J.L. Halsey Corporation announced that it has acquired web analytics company ClickTracks Analytics, Inc. and emarketing web content management company Hot Banana Software Inc.

To finance these acquisitions, the company closed a $10 million subordinated bridge loan.

Last year J.L. Halsey acquired email marketing companies Lyris Technologies and EmailLabs.

David Burt, CEO, J.L. Halsey, says, "The acquisitions of ClickTracks and Hot Banana further our goal of providing a complete emarketing toolset that directly increases the effectiveness and ROI of organizations' emarketing spends. At the same time, by adding web analytics and web content management solutions we are extending our commitment to bringing distinct, best-of-breed marketing technologies under one roof for the benefit of the marketing community."