AOL is retooling its video site in order to compete with web services that offer user-created content such as YouTube.com, while also offering more programming and upgrading its video-search tool as it tries to gain more loyal viewers.
The ad-supported video site will go live August 4, 2006 and enables users to upload videos from their camcorders, video-enabled cell phones, PCs or webcams.
"In the past year we've seen video has exploded on the web," says Josh Freeman, vice president of AOL Video. "Over time, we think we will offer predominantly advertising-supported content."
AOL says it will continue to offer pay-per-view shows such as "SpongeBob SquarePants," as well as free television shows such as "Welcome Back, Kotter." The site will have more than 45 video-on-demand channels, including the History Channel, WNBA, MTV, Warner Bros. Entertainment Inc., Comedy Central and Nickelodeon.
"AOL has long been a leader in online video and with the new AOL Video portal we have created the best and easiest place online for anyone on the web to find, watch and share the videos they're looking for," says Kevin Conroy, executive vice president of AOL. "From originally produced and licensed programming to branded online video-on-demand channels to user-created videos that people create, upload and share on the web themselves, AOL Video is truly the first one-stop source that brings the best videos on the web together in one place and gives consumers more choice. If a video is out there, you'll find it here on AOL Video.com."