Reuters announced that its mobile business will migrate to a fully ad-supported revenue model in the U.S., and that Hewlett-Packard has signed on as the exclusive sponsor of Reuters newly-enhanced mobile site.

Reuters has partnered with Third Screen Media for ad serving on its mobile site.

Enhancements to Reuters Mobile include more news coverage, free SMS alerts, stock quotes, weather forecasts, airport information and more.

"The combined new features and enhancements to Reuters mobile platform truly give consumers a world-class news experience. Reuters strategic decision to focus on an ad-supported business model in the mobile arena gives our advertisers a full-suite of digital media marketing opportunities that span from online to wireless to electronic display on the Reuters Sign in Times Square," says Stephen Smyth, vice president of emerging media for Reuters.