Gilles Raymond

3 ways to survive the deadly mobile app funnel

The barriers to success for apps have changed. Here are the major benchmarks you must hit to keep your app alive.

Rob Grossberg

5 common mistakes in branded mobile games

Building a game for your brand can be a great way to reach new audiences, but too many fall into common pitfalls. Here's what to avoid when pursuing this path.

Mike Cassidy

3 ways to solve the mobile e-commerce mystery

Mobile traffic continues to climb dramatically, but revenue isn't following. Here's what retailers should consider in order to solve the dilemma.

Christof  Wittig

Why mobile advertising is still lagging behind desktop

Although mobile adoption is pervasive, its advertising is still weak. Before the platform can truly take over, here are the changes that need to occur.

Krista Chacko

The most overrated platforms for mobile marketing

Beloved platforms like Instagram, LinkedIn, and Twitter aren't necessarily powerful marketing solutions. Here's why these sites are overrated for mobile marketing.

Jordan Greene

How to save your neglected mobile website

Too many brands are focusing solely on apps. Here's how to stop the damage caused by your mobile site.

Anna Johansson

A 3-point guide for mobile web development

Mobile usage increases daily. Is your brand paying attention? Here's how to give customers what they demand.

Joseph Pigato

How to romance your mobile consumers

The relationships between people and their phones are intimate ones. Here's how marketers can take advantage of this in a genuine way.

Thomas Moyer

Why you shouldn't treat mobile like display

If your mobile ad strategy looks anything like your web strategy, you have a problem. Here's how to stay ahead of the curve.

Brandt Dainow

Responsive design vs. mobile websites: And the winner is...

Should you build a dedicated mobile site or recode your main site into a responsive design? The sensible answer might surprise you.

Cezar Kolodziej

The 5 worst mobile marketing mistakes that brands make

It's your job as a marketer to ensure a seamless customer journey, and much of that journey is mobile these days. Here are the common pitfalls and how to bypass them.

Yory Wurmser

Why proximity marketing is valuable for retail

Hyperlocal tracking can identify precisely where shoppers are in stores. Here's how marketers should be using beacons and other proximity technologies.

Brian Wong

3 companies genuinely marketing to moms on mobile

Moms know they are a prime target for brands. So how do you win them over? Let's take a look at the companies connecting with this powerful demographic.

Brian Wong

How to capture mobile users at specific moments

Brands should consider how they can be useful to the consumer (not the other way around). Here's why you need to pay close attention to mobile behavior.

Steven Picanza

The new way to retail

Retail must reinvent itself time and time again to keep up with the growing demands of today's consumers. Here are the important things to note about today's landscape.

Cezar Kolodziej

The mobile marketing opportunity in the developing world

Mobile device penetration has far exceeded internet access in emerging markets, thus creating a clear path for businesses and brands to reach billions of untapped consumers. Here's what you need to understand.