NetShelter, Inc. announced the launch of a comprehensive rich media platform that provides advertiser simple campaign process from proposal demo, ad creation, execution, to tracking and optimization of any rich media ad.

All rich media units will run on sites in its new Branded Network (NSBN). HP and AMD are the first clients to use the new rich media platform

"Up until now, putting rich media ads on horizontal ad network has been a huge challenge since the networks don't control site inventory like we do with our Branded Network," says Pirouz Nilforoush, co-CEO, Director of NSBN for NetShelter. "We address all the previous limitations that advertisers faced when forced to work with a variety of rich media vendors. We eliminate the time consuming coordination between a third party creative shop, the advertiser, the agency and the publisher."

NSBN will eliminate premium prices on all rich media units so that clients do not need to pay huge CPM fees on rich media.

Peyman Nilforoush, co-CEO, head of agency relations for NetShelter, says, "With the new NetShelter rich media platform we can execute just about any type of rich media plan across NSBN sites easily and without having to customize the site's layout."