By Daniel Gergely Published May 15, 2013
Even today, many brands are still making grave mistakes with digital. If you avoid these transgressions, your organization will be well on its way to success.
By Ravi Kamran Published May 07, 2013
First impressions are everything, and in-app mobile banner ads are no exception. Here's how to ensure your ads are saying all the right things.
By Hagay Elyakim Published May 06, 2013
HTML5 is changing the game in mobile. Check out these rich media ads that increased both conversions and brand loyalty.
By Zach Kubin Published April 02, 2013
Creating meaningful experiences across a fragmented tablet marketplace is one of the biggest challenges marketers face. Here's how to really connect to users.
By Kimberly Struyk Published April 02, 2013
Mobile website design is still in its infancy, and mistakes are often made in the development process. Here's how to avoid a flawed plan from the get-go.
By Melissa Hodgdon Published April 01, 2013
Marketers must look beyond generational buckets to address the real problems hindering engagement. Here are the major issues brands face in the mobile space.
By Cezar Kolodziej Published March 26, 2013
Mobile innovation continues to lead the charge for marketers this year. Here are the major trends you should be watching.
By John Douglas Published March 18, 2013
The ad industry tends to focus on what second screen technology can do rather than what consumers can do with it. Marketers, it's time to shift gears.
By Justin Amendola Published March 07, 2013
QR codes can help your business gain a competitive advantage through better customer experiences and highly measurable results. So what are you waiting for?
By Cezar Kolodziej Published March 06, 2013
Millennials foster intimate relationships with their mobile phones and view outdated advertising as an annoying third wheel. Here's how to add true value with your marketing.
By Bill Rinehart Published February 25, 2013
The proliferation of screens offers an incredible opportunity for marketers, but the challenges of delivering content to multiple devices cause trouble. Here's the solution publishers should embrace.
By Joe Laszlo Published February 25, 2013
Mobile was once a media darling. Now, marketers complain that the medium is hard to understand and difficult to manage. Here's what the IAB says you can expect next.
By Krista Chacko Published February 21, 2013
Younger generations are the first to embrace new technologies, but Baby Boomers drive the real revenue. Here's how to develop apps that won't be trashed by this generation.
By Lucia Davis Published February 20, 2013
A lot of today's mobile marketing gets under our skin -- and not in a good way. Here are the mobile marketing practices that need to improve or die.
By Prasant Varghese Published February 07, 2013
Creating a compelling iPad app in an environment saturated with unique offerings is a tough task. Here's how to produce an app that actually gets noticed.
By Crystal Anderson Published January 28, 2013
The mobile desktop plays by its own rules and should not be treated like a tablet or a PC. Here's how to develop a unique and winning strategy.
Full Summit Calendar | Request Invite
1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data
