SEMphonic announced the launch of Competitive Tracking Service for Enterprise, a service that provides companies detailed tracking of SEM competitors.

The Competitive Tracking Service for Enterprise provides organic versus PPC comparisons, SEM program effectiveness evaluation, keyword and competitor analysis and pptional PPC and keyword reporting.

The service includes ongoing tuning to alert marketers when new competitors emerge, when keyword usage patterns change, when competitive strategies and efforts change or grow and how your PPC or SEO programs stack up versus the competition.

"It can actually be risky not to know what a serious competitor is doing with their SEM program. People need to know what their top competitors are saying and how they are positioning themselves. That's as important in the online world as it is in traditional media. But compiling this information has always been too manual and time-consuming-- especially given the very large PPC programs most companies now implement," says Gary Angel, SEMphonic President and CTO.