Right Media has launched the Right Media Exchange, an open media exchange featuring more than 11,000 ad networks, advertisers and publishers.

The company says their open media exchange gives participating marketers equal access to media in an open, fair market and enables competition to drive more value for both sides of every transaction.

"An open marketplace is a better place to do business. Buyers, sellers and service providers of any size connect to each other easily, access more media and trade at fair market value. It creates a new standard for efficiency," says Michael Walrath, CEO of Right Media. "Right Media's role is not to dictate how media is bought and sold, but to provide an environment where companies can make better choices, grow their business and add value to the community."