ValueClick, Inc.'s Mediaplex announced it has entered a deal with EyeWonder, Inc. to offer integrated ad serving, rich media and video ad technology services.

The deal gives Mediaplex clients access to EyeWonder's suite of advanced rich media and video ad products. The integration will also provide advertisers and agencies video campaign metrics through one centralized system.

"This new relationship is a unique combination of the industry's most comprehensive online ad server technology and the internet's leading rich media and video ad products, reporting and services," says Tom Vadnais, president, ValueClick, Inc.

Financial terms of the partnership were not disclosed.

John Vincent, CEO, EyeWonder, says "Media planners and agencies are executing more innovative and technically-sophisticated online ad campaigns than ever, and this integrated solution makes it easier to push the creative envelope for the richest media and the richest results."