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Michelle Kruse

8 resume essentials for the content marketing professional

Marketers are uniquely positioned to craft a resume that gets noticed. Find out how to leverage your talents to land an interview.

Brian Kelly

5 ways to relieve data exhaustion

With access to unlimited amounts of data, it can be difficult for marketers to sift through to what really matters. Here's how to avoid falling into the trap of data paralysis.

Geoff Wilson

Stop managing and start leading your agency

So many projects never get finished within budget or on time, but it doesn't have to be that way. Find out how you can get better results with less heartache. 

Michael Estrin

6 marketing lessons from Amazon

You shop at Amazon. Your brand probably sells on Amazon. But if you want to learn something about marketing, Amazon also has plenty of lessons for you.

Matt Diehl

How to get all departments on board with marketing technology

When it comes to purchasing tech, numerous department heads will want to give their two cents. Following are just some of the questions these parties will need answers to.

Tom Hespos

3 prescription drug ads that broke the mold

Most people don't think of pharmaceutical advertisements as innovative, but the best campaigns depart from the usual formula. Here are the ads every marketer can learn from.

Johanna Pesso

Header bidding 101: What is it, and why should we care?

Now is the time to take a look at header bidding and what this new technology means for the industry.

Rebecca Lieb

Why content budgets are so hard to quantify

Content is essential for digital strategies, but determining who should cover its cost isn't easy.

Jason Burnham

5 important ways to improve customer experience

In this digital age it's easy to forget that there are actually people behind the screens. See how to make the most of your digital interactions with these tips.

Becca Bleznak

7 brand spokespeople who were dropped due to scandal

When you're living in the public eye, everything you do can have a negative effect on your name -- and the brand that it's tied to. These brands chose not to go down with their sinking celebrity ships.

Ben Plomion

Measuring success in the age of programmatic video

When it comes to analyzing campaign success, simple metrics won't cut it. Here's what else you need to focus on.

Julie Ben-nun

The secret to successful ad operations

Ad operations may not be glamorous, but it's vital for success. There are surprising ways to help maximize results in that area while boosting your campaign, too.

Kent Lewis

6 secrets to marketing to ethical consumers

The ethical consumer movement has challenged marketers since its inception. These are the essential strategies to engage these increasingly important shoppers.

iMedia Editors

The Digital Dispatch: Grace Blue, Interbrand, and Tracx

QuotaFactory announced its product has left beta, SkyOne Federal Credit Union announced a merger, and INNOCEAN USA made a new hire.

iMedia Editors

Breaking news: Comexposium acquires dmg events' iMedia, ad:tech, and Collective Group events

Complementing Comexposium's earlier purchase of the Mobile Media Summit network, the new combination will represent one of the largest digital media event platforms in the world.

Brooks Boenig

Making the most of your data and insights

With the progression of technology, there is more freedom for exploration and improvement. Here's how to make your data work for you.