By iMedia Editors Published May 17, 2012
Is SoLoMo a truly revolutionary concept or a reheated take on an old idea? To know, we must first examine what's happening in the space. Here's our guide to the social, mobile, local phenomenon.
By AJ Vernet Published May 16, 2012
Clients are obsessed with apps, and agencies are forced to deliver them on a whim. Here's how to walk the line between delivering cutting-edge technology and maintaining business objectives.
By Sean X Cummings Published May 10, 2012
Alone, QR codes are never the answer. Here's how to incorporate them meaningfully into a broader marketing strategy.
By Jonathan Levitt Published May 07, 2012
Mobile purchases doubled this past holiday season, and 425 million users currently access Facebook via wireless. These numbers prove what many marketers already know -- success depends on joining consumers in the mobile space. Here's why.
By Scott Swanson Published May 01, 2012
The mobile web is a disruptive, ever-changing landscape, and building a mobile site is an expensive project. Here are four ways to recoup your investment by ensuring high CPM rates.
By Sean X Cummings Published April 25, 2012
If you think you can ignore something as big as Siri from a company as big as Apple, think again. Here's how to prepare for the coming revolution.
By Rebecca Lieb Published April 25, 2012
The devices and methods that consumers use to access media and content are undergoing a seismic shift. Consider these marketing implications.
By Matt Grebow Published April 23, 2012
If mobile advertising can provide information and convenience, it's more likely to be viewed as a tool rather than an adversary. Here's how marketers need to shift their mindsets.
By Jim Nichols Published April 23, 2012
Pinterest has captivated millions of people since it exploded on the scene. Here are several examples of how brands are successfully using the platform.
By Dan Albert Published April 19, 2012
TV has been removed from our vocabulary, and online video has taken its spot. Here's why you should invest in video or risk falling out of touch with consumer consumption habits.
By Wikus Engelbrecht Published April 18, 2012
The mobile industry is facing growing scrutiny around privacy concerns. Here are the latest updates on the issue that all marketers need to know.
By Scott Holmes Published April 17, 2012
The lack of a superior user experience design (UXD) is the biggest hurdle we face as we move toward a truly mobile future. Here's how "thinking mobile first" will help increase transactional behavior on your site.
By Andrew Ettinger Published April 16, 2012
Mobile poses many challenges and considerations for digital marketers. Read on for help navigating this increasingly competitive platform.
By John Squire Published April 13, 2012
Mobile purchases are expected to reach $170 billion by 2015, and failing to engage these shoppers will be an amateur’s mistake. Here’s a guide to mobile shopping habits to ensure online retail success.
By Alex Romanov Published April 11, 2012
As old-school couponing gives way to more effective mobile couponing and proximity advertising techniques, everyone wins. Here's what you need to know to benefit from this exciting shift.
By Rebecca Lieb Published April 10, 2012
As mobile's value in the digital marketing mix continues to grow, it remains without a concrete definition. Find out why marketers need to get on the same page.
Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 9 shocking ads and how they fared
3 7 bad habits that are ruining your career
4 10 companies driving the SoLoMo revolution
5 5 brands that embarrassed themselves on social
