Oneupweb has launched PodTractor, a hosted tracking technology that allows podcast producers and marketers to measure podcast performance.

"We couldn't find anyone offering this level of tracking, so we invented it," says Oneupweb CEO and iMedia Contributor Lisa Wehr. "In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more. PodTractor provides that data for podcasters."

Podtracker featured data includes summary series and episode overview (month, day, week), top episode downloads, visitors, running trend graphs and more.

Wehr adds, "Businesses, even those with podcasting experience, need to see what's working and what isn't. PodTractor is the only independent technology to provide marketers with this insight. It's a new day for podcasting and business."