SubscriberMail has enhanced its core application to meet the needs of email marketers. The enhanced application offers useful contextual tips via video tutorials to help users, as well as provides users with reports and campaign comparisons.

Other features include a redesigned 'start' page that presents a dashboard view of the most recent email campaign and critical system messages.

According to JupiterResearch, spending on email marketing is expected to grow from $885 million in 2005 to $950 million this year.

"Email marketing is an increasingly significant component of the marketing mix, but often email marketing systems are designed by programmers, not marketers," says Jordan Ayan, CEO of SubscriberMail. "Our solutions are designed from the ground up to be completely intuitive for marketers, which means our clients can focus on designing innovative marketing campaigns. Our enhanced system, coupled with our expert client services team, makes it possible for non-technical marketers to develop, deliver and measure highly segmented email marketing campaigns."