Consumers want to make their mark, and Dell has taken note. There's a new trend in laptop personalization, where consumers create "skins" for their computers. The Dell contest, "Dell Purely You," leverages this creativity.

Between July 27 and August 31, audiences are invited to sign up on the Dell website and choose a laptop, and a laptop skin, with the chance of winning one of 12 laptop computers given away daily. The contest has a second component, where audiences create their own skins. Ten semifinalists will be chosen by Dell's designers starting August 24, with a final winner chosen by audiences. The winner will be given $10,000 for school and a Dell notebook of his or her choice, personalized with the winning skin design.