JupiterResearch released a new research report on the emergence of mobile communities as a popular strategy for wireless carriers to drive data usage. The report, "Mobile Communities: Finding Opportunities Beyond a Mobile MySpace," finds that near-term revenue will come from increased data services usage and ad-based models offer longer term potential.

"Shifting familiar online experiences to the cell phone and enhancing them with location, messaging, personalization and presence has emerged as a popular though unproven strategy for wireless carriers to drive data usage," says JupiterResearch Research Director and author of the report Julie Ask. "Wireless carriers that have not launched a marketing campaign or service tied to MySpace in an attempt to generate marketing buzz, acquire young customers or drive data usage are in the minority among wireless carriers today."

The report also suggests that focus on consumer experience over revenue will help the adoption of mobile community services in the near term. The report is available to JupiterResearch clients online at www.jupiterresearch.com.