By Jim Nichols Published April 13, 2012
Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers.
By Brent Wheeler Published March 15, 2012
Marketers can't afford to ignore the critical -- and growing -- market segment of seniors. Read on to ensure you don't miss the chance to connect with this diverse group.
By Dita Quinones Published July 19, 2011
Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.
By Chanin Ballance Published February 23, 2010
If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.
By Elizabeth Lloyd Published December 01, 2006
DMO's chief marketing officer reports on how India is poised to build a $17-billion web-enabled industry by 2008.
By Justin Anderson Published July 25, 2006
Burrell Communications' co-CEO Fay Ferguson takes online multicultural marketing to the next level in her ad:tech discussion of what it takes to engage these valuable audience segments.
By Debra Aho Williamson Published April 21, 2006
eMarketer looks at the online Hispanic population's internet preferences and projected growth.
By Elizabeth Lloyd Published January 13, 2006
DMO's chief marketing officer believes online travel companies with global growth and revenue strategies should target emerging markets and populations.
By Debra Aho Williamson Published November 04, 2005
The African-American online user base is growing as the digital divide narrows -- keep up with this growing segment of internet users.
By Michael R. Cárdenas Published October 27, 2005
Local Concept's Michael Cardenas explains why marketers should localize their material for the growing Hispanic market -- within both North and South America.
By Mark Lopez Published September 08, 2005
AOL Latino publisher writes how marketers can target online U.S. Hispanics.
By Dawn Anfuso Published August 18, 2005
Stacy Crespo, manager of biz development and strategic marketing, shares some strategies for reaching the urban and U.S. Hispanic markets.
By Dawn Anfuso Published April 19, 2005
Peter Blacker, vice president, international and multicultural, AOL Media Networks, highlights Ford's efforts to target Hispanics.
By Dawn Anfuso Published April 18, 2005
Stacy Crespo, Director of Business Development & Partnership Strategies at Motorola, talks about how the Phat Farm partnership came about.
By Elizabeth M. Lloyd Published February 09, 2005
A call to action to include Asians and Pacific Islanders in the U.S. in your marketing plans.
By Elizabeth M. Lloyd Published November 22, 2004
Mike Brown, the Director of Internet Marketing for VEGAS.com, talks about the value of his site's partnership with AOL Latino.
Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 9 shocking ads and how they fared
3 7 bad habits that are ruining your career
4 10 companies driving the SoLoMo revolution
5 5 brands that embarrassed themselves on social
