WPP and LiveWorld have joined together to form LiveWorld-WPP-- a partnership that will provide online community and social networking services to WPP clients such as Ford Motor, Unilever and Proctor & Gamble.

According to the Wall Street Journal, the growth and potential of social networking websites like News Corp.'s MySpace.com to create a "word-of-mouth buzz" for products has caught the attention of marketers like WPP, and, just a few weeks past, ad holding firm Interpublic Group formed a partnership with FaceBook, an online social network that attracts the college crowd.

Previously, WPP and LiveWorld have collaborated on multiple projects, including last year's Dove's "Campaign for Real Beauty."