24/7 Real Media, Inc. has released Open AdStream 6 Network Edition, an integrated ad management technology designed to meet the needs of online advertising networks.
Open AdStream 6 Network enables affiliate publishes to monitor campaigns in real time and accept or decline scheduled advertising through a self-service user interface.
"As with our advertiser and publisher customers, 24/7 Real Media is committed to improving the growth, efficiency and profitability of affiliate online ad networks that seek to integrate our cutting edge technology," says Deepak Srinivasan, vice president of product management at 24/7 Real Media.
Additional features enable users to track settlement and fulfillment, and monitor and produce reports on their revenue share or CPM relationships.
"By making available to online ad networks the same technologies that help 24/7 Real Media manage its own network, 24/7 Real Media is one step closer to realizing its vision of creating a seamless marketplace that will promote greater interoperability among advertisers and publishers, agencies and ad networks, and technology providers," adds Srinivasan.
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