LookSmart announced the launch of AdCenter for Publishers, a white label technology platform that helps publishers maintain and grow critical small and large advertiser relationships.

The new platform has daily capping and pacing of campaigns and a new and easy to use user interface. LookSmart says The AdCenter for Publishers differs from other offerings in the market by placing total control in the hands of the publisher.

"The next iteration of ad sales in this high growth medium will be publishers wanting to own and control all size of advertiser customers, so they can sell them additional products and maximize pricing," says Bryan Everett, LookSmart's senior vice president of sales and operations. "Moreover, we have developed reports and management capabilities that can easily be configured for any publisher's situation. Publishers pay a small revenue share to LookSmart and then control their own destiny with all sizes of advertiser. This open attitude is something we've been working toward over the past year."