Online marketing services provider Q Interactive announced the launch of Triple Opt-In Lead Generation for its TrueLeads online lead generation service. TrueLeads has a standard double opt-in requirement.

The Triple Opt-In is intended to provide additional safeguards for ensuring quality leads by requiring consumers to confirm in three different steps their interest in being contacted by the advertiser. Q Interactive designed the service for marketers who require a higher degree of consumer pre-qualification for campaign ROI goals.

In addition to Triple Opt-In Lead Generation, Q Interactive launched two other TrueLeads services. Automatic Offer Scrub is a pre-qualification system that excludes customers who do not satisfy required criteria specified by the advertiser. The enhanced version of the Profanity & Fraud Filter automatically rejects lead contact forms containing red flag words, names or phrases from a list of over 10,000 profane or bogus terms.