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August 11, 2006
MTV Buys Atom, Extends Online Portfolio

MTV Networks, a division of Viacom, Inc., has announced plans to acquire Atom Entertainment for $200 million. 

Atom Entertainment, an online entertainment site, also contains two casual gaming sites: Shockwave.com and AddictingGames.com. AtomFilms.com and AddictingClips.com are two film and video sites for short-form comedy, animation, drama and user-generated content.

Other recent MTV purchases include XFIRE, Y2M, GameTrailers.com, IFILM and Neopets.

Tom Freston, CEO, Viacom, said, "This acquisition is right on the money with our digital strategy. It adds great scale with users, improves our growing casual gaming position, and brings us a world-class digital video library and a fantastic management team."

"Atom Entertainment is a best in class and dynamic property, with brands that have dedicated, passionate followers and content that resonates with our global audience," says Judy McGrath, chairman and CEO, MTV Networks. "This acquisition is in line with our business strategy of being a leader in the digital space and connecting with consumers on every platform and device they use."

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