One to One Interactive (OTO), a digital marketing firm, announced their acquisition of AdTools, a developer of branded desktop applications.

AdTools has developed branded desktop applications for companies such as Nick.com, Fox Home Video, Roche, Dodge, Pillsbury, and other major brands

The Boston-area AdTools office will be integrated into One to One's facilities, while AdTools' London office will continue to operate in its current space.

"We remain focused on providing new ways for marketers, advertisers and agencies to raise their customer brand dialogues to more strategic levels by going beyond the browser," says Ian Karnell, co-founder and chief executive officer of One to One Interactive. "With our acquisition of AdTools, the market leader in branded desktop applications and mobile communication platforms, One to One has immediately added depth and breadth to that vision for the future of digital marketing services."

Financial terms of the deal were not disclosed.