Jupitermedia Corporation announced the launch of ClickLink, a cost-per-click advertising program that provides contextual targeting and keyword purchasing.

"ClickLink adds a level of targeting not found in search marketing by delivering clicks exclusively from JupiterWeb's audience of IT and development professionals, 83 percent of whom are involved in purchasing decisions," stated Jupitermedia's Chairman and CEO Alan M. Meckler. "By embedding offers in highly-targeted and contextually-relevant content areas, ClickLink ensures high click-through and conversion rates."

Marketers of storage, networking, security and software development products and services are currently permitted to use ClickLink; however, ClickLink will be expanded to include other advertising topics within the next few months.