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Michael Cohen

How to help your company earn back valuable time

The success of a company relies heavily on efficient cross-functional communication. Take a look at six ways to keep your team on track.

Shafi Saxena

8 new rules for today's CMO

Today's digital marketing leaders must work on the cusp of tomorrow. Follow these guidelines to become more effective in your position.

Chloe Della Costa

5 podcasts every marketer should be following

Even the most old-school marketers can't ignore the recent growth in the podcasting space. Here are the shows to listen to for marketing and advertising insights.

iMedia Editors

A look at the future of agencies and mobile

There's a new breed of ad agencies taking shape, thanks in large part to the growing mobile market. Find out what lies ahead. 

Robyn Foo

The shifting power dynamic between brands and retailers

Previously, brand manufacturers and suppliers had to battle retailers, but now the brands hold the leverage. Read on to find out more about this move.

Nanette Marcus

Tips for transitioning to a new CMO

When your company or client brings on a new marketing head, it's tempting to expect the worst. Check out this advice from industry veterans about keeping your cool when things start to heat up.

Andrew Fingerman

5 ways to prepare for the visual content apocalypse

As use of images and videos in marketing continues to rise, executives must prepare a calculated approach. Get a handle on your visual strategy with these guidelines.

Victor Wong

Why it doesn't take a village to scale mobile

Mobile creative is complex, but that shouldn't require the masses. We need a single elder equipped with the right tools. Here's why.

Michael Jones

3 tips to avoid marketing missteps this holiday season

Retailers have to keep holiday fatigue in mind when trying to reach their audience this time of year. Check out these tips to help keep promotional engines running smoothly.

iMedia Editors

iMedia 25: The top marketing innovators of 2015

Each year, we take the time recognize a small group of exceptional marketers in the industry. Here are our honorees for 2015.

iMedia Editors

The Digital Dispatch: Acxiom, Bloxi, and ShopWithMe

iProv announced an acquisition, Robert Dowling announced the launch of a new agency, and M&C Saatchi LA made a new hire.

Scott Jensen

6 reasons marketing fails keep happening

Marketers seem to come up with new ways to screw up with each campaign launch. Here's why most marketing fails happen and how you can avoid them.

Jim Nichols

The new rules of brand app marketing

Brands need to leverage best practices to give their apps a strong start. Don't miss these 10 tips to improve your odds of getting everything right.

Jonathan Hinz

4 ways to grab Millennial attention this winter

If you're hoping to win big with Millennials this holiday season, you'll need to know how to reach them. Cater to their preferences with these tips for your campaigns.

Avi Goldwerger

Why viewability is just the beginning

To run the most effective campaigns, advertisers need to think beyond just viewability and address other concerns. Here's what you need to know.

Todd Ebert

How to target buyers with data and convert them with creative

The tech side of advertising has taken over, but creativity is as important as ever. B2Bs can learn from these tips for standing out.