Fortune Interactive LLC announced upgrades to its proprietary SEMLogic technology.

SEMLogic uses semantic analysis in examining a company's online competition and identifying patterns and trends as well as establishing what search engine crawlers are recognizing the strongest supporting words.

The upgrades enable SEMLogic to identify the ideal range of values for key search engine optimization (SEO) metrics as well as produce interactive displays for the comparison of metrics between multiple competitive web pages.

"We focused on using SEMLogic's findings to make modifications to 30 previously optimized web pages in the apparel space. After three months, we found SEMLogic's insight directly contributed to a 75 percent increase in unique Google visitors to the web pages as well as an 80 percent increase in the terms that were bringing traffic to the pages," says Mike Marshall, Fortune Interactive vice president of technology and the creator of SEMLogic.