Brian Wong

How to capture mobile users at specific moments

Brands should consider how they can be useful to the consumer (not the other way around). Here's why you need to pay close attention to mobile behavior.

Steven Picanza

The new way to retail

Retail must reinvent itself time and time again to keep up with the growing demands of today's consumers. Here are the important things to note about today's landscape.

Cezar Kolodziej

The mobile marketing opportunity in the developing world

Mobile device penetration has far exceeded internet access in emerging markets, thus creating a clear path for businesses and brands to reach billions of untapped consumers. Here's what you need to understand.

Drew Hubbard

The best social media campaigns that leveraged selfies

Admit it: You've taken them. You've posted them. But which brands have most successfully socialized the selfie? Let's take a look.

Michael Estrin

8 simple rules for success with mobile content

The mobile revolution is well underway. But is your brand doing mobile the right way? Find out from the experts in the field.

Jennifer Wong

5 metrics that matter when marketing apps

Users have many choices when it comes to news apps. Here's what you need to track to make sure you're meeting your customer's needs.

Peter Platt

3 wearables marketers must follow

Not all tech gadgets are adopted by mainstream consumers. Let's take a look at the wearables that could affect the marketing business.

Cezar Kolodziej

A marketer's guide to location-based strategies

Location-based technology has changed a lot in recent years, and being in the know is vital. Here's the information that will help you stay ahead.

Patrick Collins

Secrets to delivering ROI with responsive design

Responsive design is coming into its own, and we can now glean lessons from the early adopters. Here's what you need to know.

Ash Kumar

5 tips for succeeding with mobile native ads

For publishers, there are many benefits to incorporating native advertising into an app. When exploring options, here's what you need to consider.

Amy Gittelman

How to break through the mobile ad clutter

Even though mobile advertising is still fairly new, some best practices have emerged. Here are five pieces of advice for marketers who want to conquer the platform.

Michael Estrin

Google's most useful tools for marketers

Google isn't just a search giant. With a seemingly endless supply of digital products and tools, it's also a goldmine for marketers. Find out which Google tools marketers consider essential.

Sal Candela

Why traditional mobile advertising is fading

Mobile advertising is no longer just about reaching consumers on-the-go. Here's how marketers can use this platform to tie in all media channels.

Ashley Eckel

6 ways to kill your mobile growth in 2014

Although mobile engagement is growing faster than ever, consumers have high expectations for brands. Here's what you need to avoid in this ever-changing channel.

Jess Butcher

Branded apps vs. platform apps: Which should you choose?

There are pros and cons for both branded and platform apps. Here's how to know which one is right for your audience and brand.

Patrick Collins

The best mobile campaigns of 2013

This year's creative mobile efforts produced impressive results. Let's take a look at the top standouts.