Bango announced that consumer spend on mobile content in the United States for the first quarter of this year was seven times higher than for the same quarter last year. In the UK, customers spend four times higher than the same quarter last year, over 50 percent higher than other regions.

The increase comes from current customers continue buying more mobile content and new customers buying. Customers increasingly spend more on pay per download with one-off charges than subscription services with regular monthly payments now.

"The demand from consumers for a more transparent means of paying for mobile content is driving the uptake of our browse and buy services by content providers," says Ray Anderson, CEO of Bango. "Our first quarter results are in direct contrast with recent news from companies reliant on subscriptions that have seen their incomes fall as the public's irritation and distrust of subscriptions rises to an all time high."

Bango reported that advertisers such as News Corporation, EMI Music and Discovery Mobile are examples of large companies expanding their mobile offerings to engage more with their consumers.

"As more and more consumers use the mobile internet to purchase content, the opportunity for brands large and small to market to those folks gets bigger and bigger. The internet browse-and-buy model that has been so successful for interactive marketing on the PC will be just as successful on the mobile internet," says Adam Kerr, vice president of North America,  Bango. "The mobile internet makes it easy for brands to market to their customers because they are entering a mobile storefront where lots of content is there for them to see and purchase. The Bango system helps brands to market to specific customers because our system gathers digital information about each customer (such as what phone they are calling from, what have they previously purchased, etc.) so the brand can customize their mobile storefront much like the way Amazon does today."