Foster's beer is planning to stop advertising on U.S. TV and spend its American ad budget on internet ads instead, reports the Wall Street Journal.

The beer company has teamed up with WPP Group's Ogilvy & Mather to produce a series of online commercials. The online campaign will start next week with ads on Heavy.com, a music and video site aimed at young men.

TNS Media Intelligence reports that in 2005 Foster's spent $5 million on TV advertising.

The upcoming Foster's campaign on Heavy.com features an interactive competition to win a date with one of 10 Australian models.

Foster's move to advertising entirely on the internet shows an increasing shift of advertising budgets spent on online marketing.