24/7 Real Media, Inc. announced the release of Decide DNA 6, a search engine marketing (SEM) platform that enables marketers to automate, streamline and manage the entire campaign management process.

Decide DNA 6 continuously analyzes the SEM campaign to determine the most profitable creative units, keywords, landing pages and other elements, and automatically adjusts its keyword bids based on parameters defined by the advertiser.

"The flexibility we built into the new Decide DNA 6 platform allows us to anticipate and quickly respond to the constantly shifting feature sets of major search, content and shopping engines around the world so that our customers experience fewer disruptions to their SEM campaigns," says David Adel, product manager, advertiser solutions for 24/7 Real Media.

According to JupiterResearch's 2006 US SEM Executive Survey, the share of search marketers with annual revenues of $15 million or more has risen by almost 12 percent since 2005.