Will Cohen

5 mobile advertising best practices

There are plenty of opportunities to earn mobile ad revenue without sacrificing consumer experience. Find out how with these best practices.

Jim Yu

Why good isn't good enough for mobile

Put time and effort into your mobile marketing this year by addressing these commonly overlooked site issues.

Daniel Meehan

How Google is transforming the mobile landscape

The industry giant is making big changes that will affect the way companies should approach their mobile strategies. Here's what you need to know.

Thomas Moyer

3 reasons to reconsider your mobile-first strategy

Before investing in any channel, it is important to take a step back to evaluate your overall media strategy. Find out why this is especially true for mobile.

Rebecca Lieb

The inevitable shift to mobile-first and mobile-only

Consumer needs and expectations have changed, and brands have no choice but to change correspondingly. Get your strategies in order.

John Wieber

The growing importance of mobile optimization

When it comes to mobile, should you use responsive or adjustive web design? Consider these aspects when crafting your strategy.

Aurelie Guerrieri

Why audience expansion is more important than mobile retargeting

Retargeting is a big buzz word in mobile, but don't overlook the potentially lucrative possibilities of audience expansion.

Paul Carter

How to reach consumers in a mobile-first world

With mobile growing larger by the day, brands must focus a lot of their strategizing on this medium. Check out why networks are the key.

Patrick Collins

The best mobile campaigns of 2014

In the ever-changing landscape of mobile, this year brought many new and innovative strategies. Check out these companies that went above and beyond.

Jack Li

4 mobile lead generation best practices

With the ever-increasing presence of mobile, an action plan for generating leads is essential. Follow these tips to get started on creating a differentiated strategy.

Ian McGrath

3 reasons your mobile app is failing

Social media shares can be impressive, but if your app isn't translating into revenue, what's the point? Find out how you might be falling short.

Cezar Kolodziej

Fight shopping cart abandonment with mobile

Save yourself some heartache. Discover why you should turn to mobile to reengage users and complete the coveted sale.

Gilles Raymond

3 ways to survive the deadly mobile app funnel

The barriers to success for apps have changed. Here are the major benchmarks you must hit to keep your app alive.

Rob Grossberg

5 common mistakes in branded mobile games

Building a game for your brand can be a great way to reach new audiences, but too many fall into common pitfalls. Here's what to avoid when pursuing this path.

Mike Cassidy

3 ways to solve the mobile e-commerce mystery

Mobile traffic continues to climb dramatically, but revenue isn't following. Here's what retailers should consider in order to solve the dilemma.

Christof  Wittig

Why mobile advertising is still lagging behind desktop

Although mobile adoption is pervasive, its advertising is still weak. Before the platform can truly take over, here are the changes that need to occur.