overdrive

Most digital marketers are familiar with remarketing campaigns based on site behavior actions. However, that's only the tip of the iceberg. Follow these actions to go a step further.

Drew Hubbard

10 great gift ideas for the marketers in your life

If you're going to spend money on holiday presents for colleagues, why not be memorable? Kick off your gift brainstorm with this guide, and add a few of the items to your own wish list.

Bret Donovan

5 simple strategies to build a brand in an emerging market

Developing markets are an extremely tough base to establish a brand in, but that doesn't mean it's impossible. Check out these approaches to win over a new space.

Rebecca Lieb

The 3 components of a culture of content

No matter your business's size, there are ways to support the need to foster and organize valuable content. Find out what it takes to succeed.

Michael Estrin

10 epic marketing fails of 2014

It's hard to say no to a little Schadenfreude. Which is why we dare you not to click on this year's epic marketing fails. Seriously. We double dare you.

Rachel Honig

5 new consumer behaviors that scare marketers -- but shouldn't

If you think these new consumer behaviors will derail your marketing efforts, you're wrong. Consider the opportunities these changing tendencies present.