By Joanne McLernon Published February 23, 2010
Marketers have access to a plethora of research tools that can yield useful, actionable data -- provided you use the right ones. Here's how to decide which tool is best for you.
By Michael Estrin Published October 20, 2009
Overwhelmed by research reports, studies, and white papers? You're not alone. Find out how to cut through the clutter to isolate meaningful insights for your brand.
By John Federman Published December 12, 2007
Online CRM requires a delicate balance between efficient automation and personalized service. eStara's CEO discusses two cases where the brand crosses the line.
By Dawn Anfuso Published December 05, 2005
An M:Metrics' survey shows that more consumers than are currently downloading mobile games will view mobile video in the near future.
By eMarketer Published August 24, 2005
Online ad spending predicted to make double digit annual gains through 2009.
By Denise Garcia Published January 12, 2004
Gartner G2’s Denise Garcia prognosticates on the ad spending winners and losers in 2004, and the impact of Sarbanes-Oxley on agencies and publishers.
By Nancy Wong Bryan Published February 11, 2004
New world-wide survey supports idea that spam is like the weather: everyone talks about it, but no one does anything about it.
By Denise Garcia Published February 18, 2004
Although marketers know that personalization can increase the value of their efforts, the data show they’re not using it.
By Dawn Anfuso Published April 28, 2004
2003 revenue was higher than projected, boosted by the popularity of keyword search.
By Eunice Park Published May 19, 2004
Study says tech budgets increasing as industry realizes IT and businesses strategies are linked.
By Lee Watters Published August 02, 2004
Advertising.com, iMedia study will survey hundreds of top marketers.
By Masha Geller Published September 20, 2004
Summit marketers get more proof that the Internet drives brick-and-mortar revenues.
By Brad Berens Published September 20, 2004
Summit attendees encouraged by results of Marketing & Media Snapshot 2004 study.
By Roger Park Published September 21, 2004
Online advertising dollars up more than 40 percent over last year, study says.
By Dawn Anfuso Published October 07, 2004
Study shows the Internet's role as a consumer product information utility is much larger than its role as a direct selling medium.
By Dawn Anfuso Published October 13, 2004
Don Schultz shakes up Summit audience by exposing the antiquity of marketing models (first of three parts).
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Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 winning demographics you should be tracking
5 8 tips for launching an effective paid Facebook campaign
