Media Planning and BuyingMedia Planning and Buying's RSS Feeds

Stephanie Shkolnik

4 ways to enhance company culture at your agency through digital

Keeping your employees happy is a task that can be lost in the daily shuffle, especially at a busy creative agency. Play to your strengths and utilize tech to create an atmosphere where everyone thrives.

David Zaleski

7 disturbing reincarnations of famous brand mascots

Sometimes a fresh take on an old image goes awry. Discover some mascot makeovers that sent chills down our spines.

Jie Cheng

Overcoming the greatest hurdles in predictive marketing

Even with plenty of data at your disposal, successfully predicting consumer patterns comes with its fair share of barriers. Eliminate two possible roadblocks with the following advice.

Mitchell Reichgut

In praise of the algorithm apocalypse

Google and Facebook changed their algorithms this spring, and marketers panicked. However, all is not lost. Find out why the industry should embrace these changes.

iMedia Editors

The Digital Dispatch: Ignite OPM, Beeswax, and Zenzi

GlimpzIt launched a new platform, HyprMX revealed a new tool, and Full Circle Insights, Inc. announced its new name.

iMedia Editors

8 digital marketing strategies you should add to your playbook

With new digital strategies popping up daily, you may be wondering what works. Members of the Young Entrepreneur Council weigh in on what has been effective for them in 2015.

Rebecca Lieb

Publish or perish

This mantra is no longer just for academia. See why it means big business for companies everywhere.

Ed Lu

The secret to a profitable agency

Brands are always looking for the best quality for the lowest price, but the two are dependent upon one another. Here's why the best agencies can charge a little bit more.

Geoff Smith

7 new strategies brands are using to build customer loyalty

While brands are experiencing changes in consumer behavior, the goal remains to build long-lasting customer relationships. Here are some ways to gain a steadfast following.

Michelle Kruse

How to quit a job you love

It's not easy to part ways with a position you love, but sometimes it has to be done. Check out these tips on how to ease the heartbreak for everyone involved.

Ken Eissing

Ease customer concerns about beacon technology

Location-based marketing technology has so much potential, but there are still issues with privacy concerns. Find out how you can address fears and encourage adoption.

Jeff Collins

Cure your media plan pains with people-based advertising

Poor metrics are causing our media plans to go awry. Find out how and why we should treat the underlying cause instead of trying to manage the problems that they create.

iMedia Editors

10 qualities startups should look for in a potential CMO hire

Hiring the right person for a CMO role can be a challenge. The YEC weighs in on the qualities that matter most.

Tricia Heinrich

How businesses are driving value from marketing analytics

Analyzing marketing data can open many doors of possibility. Here are some takeaways that businesses are using to drive development of customized content.

David Mennie

How to get consumers to love your sponsored content

No one likes to be made a fool, and readers appreciate honesty in advertising. Learn how to create great sponsored content that your audience will enjoy.

John Nardone

Bring your creative back to the head of the table

With the amazing leaps marketing has made in procuring and utilizing data, it's hard not to let it take control of strategy. Here's why you should bring the creative side back to the forefront.