By Matt Jacobs Published April 24, 2013
Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.
By Jeff Roach Published October 24, 2012
Although kids' attention spans might be shorter, their spending power is more significant than ever. Here's how to nurture your brand's relationship with this challenging demographic.
By Jeff Weidauer Published October 04, 2012
What is the right approach to appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials.
By Susan Viamari Published September 17, 2012
As a demographic, Millennials pose unique challenges to marketers. Here are actionable tips to help you reach these "always connected" shoppers.
By Jim Nichols Published September 05, 2012
Are you too old to work and succeed in digital? Here are the reasons why those around you might think you are -- along with concrete ways you can prove them wrong.
By Eric Anderson Published August 06, 2012
You'd be surprised how much of the hype surrounding Millennials is total hogwash. Consider these common misconceptions.
By Jim Nichols Published April 13, 2012
Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers.
By Brent Wheeler Published March 15, 2012
Marketers can't afford to ignore the critical -- and growing -- market segment of seniors. Read on to ensure you don't miss the chance to connect with this diverse group.
By Dita Quinones Published July 19, 2011
Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.
By Chanin Ballance Published February 23, 2010
If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.
By Elizabeth Lloyd Published December 01, 2006
DMO's chief marketing officer reports on how India is poised to build a $17-billion web-enabled industry by 2008.
By Justin Anderson Published July 25, 2006
Burrell Communications' co-CEO Fay Ferguson takes online multicultural marketing to the next level in her ad:tech discussion of what it takes to engage these valuable audience segments.
By Debra Aho Williamson Published April 21, 2006
eMarketer looks at the online Hispanic population's internet preferences and projected growth.
By Elizabeth Lloyd Published January 13, 2006
DMO's chief marketing officer believes online travel companies with global growth and revenue strategies should target emerging markets and populations.
By Debra Aho Williamson Published November 04, 2005
The African-American online user base is growing as the digital divide narrows -- keep up with this growing segment of internet users.
By Michael R. Cárdenas Published October 27, 2005
Local Concept's Michael Cardenas explains why marketers should localize their material for the growing Hispanic market -- within both North and South America.
Full Summit Calendar | Request Invite
1 How 5 brands took huge risks on controversial content
2 5 questions your social media team hates being asked
3 3 big brands that don't want -- or need -- an agency
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012
