Jellyfish unveiled a beta of its comparison shopping engine that shares back a percentage of the advertising revenue consumers generate through their shopping activity.

Through Jellyfish, merchants only pay for successful sales, eliminating all risk from their advertising and allowing them to refocus those previously inefficient advertising dollars on added customer value.

"At Jellyfish.com, we do something completely different than other search engines; we share our revenue directly with our customers," says Brian Wiegand, CEO of Jellyfish. "This allows us to create the perfect search engine for buying online, a place where consumers can quickly find the best product for their needs without biased advertising, and where they directly share in the competition by merchants for their sale."